As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. ; This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. ;

• I: Preface
• 1: Co-creation of Tourist Experience: Scope, Definition and Structure
• 2: Dynamic Drivers of Tourist Experiences
• 3: Tourist Experience Value: Tourist Experience and Life Satisfaction
• 4: Conceptualization of Value Co-creation in the Tourism Context
• 5: Why, Oh Why, Oh Why, Do People Travel Abroad?
• 6: Revisiting Self-congruity Th eory in Travel and Tourism
• 7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest
• 8: Co-creation of Experience Value: A Tourist Behaviour Approach
• 9: Authenticity as a Value Co-creator of Tourism Experiences
• 10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline
• 11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions
• 12: Storytelling in a Co-creation Perspective
• 13: Tourist Information Search: A DIY Approach to Creating Experience Value
• 14: Co-creation of Value and Social Media: How?
• 15: Prices and Value in Co-produced Hospitality and Tourism Experiences
• 16: Value Creation: A Tourism Mobilities Perspective
• 17: Guide Performance: Co-created Experiences for Tourist Immersion
• 18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach
• 19: Challenges and Future Research Directions