Toubkal
Toubkal is a publishing house established in Morocco, Casablanca, created in 1985.They have more than 500 titles.
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Tourism, Hospitality & Leisure
Textbooks, research and professional titles in Tourism, Hospitality and Leisure
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September 2024Tourism and COVID-19
Impacts, Responses, and Realignments
by Richard W Butler
The effects of the COVID-19 pandemic on the global tourism industry were unprecedented. International travel fell by 72% in 2020, the worst year on record for tourism. Tourism operations, from family businesses to national tourism organizations all faced potential economic ruin. They had to adapt their business practices and adopt new ways of operating, in order to work around ever-changing restrictions. This book is comprised of chapters and case studies previously published by CABI, that deal with the impacts of, and responses to, the COVID-19 pandemic, along with specially written introductory and concluding chapters that provide context. It provides invaluable snapshots of reactions to the pandemic from individuals and organizations involved in a variety of forms of tourism. Many authors have included postscripts, to record or update their views following the end of the pandemic. Key themes and issues addressed include: anticipation of and preparedness for the pandemic, the scale of the problem, the adjustments made during the pandemic, likely future directions of change and the implications for sustainability. The book is a useful resource for researchers, students and practitioners in tourism, hospitality and related disciplines.
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September 2022Tourism Planning and Development in Eastern Europe
by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis
Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.
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Humanities & Social SciencesMay 2024Knowing COVID-19
The pandemic and beyond
by Des Fitzgerald, Fred Cooper
Knowing COVID-19 demonstrates how researchers in the humanities shone a light on some of the many hidden problems of COVID-19, in the very depths of the pandemic crisis. Drawing on eight COVID-19 research projects, the volume shows how humanities researchers, alongside colleagues in the clinical and life sciences, addressed some of the major critical unknowns about this new infectious disease - from the effects of racism to the risks of deploying shame; from how to design an effective instructional leaflet to how to communicate effectively to bus passengers. Across eight novel case studies, the book showcases how humanities research during a pandemic is not only about interpreting the crisis when it has safely passed, but how it can play a vital, collaborative and instrumental role as events are still unfolding.
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January 2022COVID-19 and Other Coronaviruses, Second Edition
by Patrick G. Guilfoile, Ph.D.
In December of 2019, the first reports came from Wuhan, China of a new respiratory infection that was causing serious illness. The cases were initially associated with a market where live animals were being sold for food. By tracing the outbreak, cases were retrospectively identified as early as November 17, 2019 and some undetected cases may have occurred even prior to that time. The first death from this new illness was reported on January 11, 2020. Since then this disease has spread across the globe achieving pandemic status and disrupting contemporary life. This new volume in the Deadly Diseases and Epidemics series, COVID-19 and Other Coronaviruses, Second Edition, traces the history of coronaviruses, past outbreaks of coronavirus-related illnesses, such as SARS, and explains the nature of SARS-CoV-2, the virus behind COVID-19. It also includes a new chapter dedicated to the emerging SARS-CoV-2 variants that are appearing. Other chapters include: History of Coronaviruses Testing for and Diagnosis of Coronavirus Infections Transmission of Coronavirus Diseases Molecular Biology and Immunology of Coronavirus Diseases Prevention of COVID-19 and Other Coronavirus Diseases Outlook for COVID-19 and the Potential for Future Coronavirus Pandemics
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May 2022Tourism Transformations in Protected Area Gateway Communities
by Susan L Slocum, Peter Wiltshier, John Basil Read IV, Dorothee Bohn, Andrea Zita Botelho, Kelly S. Bricker, Robert S. Bristow, Karina H. Casimiro, Rosa Suárez Chaparro, Ana Cristina Costa, Kynda R. Curtis, Margaret J. Daniels, Edieser Dela Santa, C. Michael Hall, Manuel Ramón Gonzalez Herrera, Russell M. Hicks, Julie Judkins, N. Qwynne Lackey, Natalya Lawrence, Gustavo C. X. M. P. Machado, Gianna Moscardo, Jake Powell, Sidnei Raimundo, Mary Anne Ramos-Tumanan, Milena Manhães Rodrigues, Chris Ryan, Renato de Oliveira dos Santos, Jessica A. Schottanes, Ole R. Sleipness, Maria Anunciação Ventura, Therez B. Walker
Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degradation or government budgets. The collection of works in this edited book provide bottom-up, informed, and nuanced approaches to tourism management using local experiences from gateway communities and protected areas management emerging from a decade of guidelines, rulemaking, and exclusive decision-making. Global perspectives are presented and contextualized at the local level of gateway communities in an attempt to balance nature, community, and commerce, while supporting the triple bottom line of sustainable tourism. While anticipating a post-COVID 19 global shift, readers are encouraged to think through transformation and resiliency in regard to how the flux of supply vs demand alters gateway community perspectives on tourism. Specific features of this book include: · Focus on transformations, which provides insight into the complex and dynamic nature of gateway communities. · Multidisciplinary, multi-cultural insights into protected area management. · Applied and conceptual chapters from global perspectives.
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2022Covid Vaccination
Guidance tools for the pharmacy
by Martina Schiffter-Weinle,Dr. Dennis A. Effertz (eds.)
The new SARS-CoV-2 virus appeared in December 2019. It caused a pandemic, whose consequences will certainly continue for a long time to come. The vaccines, developed in record time, proved the most effective tool in alleviating the acute, hazardous situation. Since the beginning of 2022, pharmacies have also been able to offer COVID-19 vaccinations and contribute to the collective protection strategy. With this guide, everything is ready for COVID-19 vaccination in the pharmacy.
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Business, Economics & LawMarch 2017Arctic Tourism Experiences
Production, Consumption and Sustainability
by Young-Sook Lee, David Weaver, Nina K Prebensen
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery
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May 2023Technology and Social Transformations in Hospitality, Tourism and Gastronomy
South Asia Perspectives
by Savita Sharma, Shivam Bhartiya
This book explores the relationship between technology and social transformation in tourism, hospitality and gastronomy. It presents research and case studies, elaborating on benchmark practices adopted by tourism and hospitality professionals. In recent years, technology has transformed the tourism and hospitality industry; the chapters in this book cover areas such as guest experience and service quality, as well as operational areas such as housekeeping and waste management. Further social transformation in tourism is a result of drivers such as a growing interest in gastronomy and the use of social media; this is covered in the first part of the book. The second part outlines how communities may learn from these events. With contributions from academics, entrepreneurs, destination managers and government officials from the South Asia region, this book offers a real insight in to these areas of growing interest and provide a useful resource for those researching and studying within the areas of tourism development and hospitality.
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Business, Economics & LawSeptember 2020Religious Tourism and the Environment
by Kiran A Shinde, Daniel H Olsen
The remarkable growth in religious tourism across the world has generated considerable interest in the impacts of this type of tourism. Focusing here on environmental issues, this book moves beyond the documentation of environmental impacts to examine in greater depth the intersections between religious tourism and the environment. Beginning with an in-depth introduction that highlights the intersections between religion, tourism, and the environment, the book then focuses on the environment as a resource or generator for religious tourism and the environment as a recipient of impacts of religious tourism. Chapters included discuss such important areas as disease, environmental responsibility and host perspectives. Covering as many cultural and environmental regions as possible, this book provides: An in-depth, yet holistic view of the relationships between religious tourism and the environment; A conceptual framework that goes beyond listing potential environment impacts; A strong focus on explaining the universality of the deeper environmental issues surrounding sacredness and sacred places. From a global writing team and featuring case studies spanning Europe and Asia, this book will be of great interest to researchers and students of tourism and religious studies, as well as those studying environmental issues.
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Business, Economics & LawMarch 2022Vietnam Tourism
Policies and Practices
by Huong T. Bui, Giang T. Phi, Long H. Pham, Huong H. Do, Andrew Le, Binh Nghiem-Phu, Quynh N. Bui, He T. Bui, Phuong-Anh Dang, Thuy T. Duong, Thomas E. Jones, Thu G. Hoang, Phuong M. Ngo, Tuan Q. Pham, Thanh D. Tran, Hang T.B. Tran, Le-Anh Trinh, Hai Q. Truong
Vietnam has experienced rapid growth within its tourism industry during the past decades. This growth is part of Vietnam's opening economy allowing a wide range of forms of tourism. Vietnam Tourism: Policies and Practices provides a comprehensive review of tourism development in Vietnam. Part I outlines the history of tourism, the role and involvement of public and private sectors in governance and planning, and the markets for tourism. Part II offers analysis and assessment of various types of tourism in Vietnam, including marine and island, eco, heritage, dark and community-based tourism. Part III centres on current operational issues of tourism, hotels and events. The book provides an up-to-date analysis on Vietnamese tourism policy, structure, governance, and operations as well as various forms of tourism from both a theoretical and practical perspective by: providing a comprehensive review in a single resource; outlining public and private sector tourism; addressing Vietnamese structure, governance and planning of tourism; examining special interest tourism; · addressing current issues of industry's operations and management; embracing local and global perspectives; principles and practices applicable to Southeast Asia. Written by scholars with extensive research experience on tourism in Vietnam this book is a reliable source of reference for students, researchers and industry practitioners who are interested modern tourism specifically in Vietnam and Southeast Asia.
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Business, Economics & LawMarch 2021Social Tourism
Global Challenges and Approaches
by Joana Lima, Celeste Eusébio
Social tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides reflections about emerging topics case studies of programmes in action across Europe, Oceania and the Americas. It considers the tourism experience from the point of view of young people, families, senior citizens and people with disabilities, before covering the impacts of social tourism initiatives on both participants and tourism destinations. It concludes by reflecting on the practical challenges and policy implications emerging from theory and practice, highlighting common challenges and identifying guidelines for designing social tourism initiatives.This book:Covers the challenges faced by the sector and the relevance of promoting tourism programmes for disadvantaged groups of society.Promotes research that bridges theory and practice, permitting the identification of guidelines for more effective social tourism initiatives.Includes case studies from around the world to provide a global perspective.An important read for researchers of tourism, social inclusion and accessibility, this book will therefore also be of interest to students and practitioners of these areas. Table of Contents Part I: Introduction 1: Introduction Part II: Social Tourism Around the World 1. Social Tourism in Greece: A Brief History of Development from the Interwar Years to the Covid-19 Era 2: Social Tourism in Mexico: Evolution, Challenges and Future Development 3: Challenges and Opportunities for Development of Social Tourism in Finland Part III: The Tourism Experience Lived by Different Target Groups of Social Tourism 4: Benefits of Social Tourism Programmes for Seniors: The Case of the INATEL Foundation in Portugal 5: Social Tourism Programmes for Seniors: The Case Study of Slovenia 6: Social Tourism for Seniors in Spain: An Example to be followed? 7: 'We need a vacation': Social Tourism Initiatives for Low-Income Families with Children with Disabilities 8: Disabled Children as Legitimate Research Participants: A Topic Omitted from Tourism Research? 9: ‘The best holidays I ever had’: The Benefits of Social Tourism Programmes for Children at Risk of Poverty and Social Exclusion 10: The Financial Accessibility of Children’s Camps: A French Challenge to Renew Their Popularity Part IV: Practical Challenges and Policy Implications 11: Social Tourism for Low-Income Families: Challenges and Practical Implications in Pursuing Social Innovation 12: What, and Who, is Social Tourism? The Roles of the Public, Private and Voluntary Sector in Social Tourism Provision in Flanders, Belgium 13: Social Tourism Policies: Critical Reflections Part V: Conclusion: Social Tourism – Global Challenges and Approaches in the Future 15: Social Tourism - Global Challenges and Approaches in the Future
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April 2020The Way You Look Like: To Every Chinese who fights against COVID-19
by A group of writers
We select 100 example-figures who fights against COVID-19 in this battle, from doctors and nurses to ordinary people. Each one of them is brave and always shows up in the most dangerous areas to save people’s lives without risking their own life. It shows the unity and national spirit of China during disasters.
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Business, Economics & LawAugust 2020Tourism Planning and Development in Latin America
by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis
Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise
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Business, Economics & LawMay 2017Mass Tourism in a Small World
by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson
This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future
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Business, Economics & LawDecember 2017Tourism and Leisure Behaviour in an Ageing World
by Ian Patterson
Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity. Covering marketplace trends that attract the older market, this new edition: - Provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; - Discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; - Supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market. This book is an invaluable resource for researchers and students interested in senior leisure and travel, a section with the money and the time to invest heavily in leisure and tourism activities. It can also be applied by professionals to improve their product offerings for this sector, which, while valuable, brings its own unique challenges.
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Business, Economics & LawSeptember 2020Tourism and Gender-based Violence
Challenging Inequalities
by Paola Vizcaino-Suárez, Heather Jeffrey, Claudia Eger
Gender-based violence (GBV) in travel and tourism is embedded within wider social structures of gender inequalities and discrimination. Even though it is pertinent to study GBV in all its forms, this book focuses on the multiple and interconnected manifestations of violence that women/girls encounter in tourism consumption and production (physical, sexual, emotional or socio-economic), while seeking to open the debate on violence against sexual minorities (LGBT) and discussing men/boys as victims and perpetrators of GBV. By engaging in a critical exploration of the theoretical landscape of GBV and case studies on GBV and sexual harassment, the book adopts a multidisciplinary perspective drawing on feminist, intersectional and post-colonial frameworks, bringing together contributions from academics and practitioners across the globe.
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April 2022Tourism Planning and Development in Western Europe
by Konstantinos Andriotis, Carla Pinto Cardoso, Dimitrios Stylidis
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
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The ArtsMay 2024Adaptation and resilience in the performing arts
The pandemic and beyond
by Pascale Aebischer, Rachael Nicholas
This book offers insights into some of the digital innovations, structural adaptations and analogue solutions that enabled live performance in the UK to survive through the COVID-19 pandemic. It provides evidence of values-led policies and practices that have improved the wellbeing of the creative workforce and have increased access to live performance. Through sections that address digital innovations, workforce resilience and programming live performances outdoors and in community settings, this book provides practical insights into the challenges live performance faced during the pandemic. It shows how, in order to survive, individuals and companies within the sector drew on the creativity and resourcefulness of its workforce, and on new and existing networks. In these accounts, the pandemic functioned as catalyst for technological innovations, stock-taking regarding exploitative industry structures, and a re-valuing of the role of live performance for community-building.
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Children's & YADifferent Spring Festival
by Gao Jing
The story happens in an ordinary Chinese family. It features the extraordinary scene of the Chinese Lunar New Year in 2020 under the sudden attack of the COVID-19 pandemic, answering the question asked by the little protagonist, "Why can't we hang out?" The book is both informative and humanistic, for it not only incorporates COVID-19 pevention knowledge into the story, such as what the novel coronavirus is, how it spreads, and what control and prevention measures should be implemented to fight against it, but also touches readers' heart by demonstrating family affection, friendship, and true love among people with elegant watercolor images. It guides children and even their parents to develop a sense of cherish and respect for the ordinary lives.
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June 2024Communication and Tourism
Reflecting on the construction of the tourist image of Greece
by Michael Tsangaris
The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. Drawing on theory from communication studies, social psychology, social anthropology, cultural and tourism studies the book is: · an historical panorama, exploring how communication has continually influenced the allure of tourist destinations · an overview of philosophical essence of tourism as a basic human need intertwined with consciousness expansion. · written in an engaging style to stimulate thought in current issues around the tourism industry It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.
