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Marshall Cavendish
Topical, authentic and high quality books under the Marshall Cavendish Editions imprint provide general interest content that informs, entertains and engages readers.
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Sport & leisure industriesOctober 2005Tourism Behaviour
Travellers' Decisions and Actions
by Roger StG March, Arch G Woodside
How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance(e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours?How well do their behaviours follow what they plan? These questions are fundamental in consumerbehaviour. This book provides fresh insights in responding to these issues.This book examines alternative theories and the empirical testing of trade-offs we make in life amongwork, leisure, travel, and personal maintenance actions and how our plans relate to what we actuallydo. Tourism Behaviour considers plans and behaviours for tourist spending, length of stay, attractions,destinations, accommodation and activities, and investigates how marketing strategies affect consumerplans. This book provides new theory, empirical studies, and practical insights of significant interest totravel and leisure researchers, destination marketing managers, and advanced students in tourism andconsumer behaviour.
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Aufstand in Amerika
Der nächste Bürgerkrieg - ein Szenario | Die brisante Reportage über die gespaltenen USA
by Marche, Stephen
Aus dem amerikanischen Englisch von Christiane Bernhardt
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Tourism industryMarch 2009Tourism Behaviour
Travellers' Decisions and Actions
by Edited by Roger StG March, Arch G Woodside
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
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July 2010Auf der Suche nach dem Wunderbaren
Die Lehre des großen Meisters G. I. Gurdjieff
by Ouspensky, Peter D. / Übersetzt von Keyserling, Arnold; Übersetzt von March, Louise
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July 2006»Schlage nur eine Weltsaite an«
Briefe 1828–1855
by Robert Schumann, Karin Sousa, Karin Sousa, Rüdiger Görner, Karin Sousa
Ach ja – von den Schmerzen und Freuden, die die Zeit bewegen, der Musik zu erzählen, dies, fühl ich, ist mir vor vielen Andern zuerteilt worden.« Robert Schumanns Lieder und Klavierstücke, seine Orchesterwerke und Kammermusik zählen zu den bedeutendsten Werken der musikalischen Romantik. Seine Liebe zu Clara Wieck ist ein Stoff, aus dem Filme gemacht wurden. Aber neben Mendelssohn ist Schumann wohl auch der gebildetste und wortgewandteste aller romantischen Komponisten. Die Musikkritiken, die er, der nach einer Fingerlähmung die Pianistenkarriere aufgeben mußte, in seiner Neuen Zeitschrift für Musik schrieb, zeugen von seinem avancierten musikalischen ebenso wie literarischen Geschmack. Seine Briefe verfügen über ein breites Spektrum an Ausdrucksmöglichkeiten: von der lyrischen Emphase bis zur analytischen Schärfe. Der Band enthält ausführliche Anmerkungen, ein Namenregister sowie Verzeichnisse der Briefe und der Werke Robert Schumanns. Diese Briefausgabe ist die einzige derzeit lieferbare Auswahlausgabe. Sie dokumentiert alle wichtigen Stationen in Schumanns Leben und Schaffen – die Entscheidung für den Musikerberuf, erste Erfolge, den Kampf um die Liebe seines Lebens – in Briefen an die Familie, an Freunde und Musikerkollegen und natürlich an Clara.
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April 2017The Song of the Long March
The Spirit of Long March to Victory
by Hongxi LI
This book describes the whole process of the Red Army’s long march in an all-round and multi-perspective way,and it reflects the long march spirit by using typical examples,plain text,and appropriate pictures.It’s a book with correct direction,full and accurate historical data,and proper analysis.It’s of great enlightenment to modern peple,especially teenagers.
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Humanities & Social SciencesJune 2023Border images, border narratives
The political aesthetics of boundaries and crossings
by Johan Schimanski, Jopi Nyman
This interdisciplinary volume explores the role of images and narratives in different borderscapes. Written by experienced scholars in the field, Border images, border narratives provides fresh insight into how borders, borderscapes, and migration are imagined and narrated in public and private spheres. Offering new ways to approach the political aesthetics of the border and its ambiguities, this volume makes a valuable contribution to the methodological renewal of border studies and presents ways of discussing cultural representations of borders and related processes. Influenced by the thinking of philosopher Jacques Rancière, this timely volume argues that narrated and mediated images of borders and borderscapes are central to the political process, as they contribute to the public negotiation of borders and address issues such as the in/visiblity of migrants and the formation of alternative borderscapes. The contributions analyse narratives and images in literary texts, political and popular imagery, surveillance data, border art, and documentaries, as well as problems related to borderland identities, migration, and trauma. The case studies provide a highly comparative range of geographical contexts ranging from Northern Europe and Britain, via Mediterranean and Mexican-USA borderlands, to Chinese borderlands from the perspectives of critical theory, literary studies, social anthropology, media studies, and political geography.
