Tourism industry
Description
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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View all titlesBibliographic Information
- Publisher CAB International
- Publication Date March 2009
- Orginal LanguageEnglish
- ISBN/Identifier 9781845935870 / 184593587X
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 35 GBP
- Pages280
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2009
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