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      • Cataplum Libros

        Good books are like meek animals that stretch when we caress their backs, and that show us their bellies so we go and play with them; but they also do not hesitate to give us a good bite to free us from the claws of routine. To create these noble creatures, in Cataplum we dig like moles through the collective memory and explore the roots that connect us as Latin-Americans; thus, we recover our oral tradition, our playful language and its diverse and endless possibilities. As truffle-seeking pigs, we have developed an acute nose to find texts of authors from past and actual times. As rabbits we jump here and there tracking down illustrators with new proposals. And as eagles we strive to see, from a distance, how image and texts can coexist in harmony. In sum, our catalogue has been conceived as a living creature; one that begun as something very little, like bear cubs, but capable of becoming a fabulous living being; one that combines the best qualities of noble animals and have the power to captivate us.

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      • Sales & marketing
        September 2017

        The Authority Guide to Creating Brand Stories that Sell

        Smart and simple strategies to make your business irresistible

        by Jim O'Connor

        The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

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