Sales & marketing
The Authority Guide to Creating Brand Stories that Sell
Smart and simple strategies to make your business irresistible
by Jim O'Connor
Description
The business with the best brand story wins. Find out how to write yours.
Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
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Author Biography
Jim O’Connor has worked in marketing and sales for about 40 years, developing a profound interest in the art of creating successful brand stories.
He now works with a variety of different companies and brands – from household names to micro-businesses, software developers to finance providers and boutique hotels to leading retailers. For further details visit storiesthatsell.co.uk or read his blog storiesthatsell.co.uk/blog.
Sue Richardson Associates Ltd (SRA Books)
SRA Books are a team of dedicated individuals who strive to help writers and business owners to produce fantastic books that not only look good but sell well and increase business for their authors. Sue Richardson is a dynamic publishing professional who together with her associates Maria Waite (publishing assistant and proofreader), Kelly Mundt (production manager), Sarah Williams (book coach and substantive editor), Mark Hobin (creative book designer), Mark Renwick (book blogsite builder) and Chantal Cooke (ace book PR) work to ensure all aspects of publishing a book are catered for to the highest standards.
View all titlesBibliographic Information
- Publisher/Imprint SRA Books / The Authority Guides
- Publication Date September 2017
- Orginal LanguageEnglish
- ISBN/Identifier 9781909116993
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 9.99 GBP
- Pages96
- ReadershipGeneral
- Publish StatusPublished
- Copyright Year2017
- Dimensions170x120 mm
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