November 2016
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December 2011LEADERSHIP LESSONS FROM THE CHINESE CLASSICS
by Yoshifumi Taguchi
This is a great guide that illustrates must-do, outlook and mindset for the leaders in the global age with quotes from Four Books and Five Classics and other Chinese classics. The author is the leading authority of Eastern thoughts who has led reforms of more than 2,000 companies and has coached many corporate executives, politicians as well as more than 10,000 managers. This book will help you when having hard times and making tough decisions so we recommend to keep it handy.
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Sales & marketingAXIOMS of Marketing, The
The 6 Invariable Propositions That Underlie and Determine Every Marketing Success
by Robert W. Bly
Laws are broken. Rules get bent. The premiere book in the exciting new line that puts a foundation underneath your efforts! In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts! The AXIOMS of Marketing are Marketing Effectiveness Is Not Subjective Likeability ‡ Effectiveness High Accuracy = High Results Lead Quality = 1/Lead Quantity Knowledge Is Finite Emotion > Facts In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The axioms work virtually all the time, and when you defy one or more of the axioms, your marketing results invariably falls short of the mark. What’s the difference between a rule and an AXIOM? A rule is a guideline to follow that has a strong probability of yielding the expected result. An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all. The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly: By obeying these AXIOMS, and making your promotions conform to them, you can substantially improve your marketing results. Conversely, when you ignore all or even one of these marketing axioms, you risk poor results and monetary losses. One other advantage of mastering and following these 6 AXIOMS of marketing is that they, unlike marketing technology and channels, are immutable and do not change over time. “The same principles of human desire and methods of influence that guided the markets of ancient Greece are still operating today,” writes Craig Simpson and Brian Kurtz in their book The Advertising Solution. “In order to get people to do what you want them to do, you have to understand what motivates them. You also have to know how to prevent yourself and your product to get their interest, their trust, and ultimately their willingness to call you, visit you, or send you their money.” What You’ll Learn in The AXIOMS of Marketing Why you should avoid making marketing decisions based on subjective judgment. The 25-50-25 rule of testing marketing variables. 14 A/B split tests worth doing. How to make your marketing tests statistically valid. Do ads consumers find entertaining outsell other ads? The 5 characteristics of winning advertisements. Don’t underestimate the power of targeted marketing. Profiting from the Recency, Frequency, Monetary formula. Understanding demographics. Selling to the “starving crowd.” Succeed in internet marketing with the Agora Model. 6 ways to take a deeper dive into the mind of your prospect. The inverse correlations between lead quality and lead quantity. The MAO-FU formula for qualifying prospects. 8 proven ways to generate more sales leads. The importance of calculating lifetime customer value. The 5-step Motivation Sequence for more powerful persuasion. 31 ways to increase response to your ads. 50 ways to increase direct mail response rates. Increase content marketing ROI. Coping with “Big Data.” Which is more potent-emotion or facts? The BDF formula for finding your customer’s “dominant resident emotion.”
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Business competitionGet Your Money Where Your Mouth Is
How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably
by David R. Portney
We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.
