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      • Al Masriah Al Lubnaniah

        Al-Masriah Al-Lubnaniahwas established to create and maintain a high status in the publishing field and the Arab world,andalways has the aim of producing quality books in its content and shape.

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      • MSL Master

        MSL Master focuses on developing Chinese learning materials for young adult and adult students. We are keen to solve problems they face when learning Chinese. When students are not making progress, we usually find problems else where.  Take a brief look at our products here: https://www.mslmaster.com/index.php/chinese-textbooks/9-books/165-msl-master-products-at-a-glance

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      • December 2011

        LEADERSHIP LESSONS FROM THE CHINESE CLASSICS

        by Yoshifumi Taguchi

        This is a great guide that illustrates must-do, outlook and mindset for the leaders in the global age with quotes from Four Books and Five Classics and other Chinese classics. The author is the leading authority of Eastern thoughts who has led reforms of more than 2,000 companies and has coached many corporate executives, politicians as well as more than 10,000 managers. This book will help you when having hard times and making tough decisions so we recommend to keep it handy.

      • Fiction
        April 2022

        Lafcadio Hearn's Kwaidan

        Terrifying Japanese Tales of Yokai, Ghosts, and Demons

        by Lafcadio Hearn

        "Even as she screamed, her voice became thin, like a crying of wind; then she melted into a bright white mist that spired to the roof beams. Never again was she seen."Lafcadio Hearn's Kwaidan (which means "ghost story" in Japanese) is the first and most famous collection of Japanese yokai stories ever published. This unforgettable collection of 17 eerie tales and 3 original cultural studies by Hearn are based on traditional oral tales passed down for generations. They are fresh reminders of the dark and mysterious corners of the Japanese psyche, from popular representations in anime, manga and video games to Masaki Kobayashi's Oscar-nominated horror film Kwaidan.This new edition includes over 20 full-color woodblock prints that showcase the rich visual tradition of Japanese Yokai. A new foreword by Michael Dylan Foster, the leading Western expert on Yokai literature, places the stories in context and explains the lasting importance of Hearn's pioneering look at Japan's bewitching spirit world.The stories in this volume include: "Yuki-onna" — A ghostly woman saves a man during a fierce snowstorm then gives him a deadly warning… "The Story of Mimi-Nashi-Hoichi" — A musician is unwittingly called upon by a Samurai to perform for the dead, with bloody consequences. "Diplomacy" — A Samurai warrior avoids the ghostly revenge of a man he intends to kill by outsmarting him before striking he strikes the death blow. Hearn is the best-known early Western interpreter of Japanese culture and was particularly interested in tales of the supernatural. He eagerly gathered "delicate, transparent, ghostly sketches" in his adopted land and translated them with gusto. His English versions were translated back into Japanese and are considered classics of Japanese literature to this day—eagerly devoured by Japanese school children.

      • Easy reading through Manga Anger management

        by Kumi Toda, Kaede Katsuragi( Scenario writing ) ,Toki Masaki(Artwork)

        Shiori, a young banker, is appointed as a project leader for innovative new project. Very excited at first, but soon she becomes very disappointed and furious with rage that her team is not cooperating with her. Emotions betrays her expectations from her bosses, and Shiori seriously starts to worry about her career. Umehara, who is a regular customer at Shiori’s fathers noodle restaurant, sees Shiori taking it out at her father, and suggests Shiori to control her emotions with Anger Management tips.As Shiori tries Anger Management tips, she starts to observe her peers much objectively, and understand their underlying intentions of their actions, which helped her improve her relations with them. Shiori, herself is very surprised with the change in her but also very pleased with the positive change that brought about.

      • Easy reading through Manga Child Coaching

        by Erika Takeuchi,Ryo Masaki(Artork),Moto Kirishima(Scenario writing)

        Aya, 24 years old, was spending depressing days at home, after she failed to become a classic pianist and lost her confidence.One day she happens to see a screaming child magically calming down from a word from a piano tutor, begin to find interest and behave spontaneously. Aya, hoping reconstruct herself, by learning how to educate children, decides to join Eri’s the piano class as a tutor.While learning Eri’s Child Coaching tips, Aya learns development stages of children, how to see things from their standpoint and build sympathy. Aya is very surprised to see how her proper reaction and approach will help children develop themselves, and at the same time find herself living positively as well.

      • Business competition

        Get Your Money Where Your Mouth Is

        How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably

        by David R. Portney

        We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.

      • Sales & marketing

        AXIOMS of Marketing, The

        The 6 Invariable Propositions That Underlie and Determine Every Marketing Success

        by Robert W. Bly

        Laws are broken. Rules get bent. The premiere book in the exciting new line that puts a foundation underneath your efforts! In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results.   Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts! The AXIOMS of Marketing are Marketing Effectiveness Is Not Subjective Likeability ‡ Effectiveness High Accuracy = High Results Lead Quality = 1/Lead Quantity Knowledge Is Finite Emotion > Facts In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The axioms work virtually all the time, and when you defy one or more of the axioms, your marketing results invariably falls short of the mark. What’s the difference between a rule and an AXIOM? A rule is a guideline to follow that has a strong probability of yielding the expected result. An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all. The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly: By obeying these AXIOMS, and making your promotions conform to them, you can substantially improve your marketing results. Conversely, when you ignore all or even one of these marketing axioms, you risk poor results and monetary losses. One other advantage of mastering and following these 6 AXIOMS of marketing is that they, unlike marketing technology and channels, are immutable and do not change over time. “The same principles of human desire and methods of influence that guided the markets of ancient Greece are still operating today,” writes Craig Simpson and Brian Kurtz in their book The Advertising Solution. “In order to get people to do what you want them to do, you have to understand what motivates them. You also have to know how to prevent yourself and your product to get their interest, their trust, and ultimately their willingness to call you, visit you, or send you their money.” What You’ll Learn in The AXIOMS of Marketing Why you should avoid making marketing decisions based on subjective judgment. The 25-50-25 rule of testing marketing variables. 14 A/B split tests worth doing. How to make your marketing tests statistically valid. Do ads consumers find entertaining outsell other ads? The 5 characteristics of winning advertisements. Don’t underestimate the power of targeted marketing. Profiting from the Recency, Frequency, Monetary formula. Understanding demographics. Selling to the “starving crowd.” Succeed in internet marketing with the Agora Model. 6 ways to take a deeper dive into the mind of your prospect. The inverse correlations between lead quality and lead quantity. The MAO-FU formula for qualifying prospects. 8 proven ways to generate more sales leads. The importance of calculating lifetime customer value. The 5-step Motivation Sequence for more powerful persuasion. 31 ways to increase response to your ads. 50 ways to increase direct mail response rates. Increase content marketing ROI. Coping with “Big Data.” Which is more potent-emotion or facts? The BDF formula for finding your customer’s “dominant resident emotion.”

      • Agricultural science
        August 2017

        Climate Resilient Animal Agriculture

        by GSLHV Prasada Rao

        Animal husbandry is strongly influenced by weather and climate. Climate change/variability imposes multiple stresses in animals and thus vital to understand the impact of environmental stress on livestock production and reproduction. Among the environmental variables affecting livestock, heat stress seems to be one of the more intriguing factors making difficult animal reproduction and production. Information and knowledge on animal responses to the environment continues to be in process, managing livestock to reduce the impact of adverse weather and climate remains a challenge. Responding to the challenges of global warming necessitate a paradigm shift in the practice of agriculture and in the role of livestock within the farming system. The key thematic issues on environment stress and livestock production includes: early warning system, multiple stress research, exploitation of genetic potential of native breeds, suitable breeding programme and nutritional intervention research. Livestock farmers should have key roles in determining what adaptation and mitigation strategies they support if these have to sustain livestock production in changing climate. The integration of new technologies into the research and technology transfer systems potentially offers many opportunities to further the development of climate change adaptation strategies. This publication is therefore a multi-authored attempt to present the scientific fraternity high quality resource material in the field of climate change and livestock production. Attempts were made to discuss the adaptive mechanism that the animal exhibits to counteract the adverse effects of heat stress. In addition to the adaptive mechanisms, several management and feeding practices have also been established as tested methods for reduction of stress effects in livestock. It also highlights the challenges the livestock industry faces in maintaining the delicate balance between animal welfare and production. This book is a comprehensive resource for the researchers, teachers and students to understand stress, stress management and livestock productivity so as to sustain animal production in the Country under projected climate change scenario.

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