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Promoted ContentBusiness, Economics & LawJune 2019
TEFL Tourism
Principles, Commodification and the Sustainability of Teaching English as a Foreign Language
by Hayley Stainton
There is evident lineage between the concepts of teaching English as a foreign language (TEFL) and tourism, represented through evocative marketing material, the commoditisation of the TEFL product, teacher motivations and experiences. Yet, to date there has been no recognition of these links within industry or academia. This book introduces the concept of 'TEFL tourism', outlining the scale of the sector and the rapid commercialisation of TEFL teaching across the world, locating it as an emerging form of niche tourism. The text outlines the organisation types and geographical locations, emphaphising the commodification of English language teaching. It also outlines the types of TEFL tourists, the complexities of international education, links with various tourism forms and sustainability considerations of the industry. First book of its kind Case-studies throughout add context to the theoretical presentation of the industry Presents relevant industry statistics Addresses sustainability and stakeholders The book will appeal to tourism academics and students, in particular those with interests in educational and volunteer tourism as well as sustainable tourism and commodification.
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Trusted PartnerFilm theory & criticismFebruary 2014
The Encyclopedia of British Film
Fourth edition
by Edited by Brian McFarlane
With well over 6,300 articles, including over 500 new entries, this fourth edition of The Encyclopedia of British Film is a fully updated invaluable reference guide to the British film industry. It is the most authoritative volume yet, stretching from the inception of the industry to the present day, with detailed listings of the producers, directors, actors and studios behind a century or so of great British cinema. Brian McFarlane's meticulously researched guide is the definitive companion for anyone interested in the world of film. Previous editions have sold many thousands of copies and this fourth edition will be an essential work of reference for enthusiasts interested in the history of British cinema, and for universities and libraries.
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Trusted PartnerBusiness, Economics & LawApril 2017
Rural Tourism and Enterprise
Management, Marketing and Sustainability
by Ade Oriade, Peter Robinson
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
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Trusted PartnerBusiness, Economics & LawMarch 2017
Arctic Tourism Experiences
Production, Consumption and Sustainability
by Young-Sook Lee, David Weaver, Nina K Prebensen
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist experiences in the Arctic. Chapters examine the essence of diverse peak experiences and delve into the factors that give rise to these experiences. Part 2 considers the links between these core experiences and the tourism industry that seeks to sustain itself by facilitating such satisfying outcomes. ; The book focuses on tourist experiences and industry provision of those experiences. It concentrates on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. ; PART I: INTRODUCTION AND ISSUES: TOURIST EXPERIENCES OF THE ARCTIC AND CREATING TOURIST EXPERIENCES.Chapter 1: Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism ExperiencesChapter 2: Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800sChapter 3: Roles of Adventure Guides in Balancing Perceptions of Risk and SafetyChapter 4: The Central Role of Identity in the Arctic PeripheryChapter 5: Tourists and Narration in the Arctic: The Changing Experience of MuseumsChapter 6: World Heritage List = Tourism Attractiveness?PART II: CREATING TOURIST EXPERIENCES IN THE ARCTICChapter 7: Degrees of Peripherality in the Production and Consumption of Leisure Tourism in GreenlandChapter 8: Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism NarrativesChapter 9: Exploring the Extreme Iditarod Trail in AlaskaChapter 10: The Arctic Tourism Experience from an Evolving Chinese PerspectiveChapter 11: Tourists’ Interpretations of a “Feelgood In Lapland” Holiday- A Case StudyChapter 12: Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami?Chapter 13: Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic ScandinaviaChapter 14: Factors of Peripherality: Whale Watching in Northern NorwayChapter 15: Responsible Fishing Tourism in the ArcticChapter 16: Long way up: Powered Two-Wheeled Journeys in Northern PeripheriesChapter 17: Experiences of Marine Adventurers in the Canadian ArcticChapter 18: Arctic Tourism in Russia: Attractions, Experiences, Challenges and PotentialsChapter 19: Tourism Experiences of Post-Soviet Arctic BorderlandsChapter 20: Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery
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Trusted PartnerBusiness, Economics & LawJanuary 2017
Tourism and Geopolitics
Issues and Concepts from Central and Eastern Europe
by Derek R Hall
With 29 contributors from across Europe and beyond, this work represents a unique and important resource that examines the many relationships between tourism and geopolitics, with a focus on experiences drawn from Central and Eastern Europe. It begins by assessing the changing nature of 'geopolitics', from pejorative associations with Nazism to the more recent critical and feminist geopolitics of social science's 'cultural turn'. The book then addresses the important historical role of Central and Eastern Europe (CEE) in geopolitical thinking, before exemplifying a range of contemporary interactions between tourism and geopolitics within this critical region. Edited by a renowned authority on tourism geopolitics, this book: · Provides the most comprehensive overview of tourism and geopolitics available · Applies a range of geopolitical concepts and approaches to empirical experiences of tourism and mobility in Central and Eastern Europe · Embraces contributions from both established and new academic voices. Pursuing innovative analytical paths, the book demonstrates the interrelated nature of tourism and geopolitics and emphasizes the freshness of this research area. Addressing key principles and ideas which are applicable globally, it is an essential source for researchers, teachers and students of tourism, geography, political science and European studies, as well as for diplomatic, business and consultant practitioners. ; This book is a unique and important resource that discusses the relationship between tourism and geopolitics, with a focus on experience from Central and Eastern Europe ; Part I: Introduction and Overviews1: Bringing geopolitics to tourism2: Tourism and geopolitics: the political imaginary of territory, tourism and space3: Tourism in the geopolitical construction of Central and Eastern Europe (CEE)Part II: Reconfiguring Conceptions and Reality4: The Adriatic as a (re-)emerging cultural space5: Crimea: geopolitics and tourism6: The geopolitical trial of tourism in modern Ukraine7: Under pressure: the impact of Russian tourism investment in MontenegroPart III: Tourism and Transnationalism8: Large-scale tourism development in a Czech rural area: contestation over the meaning of modernity9: The expansion of international hotel groups into Central and Eastern Europe after 1989 – strategic couplings and local responses10: Conceptualising trans-national hotel chain penetration in Bulgaria11: New consumption spaces and cross-border mobilitiesPart IV: Borderlands12: From divided to shared spaces: transborder tourism in the Polish-Czech borderlands13: Finnish-Russian border mobility and tourism: localism overruled by geopolitics14: Kaliningrad as a tourism enclave/exclave?15: An evaluation of tourism development in KaliningradPart V: Identity and Image16: Mutli-ethnic food in the mono-ethnic city: tourism, gastronomy and identity in central Warsaw17: Rural tourism as a meeting ground in Bosnia and Herzegovina?18: Interrogating tourism’s relevance: mediating between polarities in Kosovo19: European Night of Museums and the geopolitics of events in Romania20: The power of the Web: blogging destination image in Bucharest and SofiaPart VI: Mobilities21: The role of pioneering tour companies22: The geopolitics of low-cost carriers in Central and Eastern Europe23: Tourism and a geopolitics of connectivity: the Albanian nexus24: Heroes or ‘Others’? A geopolitics of international footballer mobility25: Tourism, mobilities and the geopolitics of erasurePart VII: Conclusions26: In conclusion
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Trusted PartnerBusiness, Economics & LawMay 2017
Tourism and Resilience
by Richard W Butler
This is the first book to address the concept of resilience and its specific application and relevance to tourism, in particular tourism destinations. Resilience relates to the ability of organisms, communities, ecosystems and populations to withstand the impacts of external forces while retaining their integrity and ability to continue functioning. It is particularly applicable to tourism destinations and attractions which are exposed to the potentially harmful and sometimes severe effects of tourism development and visitation, but which also can experience increased resilience from the economic benefits of tourism. Phenomena such as destination communities, wildlife populations and ecosystems are discussed, as well as the ability of places and communities to use tourism and its infrastructure to recover from disasters such as tsunamis, earthquakes, unrest and disease. This book: · Compares the relevance of resilience to sustainability · Contains contributions from many of the leading international authors · Brings together varying viewpoints of both conceptual and applied issues · Includes example case studies from Whistler, western Canada; Sri Lanka; Purnululu National Park, Australia; and the remote Pitcairn Island in the Pacific Tourism and Resilience is relevant for researchers, students and practitioners in tourism and related fields such as development studies, geography, sociology, anthropology, economics and business/management. ; This book discusses the concept of resilience and its application to tourism. It compares the relevance of resilience to sustainability; the former focusing on the well-being and survival of the places affected and the latter focusing on the agent of impact, tourism itself. ; PART ONE: INTRODUCTION1: INTRODUCTION2: THE DEVELOPMENT OF RESILIENCE THINKING3: COMMUNITY TOURISM RESILIENCE: SOME APPLICATIONS OF THE SCALE, CHANGE AND RESILIENE (SCR) MODELPART 2: SOCIO-ECOLOGICAL RESILIENCE4: SOCIO-ECOLOGICAL BALANCE IN COMMUNITY BASED TOURISM EXPERIENCES: A RESARCH PROPOSAL5: RESILIENCE AND DESTINATION GOVERNANCE6: RESILIENCE AND DESTINATION GOVERNANCE: WHISTLER, B.C.PART 3: RESILIENCE AND RESPONSE TO DISASTERS7: SRI LANKAN TOURISM DEVELOPMENT AND IMPLICATIONS FOR RESILIENCE8: RESILIENCE, TOURISM AND DISASTERS9: RESILIENCE AND PERCEPTIONS OF PROBLEMS IN ALPINE REGIONSPART 4: RESILIENCE IN PROTECTED NATURAL AREAS AND INSULAR LOCATIONS10: Tourism Resilience in UK National Parks11: RESILIENCE AND PROTECTED AREA TOURISM IN PURNULULU NATIONAL PARK: UNDERSTANDING INTERACTIONS WITH A FOCUS ON COMMUNITY BENEFITS12: RESILIENCE AND TOURISM IN ISLANDS: INSIGHTS FROM THE CARIBBEAN13: RESILIENCE AND TOURISM IN REMOTE LOCATIONS: PITCAIRN ISLANDSPART 5: RESILIENCE AND THE TOURISM INDUSTRY14: ISSUES OF RESILIENCE, SUSTAINABILITY AND RESPONSIBILITY IN TOURISM15: BETTING ON CASINO TOURISM RESILIENCE: A CASE STUDY OF CASINO EXPANSION IN MACAO AND THE ASIA REGION16: RESILIENCE AS NEW POLITICAL REALITYPART 6: CONCLUSIONS
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Trusted PartnerBusiness, Economics & LawMay 2017
Linking Urban and Rural Tourism
Strategies in Sustainability
by Susan L Slocum, Carol Kline
Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions but all of which have a vertical approach. The first of its kind, this book moves away from the vertical approach and provides insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy. ; This book provides insight into inclusive regional development strategies that support both the needs of urban and rural areas. Sustainable tourism promotes sourcing locally, such as using rural products in urban experiences, while innovative marketing linking tourism heritage, food and drink trails, and artisans with urban visitors are emerging.
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Trusted PartnerBusiness, Economics & LawMay 2017
Mass Tourism in a Small World
by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson
This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future
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Trusted PartnerSport & leisure industriesOctober 2006
Adventure Tourism
by Ralf C Buckley
Adventure tourism is a new, rapidly growing area at both practical and academic levels. Written at an introductory level, Adventure Tourism provides a basic background and covers commercial adventure tourism products across a range of adventure tourism sectors.
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Trusted PartnerBusiness, Economics & LawFebruary 2019
Adventure Tourism and Outdoor Activities Management
A 21st Century Toolkit
by Ian Jenkins
An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety. Key features include: Industry Perspective case studies Sustainable Adventure Tourism Developments Management of Products and Customers Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.
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Trusted PartnerFebruary 2019
Tourism Information Technology
by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon
This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.
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Trusted PartnerBusiness, Economics & LawSeptember 2020
Tourism and Gender-based Violence
Challenging Inequalities
by Paola Vizcaino-Suárez, Heather Jeffrey, Claudia Eger
Gender-based violence (GBV) in travel and tourism is embedded within wider social structures of gender inequalities and discrimination. Even though it is pertinent to study GBV in all its forms, this book focuses on the multiple and interconnected manifestations of violence that women/girls encounter in tourism consumption and production (physical, sexual, emotional or socio-economic), while seeking to open the debate on violence against sexual minorities (LGBT) and discussing men/boys as victims and perpetrators of GBV. By engaging in a critical exploration of the theoretical landscape of GBV and case studies on GBV and sexual harassment, the book adopts a multidisciplinary perspective drawing on feminist, intersectional and post-colonial frameworks, bringing together contributions from academics and practitioners across the globe.
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Trusted PartnerBusiness, Economics & LawSeptember 2020
Religious Tourism and the Environment
by Kiran A Shinde, Daniel H Olsen
The remarkable growth in religious tourism across the world has generated considerable interest in the impacts of this type of tourism. Focusing here on environmental issues, this book moves beyond the documentation of environmental impacts to examine in greater depth the intersections between religious tourism and the environment. Beginning with an in-depth introduction that highlights the intersections between religion, tourism, and the environment, the book then focuses on the environment as a resource or generator for religious tourism and the environment as a recipient of impacts of religious tourism. Chapters included discuss such important areas as disease, environmental responsibility and host perspectives. Covering as many cultural and environmental regions as possible, this book provides: An in-depth, yet holistic view of the relationships between religious tourism and the environment; A conceptual framework that goes beyond listing potential environment impacts; A strong focus on explaining the universality of the deeper environmental issues surrounding sacredness and sacred places. From a global writing team and featuring case studies spanning Europe and Asia, this book will be of great interest to researchers and students of tourism and religious studies, as well as those studying environmental issues.
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Trusted PartnerBusiness, Economics & LawNovember 2020
Tourism in Development: Reflective Essays
by Peter U C Dieke, Brian E M King, Richard Sharpley, Ali Thompson
This book: - comprises reflective essays written by internationally-ranked scholars and tourism consultants with extensive experience, particularly in the developing world countries - considers extant themes, issues and challenges related to tourism and development - offers a critical and contemporary perspective on tourism's significance and role in development.
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Trusted PartnerBusiness, Economics & LawAugust 2020
Tourism Planning and Development in Latin America
by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis
Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise
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Trusted PartnerBusiness, Economics & LawDecember 2017
Tourism and Leisure Behaviour in an Ageing World
by Ian Patterson
Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity. Covering marketplace trends that attract the older market, this new edition: - Provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; - Discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; - Supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market. This book is an invaluable resource for researchers and students interested in senior leisure and travel, a section with the money and the time to invest heavily in leisure and tourism activities. It can also be applied by professionals to improve their product offerings for this sector, which, while valuable, brings its own unique challenges.
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Trusted PartnerBusiness, Economics & LawDecember 2017
Tour Operators and Operations
Development, Management and Responsibility
by Jacqueline Holland, David Leslie
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.