Ronsdale Press
Livres Canada Books
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Vanny Gani
The Awakening of the Stars, a novel in the mystical fiction category & Aerial Roots a drama and comedy about the author grandmother.
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Promoted Content
Hospitality industryMay 2014Events as a Strategic Marketing Tool
by Dorothe Gerritsen, Ronald van Olderen
Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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February 2019Tourism Information Technology
by Pierre J Benckendorff, Zheng Xiang, Pauline J Sheldon
This third edition of 'Tourism Information Technology' provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Fully updated throughout and organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: · Provides comprehensive and up to date coverage of all key topics in tourism information technologies · Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data · Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.
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March 2020Elma van Vliet Baby Journal Sohn
Ein persönliches Tagebuch über deinen Sohn - Ein wunderbarer Erinnerungsschatz, den du später weitergeben kannst
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Kuhlemann, Matthias
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March 2020Elma van Vliet Baby Journal Tochter
Ein persönliches Tagebuch über deine Tochter - Ein wunderbarer Erinnerungsschatz, den du später weitergeben kannst
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Kuhlemann, Matthias
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May 2016Elma van Vliet Familienplaner 2017
Termine planen & Erinnerungen bewahren
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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May 2017
Elma van Vliet Familienplaner 2018
Termine planen & Erinnerungen bewahren. Alles im Blick behalten. Ein Kalender, der zum Familienschatz wird
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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May 2018
Elma van Vliet Familienplaner 2019
Termine planen & Erinnerungen bewahren. Alles im Blick behalten. Ein Kalender, der zum Familienschatz wird
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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Trusted Partner
May 2019
Elma van Vliet Familienplaner 2020
Termine planen & Erinnerungen bewahren. Alles im Blick behalten. Ein Kalender, der zum Familienschatz wird. Platz für Notizen und Fotos.
by van Vliet, Elma / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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March 2016Mama, erzähl mal! | Elma van Vliet
Weil du besonders bist
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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March 2016Oma, erzähl mal! | Elma van Vliet
Weil du besonders bist
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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March 2016Papa, erzähl mal! | Elma van Vliet
Das Erinnerungsalbum deines Lebens
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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March 2016Opa, erzähl mal! | Elma van Vliet
Das Erinnerungsalbum deines Lebens
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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October 2016
Elma van Vliet Der persönliche Adventskalender
24 Karten und Kuverts, mit Kordel zum Aufhängen
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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February 2013Elma van Vliet Liebling, erzähl mal!
Unser Erinnerungsalbum
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
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March 2008Elma van Vliet Oma, erzähl mal
Das Erinnerungsalbum deines Lebens
by Vliet, Elma van / Übersetzt von Heinemann, Ilka; Übersetzt von Kuhlemann, Matthias
