Durvile Publications
Livres Canada Books
View Rights PortalMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)
Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. With a clear, user-friendly structure, the book: -Links theoretical frameworks to clear practical applications. -Reviews key emerging issues for tourism relating to families and faith, the performing arts, active and passive pursuits, therapeutic leisure and travelling. -Includes contributions and case studies from international academics and practitioners to give a truly global overview. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson)Part 1: Management and marketing rural tourism and enterprise in developed economies1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray)2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos)3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe)4: Community engagement and rural tourism enterprise (Peter Wiltshier)5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson)Part 2: Management and marketing rural tourism and enterprise: developing world context6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade)7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos)8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua)9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman)10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder)Part 3: Strategies for rural business management and growth11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson)12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate)13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados)14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans)15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder)Conclusion: (Ade Oriade and Peter Robinson)
Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This textbook provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. Now available in paperback, this textbook provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
Tourism Case Studies from the Asia-Pacific Region offers a comprehensive exploration of the diverse world of tourism within one of the most dynamic regions on the globe. Authored by leading academic and industry experts, this volume fills a crucial gap in tourism literature by providing practical and engaging case studies that highlight real-world industry best practices, challenges, and opportunities. The volume explores critical topics such as sustainable practices, cultural preservation, community empowerment, resilience, management strategies, policy development, and emerging trends. With 32 case studies, readers are taken on a journey through the unique characteristics of tourism destinations in the Asia-Pacific region, from the bustling cities of China and Japan to the emerging markets of India and beyond. Each case study provides clear aims, context, and outcomes, offering invaluable insights and practical lessons that can be applied in various tourism contexts. Designed for both academic and professional audiences, this volume serves as an essential resource for instructors looking to enhance their teaching practices, students aspiring to succeed in the tourism industry, and practitioners seeking to understand the complexities and opportunities within the Asia-Pacific tourism landscape.
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Dragon fruit (pitaya) is a perennial climbing cactus, native to the tropical areas of North, Central and South America. It is suited to tropical and subtropical regions and is commercially grown in an increasing number of countries, including Israel, Australia and the USA. Dragon fruit generates considerable consumer interest because of its exotic appearance and potential health benefits. The fruit is rich in nutrients and phytochemical compounds. It can be eaten fresh or used in the preparation of juices, jellies, jams, etc. The natural bioactive compounds in pitaya have the potential to be exploited in food, pharmaceutical and cosmetic industries. Increasingly cultivated worldwide, the plant is drought-resistant, easily adapts to light intensity and high temperatures, and has a tolerance to a wide range of soil salinities. With ongoing global warming, dragon fruit has great potential as a new crop for many more countries. This book is a compilation of the current state of knowledge on dragon fruit physiology, cultivation, production technology, postharvest management and processing, and is written by leading international authors.
Anyone who observes fruit trees may wonder how or why they behave in specific ways. Some trees grow upright whilst others are more spreading in habit. Some produce many flowers and small immature fruit only to drop most of the fruit later on; others grow more on their sunny side than their shady side. It is common to ascribe such behavior to the tree as a whole and state that trees preferentially "allocate" resources to specific organs. However, this is the wrong approach to understanding tree functioning and behavior. Trees are not in control of what they do. What trees do and how they function is shaped by the individual organs that make up the tree, not by the tree as a whole. The genetic code only indirectly determines the habit, structure and behavior of a tree by defining the behavioral and functional limits of the component organs, tissues and cells. Unlike animals that have a mechanism for collective control of the whole organism - a central nervous system - trees (and plants in general) are more appropriately considered as collections of semi-autonomous organs. These organs are dependent on one another for resources, such as water, energy and nutrients, but control their own destiny. This book presents a clear set of integrative concepts for understanding the overall physiology and growth of temperate deciduous fruit trees. The emphasis is on overarching principles rather than detailed descriptions of tree physiology or differences among the numerous species of fruit trees. Although the focus is on deciduous fruit trees many aspects apply to evergreen fruit trees and trees that grow naturally in unmanaged situations. Highly relevant for students and researchers in pomology, horticulture and plant sciences, the book is also suitable for practitioners, extension staff, and novice fruit tree growers.
Gac fruit, Momordica cochinchinensis Spreng, is rich in nutrients such as carotenoids (particularly beta-carotene and lycopene), fatty acids, vitamin E, polyphenol compounds and flavonoids. This book provides the latest research on this fruit, from cultivation through to processing technologies for health products. It addresses several techniques on propagation and cultivation in order to increase the production and quality of Gac fruit, including traditionally used parts of the fruit (aril) and those whose value has not yet been maximized (peel, pulp and seed). This plant has the potential to be a high value crop, particularly as parts of the fruit can be processed into nutrient supplements and/or natural colorants. It has an exceptional potential in the world carotenoids market of about US$ 1.4 billion (2017), which will be growing steadily, up to US$ 6.9 billion by 2026. As such, this book contains special emphasis on: · Improving production of Gac fruit · Novel extraction of Gac oil rich in beta-carotene and lycopene from aril and peel. · Encapsulation of Gac oil rich in beta-carotene and lycopene. Practical applied technologies such as microwave drying, heat pump drying, freeze drying, ultrasound assisted extraction, supercritical CO2 extraction, encapsulation techniquesare all presented. This is an essential reference text for academics, researchers and graduate students in cultivation, food processing, science and nutrition. Product developers in health food areas in the food industry will also find it valuable.
In one faraway land, before fruits were eaten by people, they lived on their own in the Fruit Kingdom. The tale teaches children the health benefits of eating various fruits.