Created in 1989, Adverbum is a publishing company with four imprints specialized inhealth, human sciences, sports, cookbooks,lifestyle, religion, typography andgraphic design. Adverbum’s catalogue of 220 titles is enriched by 20 new titles each year, all written by specialists. This eclectic production is meticulous and includes many reference books which have been translated all over the world.
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‘Ärzt*in als Ganzes‘ ist ein inspirierendes Buch für Mediziner aller Altersklassen und Spezialisierungen, die den Sinn in ihrer Arbeit (wieder)finden oder verstärken wollen.
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It takes courage to write a good text. Courage to put the most important thing at the top and to write it in such a way, that everyone gets it immediately. It sounds simple, but it is harder than you think. You have to ask probing questions (i.e. 'What is the intention?'), and 'translate' the writers' intended message so that it immediately makes it clear to the reader. It also takes courage to be creative. To tell or show the message or story in an original way, and to add a touch of drama if necessary to spice up the content. And what about love? Ask yourself what the reader (or the visitor, the user) needs when she, he or they sees your content or message. If you love your reader, your target group, and your profession, you will start to write texts which are pleasant to read and will give you great joy to write. This will result in better advertisements, articles, banners, blogs, brand story's, letters, campaigns, flyers, brochures, etc., and your customers will return for more.
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The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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This collection draws together original scholarship from international contributors on a range of aspects of professional and semi-professional medical work and its relations to British culture. It combines a diverse spectrum of scholarly approaches, from medical history to book history, exploring literary and scientific texts, such as satiric poetry, essays, anatomies, advertisements, and the novel, to shed light on the mythologisation and transmission of medical (mis)information through literature and popular culture. It analyses the persuasive and sometimes deceptive means by which myths, as well as information and beliefs, about medicine and the medical professions proliferated in English literary culture of this period, from early eighteenth-century household remedies to the late nineteenth-century concerns with vaccination that are still relevant today.
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The book explores two thousand years of history on the territory of modern Ukraine. It is divided into two chapters: the first chapter covers the period from X century BC to III century AD, the second - from the III century to the IX century. The book includes professional opinions of the specialists in various areas of history. The reader can find information on language, religion, mythology, technological development, economics, art, and military affairs of ancient times collected under one roof. The book contains a lot of new and unique information, that appear as a result of the most recent research on the history of Ukraine. Some information is published for the first time. The book is supplemented by rich illustrative material, designed for a wide audience.
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Make or break? Advertisements repeatedly praise „plant-based“ products or promise new mobility through ointments and dietary supplements. The tools of evidence-based pharmacy help to answer the question „Does this really help?“ This practical guide offers tips and explanations on how to be confident of finding the relevant scientific literature, critically evaluate clinical studies, and interpret therapeutic results. The book provides guidance on how to classify the quality of reviews and meta-analyses and assess the reliability of guidelines in everyday healthcare practice. Practical examples help to avoid pitfalls in evaluation and to understand the statistical details. An extensive appendix with technical terms, checklists, important institutions of evidence-based medicine and further sources completes the book.
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The essential search tool for all users of the CAB ABSTRACTS™, Global Health and AGRICOLA databases and related products. The CAB Thesaurus is not only an invaluable aid for database users but it has many potential uses by individuals and organizations indexing their own information resources for both internal use and on the Internet. Its strengths include: Controlled vocabulary that has been in constant use since 1984 Broad coverage of pure and applied life sciences, technology and social sciences Approximately 59,000 terms Specific terminology for all subjects covered Includes thousands of plant, animal and microorganism names Broad, narrow and related terms to help users find relevant terminology Cross-references from non-preferred synonyms to preferred terms American and British spelling variants Relevant CAS registry numbers International Union of Biochemistry Commission notation for enzymes Choice of alphabetical or classified displays The CAB Thesaurus is available as a 2-volume printed edition (5th edition, 1999, comprising an alphabetical listing and a supplementary classified section) and in electronic format.
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Promoting motivation to change is one of the most important treatment components in psychotherapeutic practice across disorders. Working through ambivalence and ultimatelyincreasing motivation to choose recovery with all its consequences is one of the main goals in treatment. This book presents the current state of knowledge anddescribes practical interventions to promote motivation to change. When dealing with ambivalent issues, an open, therapeutic attitude is recommended, as well as certainstrategies for conducting conversations to avoid reactance and resistance. The main focus of the book is therefore on therapeutic conversation and concrete interventions to clarify and increase motivation to change. For:• medical and psychological psychotherapists• child and adolescent psychotherapists• specialists working in psychiatry, psychotherapy,or psychosomatic medicine• clinical psychologists• psychological counselors• students and teachers in psychotherapeutic training,further training, and continuing education
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Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.
