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      • Trusted Partner
        June 2009

        Meine Geschichte

        Das Journal 1881 bis 1897

        by Beatrix Potter, Glen Cavaliero, Eike Schönfeld

        Peter Rabbit, der Hasenjunge mit der blauen Jacke, hat seine Schöpferin Beatrix Potter (1866 –1943) weltberühmt gemacht. Die Auflagen und Übersetzungen der Tales of Peter Rabbit sind kaum zu zählen. Bereits als 16jährige führte Beatrix Potter Tagebuch – und zwar in einer Codeschrift. Beginnend mit kindlichsprunghaften Eintragungen, wächst hier vor den Augen des Lesers die weltberühmte Kinderbuchautorin und -zeichnerin heran, eine genaue Beobachterin ihrer Umwelt. So bieten die Aufzeichnungen nicht nur Einblicke in Beatrix Potters Leben, sondern auch ein Stück viktorianischer Geistes- und Kulturgeschichte.

      • Trusted Partner
        December 1995

        Peter Huchel

        Leben und Werk in Texten und Bildern

        by Peter Walther

        In den Erinnerungen von Freunden und Bekannten an Begegnungen mit dem Dichter entsteht ein Bild von der Persönlichkeit Huchels. Zugleich wird ein Stück jüngster deutscher Literaturgeschichte rekonstruiert.

      • Trusted Partner
        The Arts
        January 2019

        Carol Reed

        by Peter William Evans

        Carol Reed is one of the truly outstanding directors of British cinema, and one whose work is long overdue for reconsideration. This major study ranges over Reed's entire career, combining observation of general trends and patterns with detailed analysis of twenty films, both acknowledged masterpieces and lesser-known works. Evans avoids a simplistic auteurist approach, placing the films in their autobiographical, socio-political and cultural contexts and relating these to the analysis of Reed's art. The critical approach combines psychoanalysis, gender theory, and the analysis of form. Archival research is also relied on to clarify Reed's relations with his creative team, financial backers and others. Films examined include Bank Holiday, A Girl Must Live, Odd Man Out, The Fallen Idol, The Third Man, Night Train to Munich, The Way Ahead, Outcast of the Islands, Trapeze and Oliver!.

      • Trusted Partner
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

      • Trusted Partner
        Tourism industry
        February 2016

        Operations Management in the Travel Industry

        by Edited by Peter Robinson, Paul Fallon, Harry Cameron, John C Crotts

        Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

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        Tourism industry
        February 2016

        Operations Management in the Travel Industry

        by Edited by Peter Robinson, Paul Fallon, Harry Cameron, John C Crotts. Crispin Dale, Steve Gelder, Sine Heitmann, Ade Oriade, Whyeda Gill Mclure, Ghislaine Povey, Samantha Prior, Christine Roberts, Debra Wale, Caroline Wiscombe

        Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

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        Medicine
        September 2023

        The Encyclopedia of Animal Nutrition

        by Clive J C Phillips

        The Encyclopedia of Animal Nutrition covers animal nutrition across a wide range of disciplines, including physiology, biochemistry, veterinary medicine and feed technology. Through approximately 3000 entries ranging from short definitions to more discursive articles, it discusses and illuminates on all aspects of this important topic. The book: - Covers every type of animal managed in developing and developed countries, from livestock and companion animals to those commonly found in laboratories and zoos; - Expands usual definitions of 'livestock' to include farmed invertebrates such as honey bees and prawns, and animals of localised significance such as yaks, snakes, crocodiles, and asses; - Addresses important societal topics in relation to nutrition, including welfare, environmental pollution, disease, resource use, and animal product quality. Written by a global team of contributors and expert section editors, this book is an important resource for researchers, students and advisers of animal nutrition, as well as anyone interested in agriculture, veterinary science, zoology, physiology, equine science, and animal behaviour.

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        December 2023

        Animal Assisted Interventions

        Recognizing and mitigating potential welfare challenges

        by Lori Kogan

        This is a practical book exploring how to conduct animal assisted intervention (AAI) in ways that protect and prioritize animal and human welfare. This resource is for social scientists (e.g., psychology, social work, human development and family studies, etc.), as well as ethologists and animal behaviour and welfare students and practitioners. The book is a series of short chapters that depict a wide array of AAIs and their potential welfare concerns. The chapters include descriptions of the AAI offered, the welfare challenges, and ways to successfully mitigate these challenges. This book also covers critical topics including therapy animals' aging, retirement, and death as well as ethical issues including animal consent. Species include not only dogs, but horses, rabbits, and other small animals (e.g., guinea pigs, mice, etc.). Types of AAI involve individual interventions as well as crisis dogs (those who help after natural and man-made disasters), and residential animals. The book is designed to be a practical, engaging book with links to video and examples of real-life situations. It is evidence-based, yet user-friendly and directly applicable to students and practitioners. This highly practical and engaging book with examples of real life situations, videos and case studies, explores how to conduct animal assisted interventions in ways that protect and prioritize animal and human welfare. The book: · Explores how to conduct animal assisted intervention (AAI) in ways that protect and prioritize animal and human welfare. · Discusses potential welfare challenges including how to advocate for the animal, animal consent, and the animal's aging, retirement, or death. · Evidence based approach to mitigating welfare concerns for a wide range of therapy animals including dogs, horses, rabbits, rodents, and exotic animals - and their recipients. An invaluable resource for ethologists and animal behaviour and welfare students and practitioners, as well as social scientists (e.g., psychology, social work, human development and family studies).

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