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Bollati Boringhieri editore S.r.l. a socio unico
Our publishing company was founded in 1957 by Paolo Boringhieri focusing on science, mythology and ethnology. In 1987 Giulio Bollati joined the company, taking with him his expertise in history, philosophy , and literary fiction.Since then , the two souls of the publisher scientific studies and humanities have followed intertwined paths. In 2009 Bollati Boringhieri was a cquired by Gruppo editoriale Mauri Spagnol (GeMS) a group including 11 publishing companiesand 20 imprints. On the non fiction side, we are strongly interested in every project that shows human comprehensive history. Gems of our list include, among others Edmund de Waal , Jim Al Khalili, Nick Bostrom, Adam Rutherford, Hannah Fry,Jonathan Gottschall , Frank Close, Max Tegmark.
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Promoted Content
Sport & leisure industriesApril 1996Language of Tourism: A Sociolinguistic Perspective
by Graham M S Dann
Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.
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Lenguaje y educación
by Virginia Unamuno
Lenguaje y Educación invites the reader to experience a journey through countless relations between the study of language and education. Starting from the point of view of language in use, language transmission and language in social contexts, this book examines some common concepts related to education as an activity: “language”, “dialect”, “variety”, “ register” and even “mother tongue”, “second language” , “foreign language” and “bilingual intercultural education”, among others. This concepts are analysed related to the role of education in the process of “producing language” as a political, cultural and ideological matter. Throughout the chapters of this book, it is possible to review some key linguistic concepts from the point of view of education (how we learn languages, what characterizes and differentiates oral and written use of the language, what is writing and how it is learned, how is language used in class and its role in learning, etc.) as well as to acknowledge the contributions of sociolinguistics applied to the comprehension of educational processes, its contexts and results.
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2020Overlapping of languages: a study of the linguistic characteristics and limits
by Khlifa Missaoui
The writer reveals that sociolinguistics represents the scientific field that embraces the study of language communication and its impact and influence on some of the most important issues of communication, the issue of linguistic overlap, which became clear in all languages, especially the Arabic language, which used to touch many neighboring languages geographically and dealt with them civilly, scientifically, economically, technically and pedagogically.
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EducationGood Science? The Growing Gap between Power and Education
by Stewart, G. M.
This work uses narrative research, including accounts of personal experiences, to explore the margins of science and ethics. Boundaries between science and other cultural and disciplinary forms of knowledge are illuminated through studying the inter-relationships between identity, knowledge and power, using narratives both in and as a form of philosophical reflection on educational practice. The story centres on a contemporary real-world context of minority-language science education, showing how this fits into longstanding trans-disciplinary intercultural debates about the nature of science and of knowledge in general. The narrative form is used to bridge and interweave the multiple discourses influencing both the real-world context and the approach to its investigation. This analysis clarifies the linkages between paradigms of critical postcolonial research and post-positivist epistemology, and illustrates how social science, including educational research, may use science and technology to assist, rather than delimit, our understanding of complex human phenomena such as education, culture, language and science. Those interested in reading this book will include critical scholars, educators and practitioners of indigenous knowledge, critical sociolinguistics and science and multicultural education.
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Business & managementTalking the Walk: Should Ceos Think More About Sex?
How gender impacts management and leadership communication
by Julia Ibbotson
Can professional and business women "talk the walk"? This book reports on academic research in this field but is written in an easy-to-read style for the general public. Today, increasing numbers of women may aspire more and more to higher management positions. Indeed, today's young women expect promotional prospects in their chosen careers. But statistics show that they are not achieving the success they desire. The norm is still for women's progress in the workplace to be halted at junior management levels. Dr Julia Ibbotson, an academic and researcher, looks at some reasons why and suggests ways of reversing this trend. In this book, the author presents research evidence from her study which explores the issues of management communication from a gender perspective in secondary schools in the UK. It arose from the author’s concern regarding the imbalance of men and women progressing to higher levels of management, as shown in the statistics published by the UK's Department for Education in a series of documents over 20 years. Current research also indicates that this picture has still not changed by 2011. So, what can be done to change it? Evidence in this book looks at the possibility that there are gender differences in the way men and women managers talk in the workplace, which have the effect of undermining women's chances of promotion to higher leadership positions. In other words, do women "talk the walk"? And should CEOs think more carefully about the gender balance of their management and leadership teams so that they can create more effective working groups fit for the economic issues of the twenty first century recession and post-recession?
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Teaching skills & techniquesBetween Talk And Teaching
Reconsidering the Writing Conference
by Laurel Black
The teacher-student conference is standard in the repertoire of teachers at all levels. Because it's a one-to-one encounter, teachers work hard to make it comfortable; but because it's a pedagogical moment, they hope that learning occurs in the encounter, too. The literature in this area often suggests that a conference is a conversation, but this doesn't account for a teacher's need to use it pedagogically. Laurel Johnson Black's new book explores the conflicting meanings and relations embedded in conferencing and offers a new theoretical understanding of the conference along with practical approaches to conferencing more effectively with students. Analyzing taped conferences of several different teachers and students, Black considers the influence that power, gender, and culture can have on a conference. She draws on sociolinguistic theory, as well as critical theory in composition and rhetoric, to build an understanding of the writing conference as an encounter somewhere between conversation and the classroom. She finds neither the conversation model nor versions of the master-apprentice model satisfactory. Her approach is humane, student-centered, and progressive, but it does not ignore the valid pedagogical purposes a teacher might have in conferencing.Between Talk and Teaching will be a valuable addition to the professional library of writing teachers and writing program administrators.
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Arabic Passes By
by Kamal M. AlEkhnawy
Since centuries, FuSha (The original pure Arabic) has played two important roles. The first role is the religious, it's the official language in Islam. Secondly, the daily life communications. But over time, Arabic has been affected by historical events and sociolinguistic factors. These events and factors, as well as the development of the spoken language, have led to the evolution of variations of the language. The existence of these variations alongside FuSha has been dubbed «diglossia.» Although Arabic/FuSha still the official language of twenty-one countries, that situation don't recognize the evolution of the living spoken language; and therefore, some international academic institutions don't recognize it as one of the current living languages. So, is Arabic a living language organically, academically and scientifically? In an attempt to apply Badawi’s research on the five variations of Arabic in Egypt, this book aims to explore the events and factors across the centuries that have led to the current diglossic situation, from the pre Islamic era to the present time. What is the current state of the language, and what is the outlook for its continued organic growth and survival? Briefly, this book attempts to answer the following questions: Is Arabic a Holy language? Why or why not? Where is the real FuSha now? How has the borrowing of foreign words and the adoption of lower and higher varieties - as well as the maintaining of the FuSha for religious needs - allowed the language to survive and cope with modernization? What are the problematic issues in dealing with other varieties of Arabic? What is the role and function of case endings in Arabic in understanding the meaning of sentences? What are the most common pedagogical approaches of Western and Arab linguists? Is Arabic a living language organically and scientifically? So to speak, what features does it have in common with what we might call »Permutations and Combinations of False Dichotomies«? The book concludes with the author’s views on the future prospects of the Arabic Language.
