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Narrative Landscape Press Ltd
Narrative Landscape Press is an independent publisher and a provider of publishing services and independent authors in Nigeria.
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Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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Humanities & Social SciencesJuly 2018Syria and the chemical weapons taboo
Exploiting the forbidden
by Michelle Bentley
This book analyses the Syria crisis and the role of chemical weapons in relation to US foreign policy. The Syrian government's use of such weapons and their subsequent elimination has dominated the US response to the conflict, where these are viewed as particularly horrific arms - a repulsion known as the chemical taboo. On the surface, this would seem to be an appropriate reaction: these are nasty weapons and eradicating them would ostensibly comprise a 'good' move. But this book reveals two new aspects of the taboo that challenge this prevailing view. First, actors use the taboo strategically to advance their own self-interested policy objectives. Second, that applying the taboo to Syria has actually exacerbated the crisis. As such, this book not only provides a timely analysis of Syria, but also a major and original rethink of the chemical taboo, as well as international norms more widely.
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Humanities & Social SciencesJune 2023Border images, border narratives
The political aesthetics of boundaries and crossings
by Johan Schimanski, Jopi Nyman
This interdisciplinary volume explores the role of images and narratives in different borderscapes. Written by experienced scholars in the field, Border images, border narratives provides fresh insight into how borders, borderscapes, and migration are imagined and narrated in public and private spheres. Offering new ways to approach the political aesthetics of the border and its ambiguities, this volume makes a valuable contribution to the methodological renewal of border studies and presents ways of discussing cultural representations of borders and related processes. Influenced by the thinking of philosopher Jacques Rancière, this timely volume argues that narrated and mediated images of borders and borderscapes are central to the political process, as they contribute to the public negotiation of borders and address issues such as the in/visiblity of migrants and the formation of alternative borderscapes. The contributions analyse narratives and images in literary texts, political and popular imagery, surveillance data, border art, and documentaries, as well as problems related to borderland identities, migration, and trauma. The case studies provide a highly comparative range of geographical contexts ranging from Northern Europe and Britain, via Mediterranean and Mexican-USA borderlands, to Chinese borderlands from the perspectives of critical theory, literary studies, social anthropology, media studies, and political geography.
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Hospitality industryMay 2014Events as a Strategic Marketing Tool
by Dorothe Gerritsen, Ronald van Olderen
Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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Sport & leisure industriesSeptember 1998Strategic Planning Systems in Hospitality and Tourism
by Edited by Luiz Moutinho
Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.
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Business, Economics & LawFebruary 2018Strategic Management in Tourism
by Luiz Moutinho, Alfonso Vargas-Sánchez, Alejandro Pérez-Ferrant, Alfonso Vargas-Sánchez, Anne-Mette Hjalager, Brent W Ritchie, Dawn Gibson, Eduardo Parra-López, Geoff Southern, James Wilson, Jithendran Kokkamikal, José Alberto Martínez-González, Kanes Rajah, Kun-Huang Huarng, Larry Dwyer, Luiz Moutinho, María Moral-Moral, Mercedes Melchior-Navarro, Noel Scott, Rafael Alberto Pérez, Ronnie Ballantyne, S.F. Witt, Scott McCabe, Shirley Rate, Tiffany Hui-Kuang Yu, Vanessa Yanes-Estévez, Yawei Jiang, Yvette Reisinger
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
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Humanities & Social SciencesAugust 2016Syria and the chemical weapons taboo
by Michelle Bentley, Emmanuel Pierre Guittet, Peter Lawler
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June 2024
Genetics of Salt Tolerance in Plants
a Central Dogma Perspective and Strategies for Enhancement
by Showkat Ahmad Ganie, Shabir Hussain Wani
Gene expression in cells follows a prescribed pathway that conforms to the Central Dogma; where the genetic information stored in DNA is transcribed into RNA and then expressed into proteins, which influences most plant traits. Plant salt tolerance research is directed towards identifying nucleotide variants that could contribute to tolerant phenotypes. This book comprehensively presents the current state of knowledge on plant salt tolerance through meticulous analysis of the processes operating across the Central Dogma. It provides a detailed account of modulation of gene expression through genome editing systems to achieve crop improvement against salt stress. It also provides state-of-the-art information on advances in breeding technologies of genome selection and accelerated de novo domestication for rapidly improving the salt tolerance of plants for global food security. This book: 1.Provides a comprehensive coverage of plant salt tolerance mechanisms. 2.Spotlights various factors functioning along the Central Dogma pathway and their regulation in response to salinity. 3.Examines how these factors function to protect the plants from high salinity. 4.Highlights advances in cutting-edge breeding technologies for improving salt tolerance. The book will be of particular value to students and researchers of plant genetics, molecular biology and physiology and those with an interest in salinity and salt tolerance.
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BAJAUTOPIA: TALES OF BORNEO'S SEA NOMADS
by Keng-Khoon Ng, Farah Aliza Badaruddin
Bajautopia is a book that aims to reflect on both the struggles and hopes of the Bajau Laut community. Bajautopia is both a manifesto and a provocation. This edited volume contains a collection of inspiring essays to reveal the life and culture of the Bajau Laut. The book brings together a wide range of essay contributors, led by the foremost writers and scholars from the fields of architecture, history, film studies, anthropology, tourism, political science, and urban planning in Malaysia. Considered as a dialogue between scholars/writers from different cultural backgrounds and epistemological contexts, this book explores a diverse range of topics integral to the livelihood of the Bajau Laut.
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Strategic Event Leveraging
Models, Practices and Prospects
by Vassilios Ziakas
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Written by an experienced author well-known in the field of event management and leveraging, this book: - Examines the art of event leveraging and contributes to the literature by refining pertinent theory. - Presents and explains theoretical models of event leveraging and emergent derivative frameworks. - Reveals major practices, issues and lessons from literature and case studies. - Integrates disciplinary applications of event leveraging to further refine the theoretical perspective through an interdisciplinary lens. - Develops a comprehensive outlook of event leveraging as a means to sustainability. Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
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Tourism industryMarch 2011Strategic Management in Tourism
by Enrique Bigné, Dimitrios Buhalis, Larry Dwyer, Anne-Mette Hjalager, Stephen Witt, Jithendran Kokkranikal, D Eduardo Parra López, Geoff Southern, James Wilson. Edited by Luiz Moutinho.
Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
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July 2018Das kleine Sabotage-Handbuch von 1944
Die besten Tricks des amerikanischen Geheimdienstes im Kampf gegen Hitler
by US Office of Strategic Services
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Humanities & Social SciencesJanuary 2021Border images, border narratives
by Johan Schimanski, Jopi Nyman, Sarah Green, Hastings Donnan
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东南亚宗教史（上古——20世纪中叶）HISTORY OF RELIGIONS IN SOUTHEAST ASIA
by 范若兰、潘玥、谢林轩等著 & Janice Cheong (Illustrator)
This book takes the origin, introduction, and development of religions in Southeast Asia as the research object, takes "dissemination" and "evolution" as the analysis dimensions, explores the influence of historical evolution and social changes in Southeast Asia on the development of religions, and analyzes the spread of foreign religions and their relationship with local beliefs. Combining the path of evolution, sort out the flow and interaction among religions in Southeast Asia, and summarize the development laws and characteristics of religious history in Southeast Asia. The time period is from ancient times to the middle of the 20th century
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Literature & Literary StudiesJanuary 2023The gift of narrative in medieval England
by Nicholas Perkins
This invigorating study places medieval romance narrative in dialogue with theories and practices of gift and exchange, opening new approaches to questions of storytelling, agency, gender and materiality in some of the most engaging literature from the Middle Ages. It argues that the dynamics of the gift are powerfully at work in romances: through exchanges of objects and people; repeated patterns of love, loyalty and revenge; promises made or broken; and the complex effects that time works on such objects, exchanges and promises. Ranging from the twelfth century to the fifteenth, and including close discussions of poetry by Chaucer, the Gawain-Poet and romances in the Auchinleck Manuscript, this book will prompt new ideas and debate amongst students and scholars of medieval literature, as well as anyone curious about the pleasures that romance narratives bring.
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Humanities & Social SciencesJuly 2016Romantic narratives in international politics
by Alexander Spencer
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Humanities & Social SciencesApril 2020Early modern war narratives and the Revolt in the Low Countries
by Raymond Fagel, Leonor Álvarez Francés, William G. Naphy, Beatriz Santiago Belmonte
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Children's & YAJune 2016The Story of Birth
by CAI Gao
The Story of Birth is quite unique among Cai Gao’s works. This is the latest picture book of Ms. Cai, both its words and illustrations were created by herself. In this book, she describes the process of a baby' s birth by wax crayon, depicting the joy of life’s birth and expressing a high tribute to all mothers.
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Milk, Honey, and Salt
The First Law of Family Education
by Zhang Wenzhi
In accordance with professional education theory and the regularity of children’s growth, Milk, Honey and Salt provides a simple, efficient, and direct way to solve all the problems in family education.
