Tourism industry
Description
Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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Bibliographic Information
- Publisher CAB International
- Publication Date March 2011
- Orginal LanguageEnglish
- ISBN/Identifier 9781845935887 / 1845935888
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 39.95 GBP
- Pages328
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Edition2
- Copyright Year2011
- SeriesCABI Tourism Texts
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