Falling in Love with Coffee Shops
by qi ming
Focusing on the establishment and operation of a coffee shop, the book is composed of three chapters: falling in love with coffee shops, knowing coffee shops, and opening a coffee shop. The writer explains an operation and management philosophy integrated with humanism. The book sheds light on the various fields related to running a coffee shop, including coffee lovers, consumers, shop owners, design aesthetics, psychology, brand marketing and investment analysis.