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Focusing on the establishment and operation of a coffee shop, the book is composed of three chapters: falling in love with coffee shops, knowing coffee shops, and opening a coffee shop. The writer explains an operation and management philosophy integrated with humanism. The book sheds light on the various fields related to running a coffee shop, including coffee lovers, consumers, shop owners, design aesthetics, psychology, brand marketing and investment analysis.
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Headquartered in Nanjing, Jiangsu, Phoenix Publishing and Media Inc. is not only a leading enterprise in the publishing and book distribution industry, but also a benchmark enterprise for listed companies in China.
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