Business, Economics & Law
Description
WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
Growth is a leadership issue, not a sales issue.
However you define business growth—total revenue, net income, margin expansion, number of products and services, or customer loyalty—sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in its selling by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience.
The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, influential leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every company level, from boardroom initiatives to daily customer interaction.
Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level, and be properly supported by systems, processes, and environments. But they can only do all this if you lead them. Are you ready to be a Growth Leader?
More Information
Rights Information
Rights Sold:
World English
Endorsements
“The Growth Leader is essential reading for CEOs and anyone who aspires to lead.”
--Dorie Clark, Wall Street Journal best-selling author; executive education faculty at Duke University’s Fuqua School of Business
“If you are a leader who didn’t come up through the ranks in customer-facing roles, Scott K. Edinger gives you a crash course on correctly orienting and aligning your company’s strategy for growth. By following his advice in The Growth Leader, you are well on your way to success.”
--Bob Dutkowsky, chairman of the board of US Foods; former chairman of Pitney Bowes and Tech Data
“The Growth Leader teaches some of the most valuable lessons you’ll ever learn as a leader outside of the boardroom.”
--Drew Asher, CFO of Centene Corporation
Reviews
The Growth Leader is an incredibly valuable and refreshing view on the power of vision, strategy and communication to bring the essential leaders of any organization together. Scott's approach is accessible, easy to read and digest, with clear tactical suggestions.
--
Scott distils several powerful messages and recommendations based on research and experience to cut through the corporate malaise. This book gives a real insight into some of the behaviours that are stifling growth, almost all of them resonated with me and have directly helped me set a new path for my company.
--
One of the most important takeaways was Scott’s approach on how to develop the sales experience so that it drives and communicates the strategy of a business. The mindset and the communications skills he offers and the philosophy behind them will challenge the reader to identify where to focus.
Author Biography
Clients across the globe trust Scott K. Edinger as their premier consultant for leading business growth. Scott has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom line results. He has written three books and over a hundred articles in Forbes and Harvard Business Review, among other prominent publications.
As a consultant, author, advisor, and speaker, Scott creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.
He is the bestselling author of The Growth Leader: Strategies to Drive the Top and Bottom Lines (Fast Company Press, 2023), as well as co-author of The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader (McGraw Hill, 2009). His Harvard Business Review article “Making Yourself Indispensable” has been called a “classic in the making.” Scott’s work has been published in the HBR Guide to Your Professional Growth and HBR Guide to Being More Productive.
Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business. He received a B.S. in Communication Studies and Rhetoric from Florida State University, where he sat on alumni committees including the Board of the College of Communication and Information, as well as the Seminole Torchbearers.
An extensive traveler and avid football fan, Scott prioritizes experiences above all. He has bungee-jumped into a New Zealand canyon, supported his football club from beginning-of-season to championship games, and enjoys extensive relationship development. He and his family live in Tampa, Florida.
Copyright Information
Copywrite ©️ 2023 Scott K. Edinger.
AKA Literary Management
View all titlesBibliographic Information
- Publisher/Imprint Fast Company / Greanleaf Book Group
- Publication Date October 2023
- Orginal LanguageEnglish
- ISBN/Identifier 9781639080472 / 1639080473
- Publication Country or regionUnited States
- FormatHardback
- Primary Price 27.95 USD
- Pages216
- Publish StatusPublished
- Original Language AuthorsEnglish
- Copyright Year2023
- Page size6x9 (6X9) inches
Thank you for proceeding with this offer.
AKA Literary Management has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
AKA Literary Management has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Please wait while the payment is being prepared.
Do not close this window.
(c) Copyright 2024 - Frankfurt Rights. All Right Reserved