Research methods: general
Moderating Focus Groups
by Krueger, Richard A.
Description
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date July 1997
- Orginal LanguageEnglish
- ISBN/Identifier 9781452249995 / 0761908218
- Publication Country or regionUnited Kingdom
- Primary Price 33.99 GBP
- Pages136
- ReadershipCollege - higher education
- Publish StatusPublished
- SeriesFocus Group Kit
- Series Part4
- Reference CodeBDZ0001287077
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