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Fenek's World
WE BELIEVE THAT THE GOOD TRIUMPHS Where did the idea to make children’s educational tales that are different from the rest come from? One day, we decided to create a character who would be loved by thousands of children. We looked at our youngest and realised how much depends on us, adults. It dawned on us that if we bring up our children to become good and noble people, there is a big chance that they will do the same in the future. They will pass the love they got from us on to their children, who will then do the same, and so on…
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Jieli Publishing House Co., Ltd.
Founded in 1990, JIELI Publishing House is a publishing organization specializing in children and adolescence literature. Up till now, JIELI has set up three branch offices including Preschool, Middle Grade and Young Adult branches, with an average of nearly 500 varieties of books published annually. In 2019, the total shipments of JIELI amounted to RMB 883 million, with a year-on-year growth of 9.83%.
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