Mercis Publishing bv is the publisher and world-wide rights holder for Dick Bruna’s books, including Miffy. Mercis Publishing has published the Dutch version of the Dick Bruna books since 1995 and coordinates the publication of all Dick Bruna books in other countries. Dick Bruna’s books have been translated into more than 50 languages. The list includes picture books, board books, bath books, novelty books and colouring & activity titles.
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The Awakening of the Stars, a novel in the mystical fiction category & Aerial Roots a drama and comedy about the author grandmother.
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In this book Tatjana van Strien, the author of the Dutch Eating Behavior Questionnaire (DEBQ), presents a scientific alternative for all the ‘miracle solutions’ to lose weight. Based on more than 25 years of scientific research, she offers a self-test-method which enables readers to explore what is the cause of their eating problem, what they can do about it, and ultimately lose weight and keep it off. Target Group: people who want to lose weight, dieticians, doctors, psychologists.
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Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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Euro-Krise, »Flüchtlingskrise«, »Brexit« – die EU befindet sich an einem historischen Scheideweg. Nachdem es jahrzehntelang den Anschein hatte, die »Verwirklichung einer immer engeren Union der Völker Europas« sei nur eine Frage der Zeit, stellen unvorhergesehene Ereignisse die Logik der Integration infrage. Nationale Interessen rücken in den Vordergrund, das Ringen um gemeinsame Lösungen wird immer verzweifelter. Luuk van Middelaar, ein exzellenter Kenner der Brüsseler Praxis, verwandelt eine vermeintlich trockene Materie in den Stoff einer faszinierenden Erzählung. Beginnend mit dem 18. April 1951, als die Vertreter der sechs Gründerstaaten im französischen Außenministerium am Quai d’Orsay den Vertrag über die Errichtung der Montanunion unterzeichneten, schildert er die wichtigsten Etappen – und Krisen – auf dem Weg vom Kontinent zur Union. Er lässt die Atmosphäre dramatischer Gipfelnächte lebendig werden, zeigt, wie Politiker immer wieder versucht haben, die Öffentlichkeit von Europa zu überzeugen, und erinnert uns daran, welch einmaliges historisches Projekt aktuell auf dem Spiel steht.
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Four out of your five children have autism, and your husband too! This is what happened to Joyce van Maaren. Over the years four of her children and her husband are diagnosed with an autism spectrum disorder. In A Family With Autism she talks openly about how her life gets turned upside down over and over again, and how the family had to regain their balance. In this inspiring and lovable book, Joyce van Maaren takes the reader on a journey – one with many ups and downs. Readers can find support in her story and discover what autism means for daily life. But most of all, they will be inspired to make the most of every day, even if they or their family has to deal with autism (or other psychological disorders). Target Group: people with autism and their relatives, families of which some members have autism.
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In this successful introductory work, the author describes the principles, rationale, prospects for, and documentation of her maieutic method for nursing and care. The word “maieutics” is derived from the ancient Greek word for “midwife” and draws upon a method developed by Socrates. Through skillful questioning, it reveals the right answers and insights lying dormant in another person’s mind, although he or she was not conscious of them. Cora van der Kooij describes maieutics as midwifery for nursing professionalism. Target Group: Practicing nurses, geriatric nurses, nursing educators
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Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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