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      • Macaw Books A unit of Datagraph System Pvt. Ltd.

        We are a children books publishing company from INDIA since 2007.We have a range of 6500 books for 2 to 14 year kids. Our books are selling into 97 countries and 27 languages worldwide. Our books include a range of value readers, early reading material, picture books, ELT books, Fiction and Non Fiction for kids and an amazing range of educational supplements for level1 to 8 and a huge range of over 1000 encyclopadeias on almost all subjects and age group ( 2 to 14).  We create all our books with a philosphy of "Learn with Fun". We have the biggest design studio of books for children and can create customised books as per your requirements. We also create text books on any subject based on any given curriculum upto middle schools.

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      • Trusted Partner
        Science & Mathematics
        October 2018

        Corporate Social Responsibility

        Win-win Propositions for Communities, Corporates and Agriculture

        by S P Wani, K V Raju, Anand K. Singh, Aviraj Datta, O.P. Chaturvedi, S.K. Dasgupta, Gajanan Sawargaonkar, Girish Chander, A.V.R. Kesava Rao, Kaushal K. Garg, Mukund D. Patil, G. Pardhasaradhi, K Srinivas, Raghavendra Sudi, Inder Dev, Kiran J. Petare, Nagaraju Budama, Rajesh Nune, Ramesh Singh, A. N. Rao, Prabhakar Pathak, D.S. Prasad Rao, C. Srinivasa Rao

        This book examines the design and implementation of corporate social responsibility (CSR) activities in rural areas, based on collaboration between well-known corporates and an international research organization. Researchers used various scientific tools and methods to enhance rural livelihoods and improve sustainable natural resources management. Including three chapters covering the philosophy and practices of CSR, this book covers emerging policies and their implications in India. Eight case studies based on actual practices explore climate-resilient agriculture, water footprint, improving livelihoods, diversification of crop pattern, enhancing crop productivity, and sustainable development in low rainfall regions. Five further chapters cover soil health improvement, improving rural wastewater management and enhancing rural livelihoods, based on various case studies. The book offers macro and micro perspectives of CSR work and its critical benefits to both community and natural resources. This book covers: Philosophy and practices of corporate social responsibility. Impact studies on improving livelihoods and sustainable development of natural resources. Process steps across various CSR initiatives. Distinct features of each corporate agency. This book will be useful to corporates, individuals involved in CSR work as well as students and researchers focused on agricultural development and the sustainable development of natural resources.

      • A Kite’s Story

        by Sukanya Datta

        This book introduces children to themany species of birds and trees in andaround our neighbourhood. Told bya pair of kites, Mr and Mrs Cheel, thebook takes us through their life, theirfeatures, their habits and habitats as wellas the joys and travails of raising theirchick in a world where their habitats aredwindling and human hostility is on therise. Enriched by photographs, the bookalso encourages children to explore theboundaries of their local environment,the parks and playgrounds.

      • Modern & contemporary fiction (post c 1945)

        The Muddy River

        by P.A. Krishnan

        The Muddy River tells and re-tells the story of Ramesh Chandran, a bureaucrat caught up in the machinations of Assamese politics and public sector corruption in his quest to rescue a hapless engineer kidnapped by militants. As Chandran bumbles along, he encounters the engineer’s wife, who is a pocket-sized battle-axe; a cynical police officer; a venerable Gandhian; and Anupama, another engineer torn between professional integrity and her love for the north-eastern Indian state of Assam. While the rescue drama reaches its climax, Chandran also exposes a massive financial scandal in his company and pays the price for ignoring warnings that he might push too far for an unashamedly corrupt society’s comfort. An aspiring writer, Chandran weaves the events of this time into a novel, while attempting to come to terms with his own marriage in the aftermath of the death of their only child. But how much does Chandran understand other people’s truths and motivations? And how much does his wife, Sukanya, know about the events of the novel? Multi-layered and complex, The Muddy River blurs the boundaries between the story and storyteller, victims and victimizers, keeping the reader guessing till the very end.

      • Aquaculture & fish-farming: practice & techniques
        January 2015

        Handbook on Freshwater Aquaculture

        by N.P.Singh & B.B.Santhosh

        This comprehensive publication Handbook on Freshwater Aquaculture is the collective effort of a wide array of eminent people associated with Indian aquaculture. Special emphasis has been given to aquaculture and its prospects and problems in rural India especially the lesser known areas. The book covers almost all important aspects of freshwater aquaculture, both traditional and modern aquaculture techniques, water quality issues, integrated farming practices, environmental, socio-economic and livelihood issues. It is expected that the book will prove to a source of useful information for the needs of students, scholars, farmers and researchers.

      • Agriculture & farming
        January 2007

        Underutilized and Underexploited Horticultural Crops: Vol 01

        by K.V. Peter

        Underutilized and underexploited horticultural crops form an integral part of health food green parks, neutraceutical industry, home decorations, renewable sources of green energy and above all food reserves during calamities. Leaf vegetables like agathi, chekkurmanis, waterleaf, drumstick leaf, basella and colacasia leaf are rich in fibre, minerals and beta carotenes. Cucurbits like ash gourd, pointed gourd, ivy gourd, kekrol, snap melons and chow-chow are rich in iron and amino acids. Fruits like karonda, aonla and cherries are highly nutritious and are suited to less moisture soils. Noni is a fruit for health. Noni juice is recommended against diabetes, obesity and sleeplessness. Among spices, long pepper, mint, celery, fenugreek and garcenia possess medicinal properties. There are a large number of underexploited medicinal plants like tulsi and peppermint with considerable economic value. Underutilized crops like in Tripura, Orissa and Kerala are specially mentioned. There is need to broaden the food basket with lesser know crops. There is a shift from Health Care to Wellness Industry. Prevention is always better then cure. The present volume deals with underexploited and underutilized horticultural crops in its totality. The contributors of each are working scientists in the specific crop.

      • Animal husbandry
        September 2015

        Livestock and Poultry

        Conservation and Improvement Techniques

        by C.V. Singh & R.S. Barwal

        It is difficult to forecast the There are 25 s contributed by distinguished contributors who have made valuable contributions to the field of conservation of animal biodiversity and improvement of livestock. The topics covered are ranging from cattle genetic resources, strategic action plan for sustainable management, conservation and genetics improvement, breeding strategies to improve milk productivity, production systems and breeding policies for genetic improvement, application of biotechnological tools for conservation and improving of animal genetic resources, bioinformatics and genome analysis in conservation, heat stress management etc.

      • Agriculture & farming
        January 2014

        Ancestral Knowledge in Agri-Allied Science

        by Ratan Kumar Saha

        Indigenous knowledge is the knowledge of the indigenous people inhabiting different geographical regions of the world with their own language, culture, tradition, belief, folklore, rites and rituals. Indigenous knowledge so developed is based on necessities, instinct, curiosity and observations of ethnic groups to mitigate the immediate situations. Eventually, this local knowledge in course of time gets socially accepted and validated which finally inters into the social life and subsequently become the Indigenous Traditional Knowledge (ITK) of the society as a whole. As such, scientist in this knowledge base economy who are in research of new ideas and innovations expect that indigenous knowledge may hold significant message which may be of use to remedy the deficiencies in modern agricultural and environment related issues. There is a need for studying and documenting traditional knowledge in different ecological and cultural environments. Several researchers are working on ITK in different fields of agriculture and allied sectors. There is a demand for a standard book on the overview of ITK. This book is designed in such a way that will give an overview of ITK, the differences between Science & ITK, different tools and techniques used in ITK, classification, importance & utilization of ITK, and recent ongoing researches on ITK in different parts of India. The objective of this book is to encourage the study of ethnic knowledge in different field of agriculture and allied sector. It is also an attempt to circulate amongst a larger group of readers regarding the importance of indigenous knowledge in scientific world. This book will, perhaps, be well received in all the Agricultural Universities, Animal Husbandry & Fisheries University, State Govt. Agri-allied Departments, Private and Public Sector Institutions where training, teaching, research and extension of agri-allied sector is undertaken.

      • Biotechnology
        September 2019

        Artificial Seeds Technology

        An Emerging Avenue of Seed Science & Applied Biotechnology

        by Bidhan Roy

        The artificial seed technology is a rousing and fast growing area of research in plant tissue culture. This technology is currently considered as an efficient alternative technique for plant propagation of commercially important plant materials. This technology also facilitates the way of handling cells and tissues, protecting them from external gradients, short-term and long-term storage under low temperature and ultra-low temperature, respectively and as an efficient system of delivery. The information in the areas of synthetic seed preparation technology, its implications, achievements and limitations are lying unorganized in different articles of journals and edited books. Those information is presented in this book in organized way with up-to-date citations, which will provide comprehensive literature of recent advances.

      • Horticulture
        June 2020

        Climate Change and Greenhouse Gases Emission

        by Pratap Bhattacharya

        The book Climate Change and Greenhouse Gases Emissions presents the principles, practices along with key messages on different relevant issues on climate change and greenhouse gases (GHGs) emissions in agriculture. The other important feature of the book is that techniques of GHGs measurements at field level with examples are presented which could be useful for practical studies. The book should give students a good foundation in climate change studies and inspire them to take up further studies in the advanced area of environmental sciences.

      • Agriculture & farming
        June 2013

        Food Science

        by A.S. Bawa, P.S.Raju & O.P.Chauhan

        The book aimes at imparting basics of the subject besides the latest trends in the evolution of technologies and important industrial practices. Besides the technological aspects, adequate emphasis has also been laid on the quality aspects and adequate knowledge input required for a student or professional in Food Science and Technology. The book contains 16 chapters addressing various important aspects such as unit operations, thermal processing, hurdle technology preservation, cold preservation, dehydration, freezing, and advanced thermal techniques such as infrared and microwaves besides non-thermal aspects such as high pressure and pulsed electric field processing as well as -irradiation. State-of-art subject areas such as functional foods could be an added flavour as the global food market has ample potential in the area of functional foods. Food packaging and food laws are important in commercializing processed foods as well as fresh produce and the areas require due emphasis to make the book more comprehensive.

      • Rural planning
        January 2014

        Agroforestry

        Systems and Prospects

        by C. B. Pandey & O. P. Chaturvedi

        The book includes total 26 chapters; the first 10 describe traditional agroforestry systems found in different parts of our country. Homegardens, having a multi-tire in structure, are another example of traditional agroforestry system found generally in northeast and southern part of our country. 11 to 14 deal with some modern agroforestry models, and mechanism of competitive interaction in found in agroforestry systems. 15 to 19 describes nutrient cycling and natural growth resources conservation by agroforestry systems. Tree has both protective as well as productive role. Tree canopies protect soils from rain beating and wind blowing whereas fine roots bind soil particles together and thereby protect soils from erosion. Trees recycle leaf and root litter and nutrients and make system at least semi-sustainable. Different models of agroforestry like shelterbelt and wind breaks are known to help protect environment from dust and sand dunes drifting; some models like medicinal plant based system that provide medicinal and other high value crops. These service oriented functions of agroforestry are described in 20 to 23. Tree improvement is an important aspect of agroforestry study. It helps develop plus trees for different agroforestry models. Multiplication of propgules and planting materials are equally important for development of agroforestry. These information are provided in s 24 and 25. But, agroforestry systems require much more parameters owing to their perennial nature. The last describes economic parameters like NPV, IRR, annuity, sensitivity etc. in detail.

      • Agriculture & farming
        May 2016

        Extension Management Strategies for Sustainable Agricultue

        Opportunities and Challenges

        by J. Vasantha Kumar, T.Rathakrishnan, H. Philip, P.P. Murgan & M. Jagadeesan:

        The edited book has been prepared through collection of precious research articles from eminent Extension scientists, which have contributed papers on Institutional arrangements for technology delivery, innovative Extension approaches, break through methodologies in Extension research, the reach and effectiveness of ICT tools in technology delivery, youth and gender inclusive extension strategies and Extension strategies for changing scenario of Agriculture. Papers in this book would definitely make an impact among Extension scientists and post graduate scholars of Extension in Agriculture, Veterinary and Fishery Sciences.The inputs that this book offers will be of much helpful to the researchers, administrators and policy makers. From the research findings of the selected research papers of this book, the Extension researchers can sharpen their future research strategies, the Extension administrators and policy makers in the Government can get to know about the impact and constraints of several institutional mechanisms of technology delivery which will facilitate them in evidence based policy making.

      • Aquaculture & fish-farming: practice & techniques
        August 2021

        Live Fish Transportation

        by Dina Nath Pandit

        The book has been compiled in ten chapters. Chapter-III to Chapter-VII is sub headed into Introduction, Materials and Methods, Observations and Results and Discussion. Subject index is designed to locate the important terms and name of fish. A separate author index has also been added. The cited references are enlisted under bibliography. The summary of the contents of the book may be pointed as: Chapter-I is planned to discuss introductory aspects of fish transportation. Chapter-II explains brief historical review of the process of fish transportation. Chapter-III begins with the process of determination of aquatic and bimodal oxygen uptake of fishes. The detailed account of oxygen uptake seems to be plinth for fish transportation. Chapter-IV gives an account of oxygen uptake of fishes under association in still water and continuously flowing water conditions. The information is necessary for the calculation of either increase or decrease of oxygen requirement during packing of fishes in a grouped condition. The study helps in determination of optimum number of fishes considered for packing. Chapter-V explains determination of optimum dose of anaesthetics namely Benzocaine and MS-222 of fishes and its effect on the oxygen uptake. The information is helpful for the calculation of decrease of oxygen requirement during packing of fishes. Chapter-VI deals with effect of ammonia on ultra structure of gill under scanning electron microscope and oxygen uptake of fishes. The study is helpful in deciding calculation of complete requirement of oxygen for packing. Chapter-VII critically explains evaluation of suitable packing conditions based on the information from Chapters III to VI under normal situation and present situation of COVID-19. Chapter-VIII reviews a general discussion of entire account of various processes of fish transportation. Chapter-IX describes summary and conclusions observed from the work of fish transportation. Chapter-X deals with a flow sheet, a proposal and a future scope of fish transportation.

      • Mineralogy & gems
        January 2009

        A Handbook of Minerals, Crystals, Rocks and Ores

        by P.O. Alexander

        The book is divided into four sections, minerals, crystals, rocks and ores. Section A incorporates nine chapterss, begins with presenting salient features of the earth--its structure and composition. The second Minerals and Mineralogy briefly tells about their diversity and their categorisation and introduces the interesting way they are named. Crystal chemistry the third is the heart and soul of mineralogy and deals in somewhat details about the building blocks of minerals -atoms and ions and the way they form diverse types of minerals are. It tries to tell why every combination of chemical compounds cannot result into a naturally occurring mineral. The fourth and fifth s deal with Properties of Minerals, physical and optical. The section describe various physical properties that are helpful in the identification both in hand specimens and as thin section under the microscope. These two s are adequately aided with a number of illustrations, photographs and photomicrographs to bring home the point. five deals with classification of minerals and their occurrence and forms a prelude to the next two s on descriptive mineralogy. Important silicate and non silicate minerals are described in s eight and nine. A brief description of mineral uses is dealt with in both descriptive mineralogy as well Section D on mineral deposits, however, the last , Mineral uses presents an overall picture and will be interesting as well as educating to students and even general reader. Section B is devoted to crystals and crystallography. one introduces the subject while two presents basic crystallographic elements. three deals with the main six crystals systems while also giving a preliminary idea about stereographic projection and x-ray crystallography. Section C covers petrology, beginning with introduction to science of petrology, rock nomenclature. two is devoted to the study of igneous rocks, including their forms, composition, textures, structures, classification and description. Sedimentary rocks is the theme of three while different aspects of metamorphic rocks including kinds and agents of metamorphism and classification and description of metamorphism. The last portion of this also considers metamorphism in the background of global tectonics. five, the rock cycle presents a concise summary of geological events that have shaped the planet earth. The last section D is what geology is all about for a man on the street and its significance in nation building--the Ore minerals. It begins with what ore is and its place in human affairs as a well as presenting the important terminology in economic geology. two deals with ore genesis and presents various hypogene and supergene process that carves out ore deposits from non economic materials. three, mineral deposits and global tectonics is becoming a very popular theme among the earth scientists. A brief introduction of the same will be certainly appreciated by the student community and prompt them for further study in this direction. A general survey of Indias mineral resources is the theme of four. It covers almost all of the commonly used ores, metallic, non metallic or fuels. The last of section D and the boom, Indian mineral industry: some facts and figures will present where our country stands in the realm of mineral resources. Latest available data of resources, production, export, import, organisations that matter and other useful facts and figures are presented.

      • Microbiology (non-medical)
        June 2023

        Principles of Plant Breeding

        by Hari Har Ram

        The present book entitled Principles of Plant Breeding is an introductory text book covering all the basic principles of plant breeding distributed over 32 chapters including both conventional and innovative plant breeding approaches. The book has an exhaustive glossary capturing all aspects related to plant breeding.

      • Humanities & Social Sciences
        May 2021

        Reproductive Politics and the Makings of Modern India

        by Mytheli Sreenivas

        In modern India, reforming individual reproduction, through changing marriage practices or the introduction of birth control, became a means to shape the life of the population as a whole. Mytheli Sreenivas traces moments when social actors questioned the wide-ranging, complex, and sometimes contradictory politics of reproduction, asking how practices associated with biological reproduction, and the social meanings attached to these practices, became the target of public debate and contestation. She reveals the intimate imbrication of population concerns with reproductive politics and the economy, and suggests that the ideologies and institutions that encouraged the government to intervene in the reproductive lives of its subjects were not mid-twentieth-century inventions, but arose from concerns that first took shape in colonial India. Exploring the wide implications of these policies and programs, Sreenivas challenges some of the fundamental assumptions that underpin reproductive politics today, in India and transnationally.

      • Agriculture & farming
        January 2014

        Commercial Flowers

        by Anil Kumar Singh

        Floriculture is one of the fastest-growing sectors of commercial agriculture world-wide with many highly profitable crops. Cultivation of flowers more pragmatic endeavor than other crops. Every day novel variety, new colour in any ornamental flower crop not only fascinates us but also gives a thrust to know more about their breeding technologies. Creation of diversity of new and domesticated flower crops by public and private sector flower breeders brings a fascination towards its breeding technology. The students while dealing with the breeding and biotechnology of flowers then they must required a base knowledge. Therefore emphasis has been given to present the book in its easiest form so that anyone can understand it without losing interest from it. It has been designed to cover all the aspects of breeding, the basic objectives, different breeding methods, methodology for improvement of specific crops, stress resistance, quality improvement, mutagenesis, genetic engineering and biotechnology.

      • Agriculture & farming
        June 2020

        Medicinal and Aromatic Plants

        Utilization and Conservation Techniques

        by Gopal Shukla ,Bidhan Roy, Vineeta & Sumit Chakravarty

        Medicinal and aromatic plants (MAPs) are invaluable natural resources of use to human race, without which the survival of human/ animal race is incredible. There is an enormous diversity of plants which are put into medicinal, beauty care and culinary purposes. Cultivation of commercially important medicinal plants is in high demand as the global community is growing towards a green and herbal oriented approach. India as a country has thousands of years old traditional medicinal systems which rely solely on medicinal plants. There is a gradual loss of medicinal plants with the increasing demand of plant derived drugs. Majority of medicinal plants are still collected from the wild. This doesnt meet the demand and thereby pave ways to adulterants. The over extraction and ignorant activities cause biodiversity loss. Farm production of MAPs in these days is extremely vulnerable to underlying climate risk. Sustainable management of these resources requires urgent attention for environmental stability and improvement of livelihood. New income generating opportunities are opening up for rural populations and in particular for small-scale farmers as well as marginal farmers through MAPs cultivation. New generation are not well aware of the various uses of many plants to which it was put before. Thus there is an urgent need to spread the knowledge and conserve the wild populations of medicinal plant diversity in various forest areas of India. Considering the importance of the MAPs, an attempt was taken in this edited book to understand and highlight the role of MAPs in livelihood improvement and income generation through cultivation, conservation and utilisation. Most of the chapters in this book dealt with individual medicinal plants in detail. Two chapters have also been included on pests and diseases management of MAPs. Nowadays, IPR issues are more important. One chapter has been included on IPR issues on medicinal plants. A chapter also devoted on value addition of the medicinal plant products.

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