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The Villager
How Africans Consume Brands
by Feyi Olubodun
When Feyi Olubodun, CEO of Insight Publicis Nigeria, one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace, he began to ask himself questions. Why did brands, both global and local, so often fail to connect with the African consumer? What was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.
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Technology, Engineering & AgricultureMay 2016Contemporary Issues in Economics Development, Africa
by Victor, Abimbola Adeyeye
The book has been compiled bearing in mind a variety of needs from business peoples that practice small scale business and the language and style of the book is consciously made simple so as to effectively cater for the multiplicity of interest groups highlighted. I must add here that the bulk of materials in this book had come in the main from a compilation of field surveys and Focus Group discussions, Interviews, questionnaire and literature reviews on the subject matters. The field of economics is wide and characterized by tortuous terrain. Although there are several texts and publications in economics, books which focus on the adaptation of economics principles to the entrepreneurship system are not very common. Traders, government, students of economics and business management therefore face the trauma of adapting principles of entrepneurship to economic systems. These gap which this present book along with its precursors attempt to bridge. In order to fulfill this objective, the structure of the book is design to present an expose of entrepreneurship principles and small scale business.
