Description
When Feyi Olubodun, CEO of Insight Publicis Nigeria, one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace, he began to ask himself questions. Why did brands, both global and local, so often fail to connect with the African consumer? What was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.
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Author Biography
Feyi Olubodun is considered as an emerging authority on the African Consumer, having given talks on International platforms such as the ESCP Europe Business School. He is an inspiring speaker, presenter and facilitator of several training sessions with AAAN and MBA students of Lagos Business School. He is a Global Executive MBA, class of 2015 graduate of the Duke University Fuqua School of Business. Feyi is currently the Founder and Managing Partner at Open Squares, a marketing strategy consulting firm to guide companies entering the African market. Open Square was birthed with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigate businesses successfully there.”
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View all titlesBibliographic Information
- Publisher/Imprint Ouida Books / Cognix
- Orginal LanguageEnglish
- ISBN/Identifier 9789789688951
- Publication Country or regionNigeria
- FormatPaperback
- Primary Price 9 USD
- Pages143
- ReadershipGeneral
- Publish StatusPublished
- Original Language AuthorsEnglish
- EditionFirst Edition
- Copyright Year2018
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