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      • Martini Maria Cristina | MMC Edizioni

        MMC EDIZIONI is a publishing house based in Rome.Born in 2001 as a generalist, along the time it has specialized almost exclusively in non-fiction, dedicated in particular (but not only) to the city of Rome.The main series, called "A walk with history" offers an alternative vision of the city through the historical reconnaissance and analysis of some of its urban furnishings that are not taken into consideration such as small fountains, clocks, inscriptions, sacred shrines, plaques. This series stands out for a particular graphic style and for the abundance of photographs, specially made for these books.Other series on Rome are instead dedicated to in-depth studies on specific historical and customs themes, or on the mysterious aspects of the city that also reveal its dark side.In the MMC catalogue are other non-fiction books on topics such as Music, Interculture, Anthropology and a series of stories for children encouraging solidarity, non-violence and respect for the environment

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      • Marshall Cavendish

        Topical, authentic and high quality books under the Marshall Cavendish Editions imprint provide general interest content that informs, entertains and engages readers.

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      • Trusted Partner
        Political marketing and British political parties (2nd Edition)
        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

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      • Trusted Partner
        Political marketing
        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

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      • Trusted Partner
        The political marketing revolution
        Humanities & Social Sciences
        June 2004

        The political marketing revolution

        Transforming the government of the UK

        by Jennifer Lees-Marshment

        This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

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      • Trusted Partner
        The marketing of political parties
        Humanities & Social Sciences
        November 2006

        The marketing of political parties

        by Edited by Darren Lilleker, Nigel Jackson and Richard Scullion

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      • Trusted Partner
        Darren Shans Dämonicon 4
        October 2007

        Darren Shans Dämonicon 4

        Blutige Nächte

        by Shan, Darren / Übersetzt von Reinhardus, Sabine

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      • Trusted Partner
        Darren Shans Dämonicon 3
        August 2007

        Darren Shans Dämonicon 3

        Dämonenspiel

        by Shan, Darren / Übersetzt von Reinhardus, Sabine

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      • Trusted Partner
        Livestock Handling and Transport
        Animal behaviour
        June 2014

        Livestock Handling and Transport

        by Edited by Temple Grandin

        Edited by world-renowned animal scientist Dr. Temple Grandin, this practical book integrates scientific research and industry literature on cattle, pigs, poultry, sheep, goats, deer, and horses, in both the developed and developing world, to provide a practical guide to humane handling and minimizing animal stress. Reviewing the latest research on transport systems, restraint methods and facilities for farms and slaughterhouses, this fully updated fourth edition of Livestock Handling and Transport includes new coverage of animal handling in South America, and reviews extensive new research on pig transportation in North America.

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      • Trusted Partner
        The marketing of political parties
        Humanities & Social Sciences
        November 2006

        The marketing of political parties

        by Darren Lilleker, Nigel Jackson, Richard Scullion

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      • Trusted Partner
        Pesticide Manual, 15th edition
        Pharmaceutical industries
        November 2009

        Pesticide Manual, 15th edition

        A World Compendium

        by Edited by Clive D S Tomlin

        The fifteenth edition of The Pesticide Manual provides the most comprehensive information on active ingredients for the control of crop pests in the world. Completely revised and updated, with information supplied by manufacturing companies worldwide, the latest edition contains 30 new entries including more than 20 new synthetic molecules. It also features 1,436 profiles and lists over 2,600 products.

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      • Trusted Partner
        Organic Phosphorus in the Environment
        Limnology (freshwater)
        December 2004

        Organic Phosphorus in the Environment

        by Edited by Benjamin L Turner, Emmanuel Frossard, Darren S Baldwin

        Organic phosphorus is involved in almost every biological process. Organic forms of phosphorus often dominate in soils and aquatic systems and many organisms possess complex mechanisms enabling them to access phosphorus from organic compounds. However organic phosphorus remains the most poorly understood aspect of the global phosphorus cycle. This book brings together the latest research and opinion on the biogeochemistry of organic phosphorus from a wide range of disciplines and focuses specifically on the characterisation and transformations of organic phosphorus in terrestrial and aquatic systems. It examines analytical procedures for the chemical characterization of organic phosphorus in environmental samples, processes regulating organic phosphorus in the environment, and integration of the process at the ecosystem level. Ecological, chemical, microbiological and analytical aspects are explored. Written by a team of leading experts, the book will provide an invaluable reference for all those interested in organic phosphorus.

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      • Trusted Partner
        Manual of Biocontrol Agents, 4th edition
        Pharmaceutical industries
        November 2009

        Manual of Biocontrol Agents, 4th edition

        A World Compendium

        by Edited by Leonard G Copping

        Completely revised and updated, this edition of The Manual of Biocontrol Agents contains 452 detailed entries of biocontrol agents used in the production of 2,000 commercial products. It includes: 149 micro-organisms 89 natural products 140 macro-organisms 74 semiochemicals Although different in style, this publication is complementary to The Pesticide Manual now in its 15th edition and where appropriate entries are cross referenced. All those involved in the practice, administration, regulation of or educational fields in organic or conventional crop protection and environmental safety will find this a definitive source of global biocontrol information.

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      • Trusted Partner
        The Flower of Evil: Illustration Art of Aubrey Beardsley
        The Arts
        January 2018

        The Flower of Evil: Illustration Art of Aubrey Beardsley

        by by Aubrey Beardsley Edited by Wei Junlin

        This title collects illustrations, posters, and design works of Aubrey Beardsley, the characteristic illustrator in the 19th century. It is the most complete collection of his works in China, edited by Mr. Wei Junlin, painter and researcher of Beardsley.

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      • Trusted Partner
        Tropical Fruit Pests and Pollinators
        Insecticide & herbicide technology
        July 2002

        Tropical Fruit Pests and Pollinators

        Biology, Economic Importance, Natural Enemies and Control

        by Edited by Jorge E Peña, Jennifer Sharp, Manes Wysoki

        Insect and other pests cause major economic damage on fruit crops in the tropics. However, some insects are beneficial and have a role in pollinating flowers, thus enabling fruit set. This book reviews these injurious and beneficial organisims and how they might be controlled to enhance fruit production and quality.

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      • Trusted Partner
        Riddles at work in the early medieval tradition
        Literature & Literary Studies
        April 2024

        Riddles at work in the early medieval tradition

        Words, ideas, interactions

        by Megan Cavell, Jennifer Neville

        Capitalising on developments in the field over the past decade, Riddles at work provides an up-to-date microcosm of research on the early medieval riddle tradition. The book presents a wide range of traditional and experimental methodologies. The contributors treat the riddles both as individual poems and as parts of a tradition, but, most importantly, they address Latin and Old English riddles side-by-side, bringing together texts that originally developed in conversation with each other but have often been separated by scholarship. Together, the chapters reveal that there is no single, right way to read these texts but rather a multitude of productive paths. This book will appeal to students and scholars of early medieval studies. It contains new as well as established voices, including Jonathan Wilcox, Mercedes Salvador-Bello and Jennifer Neville.

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      • Trusted Partner
        Food and Financial Crises in Sub-Saharan Africa
        Financial crises & disasters
        December 2011

        Food and Financial Crises in Sub-Saharan Africa

        Origins, Impacts and Policy Implications

        by Edited by David R Lee, Muna B Ndulo.

        Dramatic increases in food prices, as witnessed on a global scale in recent years, threaten the food security of hundreds of millions of the rural poor in Sub-Saharan Africa alone. This book focuses on recent food and financial crises as they have affected Africa, illustrating the problems using country case studies, that cover their origins, effects on agriculture and rural poverty, their underlying factors and making recommendations as to how such crises could best be addressed in the future.

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      • Trusted Partner
        Mammalian Genomics
        Animal breeding
        December 2004

        Mammalian Genomics

        by Edited by Anatoly Ruvinsky, Jennifer A Marshall Graves

        Genomics has experienced a dramatic development during the last 15-20 years. Data from mammalian genomes such as the human, mouse and rat have already been published, while others such as the dog, cattle and chimpanzee will soon follow. This book summarizes the current knowledge of mammalian genomics and offers a comparative analysis of genomes known today. This analysis includes farm, companion and lab animals. Topics covered include structural and functional aspects of the mammalian genome, mechanisms of genomic changes at the molecular level, evolution of DNA sequences, comparative chromosome mapping and painting, genome databases, gene prediction and the use of genomic information to understand inherited diseases. Contributors include leading researchers from Europe, USA, Australia and Japan.

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      • Trusted Partner
        Intellectual Property Rights in Agricultural Biotechnology, 2nd Edition
        Biotechnology
        December 2003

        Intellectual Property Rights in Agricultural Biotechnology, 2nd Edition

        by Edited by Frederic H Erbisch, Karim M Maredia

        During the past twenty-five years, biotechnology has revolutionized agricultural research. The enormous potential, together with a landmark decision by the US Supreme Court to allow the patenting of genetically-engineered organisms has encouraged private sector companies to invest in agricultural biotechnology research programmes. This has contributed to a rapid growth in interest in intellectual property rights as applied to this subject.The first edition of this book was published in 1998. Now fully revised and updated it presents definitive information on intellectual property law in a simplified form (with a minimum of legal jargon). New chapters have been added which cover plant variety protection and farmers rights, and additional case studies.

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      • Trusted Partner
        Videogame, player, text
        Humanities & Social Sciences
        November 2007

        Videogame, player, text

        by Edited by Barry Atkins and Tanya Krzywinska

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