Mercis Publishing bv is the publisher and world-wide rights holder for Dick Bruna’s books, including Miffy. Mercis Publishing has published the Dutch version of the Dick Bruna books since 1995 and coordinates the publication of all Dick Bruna books in other countries. Dick Bruna’s books have been translated into more than 50 languages. The list includes picture books, board books, bath books, novelty books and colouring & activity titles.
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The Awakening of the Stars, a novel in the mystical fiction category & Aerial Roots a drama and comedy about the author grandmother.
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Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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