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      • Learnetic S.A.

        Learnetic is an innovative educational digital publisher, content developer and eLearning technology provider. We are a technology-based company with over 20 years of experience operating in international educational publishing business. We offer a complete suite of advanced software applications supporting all stages of ePublishing, providing our partners with  professional Authoring Tools, eLearning Platforms and ready-made interactive learning content.

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      • La Pollera Ediciones

        La Pollera's catalog includes narrative, essay, and chronicle of contemporary and classic authors.

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        Humanities & Social Sciences
        August 2008

        Democratising Conservative leadership selection

        From grey suits to grass roots

        by Andrew Denham, Kieron O'Hara

        Democratising Conservative leadership selection traces the effects of democracy on the British Conservative Party, specifically looking at how changes in the ways the Conservatives elect their leaders have altered their mandate to lead. The book includes analysis of the original undemocratic 'system' whereby a leader 'emerged' from a shadowy process of consultation, and of the six elections between 1965 and 1997 where the parliamentary Conservative Party alone chose the Party leader. This historical perspective is followed by in-depth analysis of the three contests since 2001 that have taken place under the 'Hague rules', according to which ordinary Party members have the final say. This is the most comprehensive account yet published of the operation of those rules on the Conservative Party and the legitimacy of its leadership, and of the 2005 election of David Cameron. This book will be essential reading for students, academic specialists and anyone interested in the recent history and contemporary practice of British Conservatism. ;

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        Humanities & Social Sciences
        February 2018

        How to save politics in a post-truth era

        by Ilan Zvi Baron

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        Political parties
        May 2005

        Political marketing

        A comparative perspective

        by Edited by Darren Lilleker and Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing.

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        Humanities & Social Sciences
        May 2005

        Political marketing

        A comparative perspective

        by Darren Lilleker, Jennifer Lees-Marshment

        Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. ;

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        Humanities & Social Sciences
        September 2021

        Populism in Europe

        Lessons from Umberto Bossi's Northern League

        by Davide Vampa, Daniele Albertazzi

        Populism in Europe offers a detailed and systematic analysis of the ideology, electoral and governmental performances, organisational model, type of leadership and member activism of the Northern League under its founder, Umberto Bossi (1991-2012). Based on a wealth of original research, the book identifies the Northern League's consistent and coherent ideology, its strong leadership and its ability to create communities of loyal partisan activists as key ingredients of its success. Through their in-depth analysis, Albertazzi and Vampa show that the League has much to teach us about how populists can achieve durability and rootedness and how parties of all kinds can still benefit from a committed and dedicated membership today.

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        Humanities & Social Sciences
        April 2022

        In defence of councillors

        by Colin Copus

        In defence of councillors is an unashamed defence of local representative democracy and of those elected to serve as councillors from the often ill-informed, ill-judged and inaccurate criticism made by the media, government and public, of councillors' personal, political and professional roles. By using qualitative research from a number of related projects, the book examines the roles, functions and responsibilities of councillors and the expectations placed upon them by citizens, communities and government. It also examines the impact council membership has on other facets of the councillor's life. The book examines how councillors develop strategies to overcome the constraints and restrictions on their office so as to be able to govern their communities, balance their political and public life and democratise and hold to account a vast array of unelected bodies that spend public money and develop public policy without the electoral mandate and legitimacy held by our councillors.

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        Biology, life sciences
        July 2008

        Guide to Cultivated Plants

        by Edited by A T G Elzebroek, K Wind

        Representing almost 80 years of combined experience, Guide to Cultivated Plants includes concise textual descriptions and attractive full colour illustrations of over 300 crop species. These comprise 11 commodity groups ranging from vegetables, both horticulture and forages species, and arable crops to the major fruits and plantation crops. All major cultivated plants from temperate, Mediterranean and tropical climates are covered and the morphology, botany, ecology, agronomy and use of cultivated crops is fully discussed.

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        Humanities & Social Sciences
        April 2023

        Political ethics in illiberal regimes

        by Zoltán Gábor Szucs

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        Humanities & Social Sciences
        June 2021

        Understanding Political Islam

        by François Burgat

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        Humanities & Social Sciences
        October 2023

        The illusion of the Burgundian state

        by Élodie Lecuppre-Desjardin, Christopher Fletcher

        On 25 January 1474, Charles the Bold, duke of Burgundy, appeared before his subjects in Dijon. Robed in silk, gold and precious jewels and wearing a headpiece that gave the illusion of a crown, he made a speech in which he cryptically expressed his desire to become a king. Three years later, Charles was killed at the battle of Nancy, an event that plunged the Great Principality of Burgundy into chaos. This book, innovative and essential, not only explores Burgundian history and historiography but offers a complete synthesis about the nature of politics in this region, considered both from the north and the south. Focusing on political ideologies, a number of important issues are raised relating to the medieval state, the signification of the nation under the 'Ancien Regime', the role of warfare in the creation of political power and the impact of political loyalties in the exercise of government. In doing so, the book challenges a number of existing ideas about the Burgundian state.

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        The Politics of Insanity

        by Hugo N. Gerstl

        America's friends and our enemies alike are scratching their collective heads and thinking, "If you turned the world on its side all of the loose nuts would end up in the United States." The Theater of the Absurd has come to life on every television set, smart phone, and social media outlet around the world. A megawealthy upraised carnival barker, who has systematically alienated every segment of society in the United States, stands poised to become the next president! Candidates deny the signs of global climate change—never mind, God will protect us, and since he's a Christian God, he will help us get rid of the Muslims in the process! Can anyone imagine two serious candidates for the highest office in the United States arguing over the size of their genitals? ("You know what they say about men with small hands...").  Welcome to The Politics of Insanity, a serious look at the newest form of the bizarre "reality TV." Where thoughtful, serious contenders eke out 2% of the vote at best. Where it's acceptable to say, "Would you want to have a president with a face like that?" Where a semi-nude photo of a candidate's gorgeous wife is splashed across a TV ad? But believe it or not, Ecclesiastes 1:9 is accurate: "There is nothing new under the sun." Political insanity did not start in the United States, and even in America we've been down this road before. Hugo N. Gerstl, author of The Politics of Hate (2012), slices into the "American Pie" of 2016 politics with a clear-eyed analytical scalpel, and, despite what appears to be an impenetrable tragicomic maze of craziness, he optimistically concludes, in the words of a former president whose wife is the frontrunner in the race for the White House, "There is nothing wrong with America that cannot be cured with what is right with America." An English-language eBook edition was published in fall 2016 by Samuel Wachtman's Sons, Inc., CA. 250 Pages, 15X22.5 cm

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        Humanities & Social Sciences
        July 2020

        The four dimensions of power

        by Mark Haugaard, Mark Haugaard

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        Political parties
        August 2008

        Political marketing and British political parties (2nd Edition)

        by Jennifer Lees-Marshment

        The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

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        May 2023

        The Politics of Religious Tourism

        by Dino Bozonelos, Polyxeni Moira

        Addressing a dearth of literature in this area, this book provides a comprehensive overview and framework of study of the politics of religious tourism. Existing work shows awareness that politics is present but the approach has been one of benign neglect, and/or a priori assumptions about the role of politics in the management of sacred sites. Previous literature is fragmented into various perspectives and approaches that best serve different disciplinary interests. By understanding the politics of religious tourism through the various perspectives and approaches from the discipline of political science The Politics of Religious Tourism; · Focuses on how power is exercised regarding religious tourism. · Looks at the governing institutions of religious tourism including the role of relevant governmental bodies such as ministries of tourism or national tourism boards, ministries of religion and/or culture. · Covers the role and influence of religious governing institutions, such as state-supported church/mosque officials, and universities. It will be of valuable interest to researchers and students of religious tourism, pilgrimage, as well as related subjects such as political science, economics, sociology, tourism and religious studies.

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