The Art of Becoming Famous
Geniuses fo Self-Marketing from Albert Einstein to Kim Kardashian
by Rainer Zitelmann
In an age when self-marketing plays an increasingly important role, this book examines the methods used by prominent figures from the most diverse areas of life - including science, sport and business - to establish themselves as distinctive brands and attract worldwide attention. The characters couldn’t be more different, from Albert Einstein, born in 1879, to Kim Kardashian, born 101 years later, but they were all masters in the art of self-marketing. For this book, the author has analyzed more than 20,000 pages of biographies and scholarly articles about: Albert Einstein, Karl Lagerfeld, Andy Warhol Muhammad Ali Stephen Hawking Donald Trump Arnold Schwarzenegger Steve Jobs Oprah Winfrey Princess Diana Madonna