Social Media Workbook
by Miriam Schlaich
The »Social Media Workbook« is a lovingly designed, interactive workbook that guides you on your way to an authentic and successful social media strategy, whether you are self-employed, a small business owner or want to raise awareness of a project or organisation. The young social media manager Miriam Schlaich explains in short texts what you need to know about the relevant social media topics and issues. In 37 exercises, you will find out what your business or concern is all about, where and how you can best get in touch with your target group, how to develop attractive content, how to measure your success meaningfully and - in the long run - how to keep it up. All insights and results are recorded directly in the book. The workbook is not a detailed technical manual, but provides a basic understanding, asks inspiring questions and inspires.