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      • Social Media Workbook
        Computing & IT

        Social Media Workbook

        by Miriam Schlaich

        The »Social Media Workbook« is a lovingly designed, interactive workbook that guides you on your way to an authentic and successful social media strategy, whether you are self-employed, a small business owner or want to raise awareness of a project or organisation.   The young social media manager Miriam Schlaich explains in short texts what you need to know about the relevant social media topics and issues. In 37 exercises, you will find out what your business or concern is all about, where and how you can best get in touch with your target group, how to develop attractive content, how to measure your success meaningfully and - in the long run - how to keep it up.    All insights and results are recorded directly in the book. The workbook is not a detailed technical manual, but provides a basic understanding, asks inspiring questions and inspires.

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      • Collaborative UX Design
        Computing & IT

        Collaborative UX Design

        by Toni Steimle, Dieter Wallach

        Software is increasingly designed in cross-functional teams. The individual members of a team working together over time contribute expertise from different areas to joint product design workshops. In the workshops, current project constellations are clarified, progress, barriers and risks of the project phases are identified, (interim) results are developed and next project steps are planned.   The authors provide the reader with a compact and easy-to-understand basic knowledge of collaborative methods of UX design. They describe the selection and use of cross-disciplinary UX methods and illustrate their interlocking in a process model based on workshops. The collaborative approach presented is rooted in human-centered development models, design thinking, and lean UX, and emphasizes an agile, hypothesis-based approach.   The technical presentation is illustrated by a real-world project throughout in which the reader meets Tim, an experienced UX designer. Tim leads a project team faced with the challenge of optimizing a performance tracking software module. In the project work, the team goes through a problem-solving process that is mapped in the process model to seven UX workshops with related content: scoping, synthesis, ideation, concept, prototyping, validation, and finally MVP planning.   On a website accompanying the book, the reader will find templates for applying the methods addressed in the book, a glossary, and an interview with Tim, the project manager of the case study. In the continuously updated interview, Tim comments on current developments in the UX environment. Furthermore, a set of slides on the workshops in the book is available for use in courses.

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      • Every Team Is Different
        Computing & IT

        Every Team Is Different

        by Holger Koschek, Markus Trbojevic

        Team development is a continuous, complex process. In addition to empathy for the situation and the current needs of the team, it requires a coordinated, step-by-step approach and constant reflection from the team coach. The role of the team coach is hidden behind many names: Team Leader, Project Leader, People Lead, Scrum Master, Agile Coach or Team Member.   "Every Team is Different" serves as a guide for sustainable team development and consists of three parts that build on each other: After clarifying the concept of a team and the basic attitudes and roles of a team coach, team personas illustrate typical behaviour in teams. They support the team coach in assessing the situation in their team and determining the next development step by naming the associated possible fields of action.   The topics in detail: - Dealing with disruptions - Determining the next development step - Determining fields of action - Planning and implementing measures - Reflecting on effectiveness and own attitude - Developing as a team coach - Finding the right tools   The book provides team coaches with valuable suggestions for their daily work and helps them to continuously develop both the team and themselves, while taking good care of themselves.

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      • Agile Games And Simulations
        Computing & IT
        November 2022

        Agile Games And Simulations

        Field-tested games for Agile Coaches and Scrum Masters. Including many games for online workshops

        by Marc Bleß, Dennis Wagner

        Games and simulations are important tools for agile coaches and scrum masters and belong in the toolbox of agile facilitators. This book describes a selection of agile games that have proven particularly useful in practice. The games illustrate agile principles and practices.   Marc Bleß and Dennis Wagner - both of whom have worked as agile coaches for many years - first explain what needs to be considered when facilitating agile games and when which game can be used. Games are then presented that serve to teach agile principles, simulate agile practices, or facilitate communication. In addition, the book describes games for opening, loosening up and closing agile workshops as well as some energizers for in between.   This expansion of the paperback »Agile Games – In A Nutshell« contains a number of new games and the new chapter »Technical Skills« with games for teaching agile development practices. In addition, the authors show which games can also be played online and what should be considered when doing so in principle.

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      • Social Media Marketing - The Practical Handbook for Facebook, Instagram, TikTok & Co.
        Computing & IT

        Social Media Marketing - The Practical Handbook for Facebook, Instagram, TikTok & Co.

        With a comprehensive legal guide by Dr. Thomas Schwenke

        by Corina Pahrmann, Katja Kupka

        From influencer and content marketing to strategy and success measurement to platforms such as TikTok, LinkedIn or Instagram: This comprehensive standard work provides you with valuable basic knowledge and inspires with best practices and a wealth of instructive practical tips and examples for all industries and company sizes.   As a tried-and-tested practical book, it helps freelancers and marketing managers in companies and organizations to develop an individual social media strategy - with SMART goals and for defined target groups. In addition, it shows methods and indicators for measuring success and guides through all the essential channels and tools. Interviews with marketing professionals and a detailed chapter on legal aspects by attorney Thomas Schwenke complete the book. After reading, you will have internalized the special social media mindset and will build successful long-term relationships with your target groups.   Understand the basics                                                                                    How social media and its algorithms work, why interaction is so crucial, and how to lose your fear of shitstorms   Your strategy for long-term success                                                                          How to choose the right channels, develop your social media roadmap and implement it in your company - including tips on training and development   Check your success                                                                                         Which methods and tools support you with monitoring and analytics   Convince with content (marketing)                                                                     How to create useful content, position yourself as an expert, and launch a blog or podcast   Increase your reach with images and videos, stories and livestream Tips and practical examples on influencer marketing, Instagram, YouTube, TikTok and other platforms for (moving) images   Stay in the conversation                                                                                           How to create presences in the networks that matter to you and build a strong community   Focus on employer branding and social recruiting                                           How to build a strong employer brand and how your presence on LinkedIn and XING can help you do so   Stay on top of your game: social media marketing in the future                                      How messenger services, gamification, digital voice assistants, chatbots with AI, and VR/AR are changing marketing   Legal tips from the expert Dr. jur. Thomas Schwenke                                               On the safe side: legal basics for your social media marketing   The must-have for your successful social media practice in B2B and B2C environments.

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      • Test Automation Fundamentals
        Computing & IT

        Test Automation Fundamentals

        A Study Guide for the Certified Test Automation Engineer Exam – Advanced Level Specialist – ISTQB® Compliant

        by Manfred Baumgartner, Thomas Steirer, Marc-Florian Wendland et al.

        Test automation is an essential tool in today’s software development environments. It increases testing efficiency and makes test procedures reliably repeatable.   This book provides a complete overview of how to design test automation processes and integrate them into your organization or existing projects. It describes functional and technical strategies and goes into detail on the relevant concepts and best practices. The book’s main focus is on functional system testing.   Topics covered: - An introduction to test automation - Objectives and success factors - Preparing for test automation - Introduction to generic test automation architectures - Design and development of a test automation solution - Risks and contingencies during deployment  - Metrics and reporting - Transitioning manual testing to an automated environment - Verifying a test automation solution - Continuous improvement   The appendix contains an overview of software quality characteristics according to the ISO 25010 standard, and lists potential test automation applications within this context. It also provides an introduction to load and performance testing, and a sample catalog of criteria for selecting test automation tools.   This book is fully compliant with the ISTQB® syllabus and, with its many explanatory examples, is equally suitable for preparation for certification, as a concise reference book for anyone who wants to acquire this essential skill, or for university-level study.

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