In the context of an aging society and future lack of skilled employees, with an increasingly competitive market emerging simultaneously, the importance of staff retention cannot be denied. Companies are called to identify and secure existing human resources and potential in order to remain competitive. This book shows which effects changing social premises have on the future resource of skilled workers; how staff retention works from a psychological perspective; and why the work/life/balance strategy offers a viable solution for securing “high potentials” and thwarting the shortage of skilled employees. Regarding changing social premises, the book will explore demographic change, value change and globalization as causes. Selected factors for staff retention, such as commitment, employee satisfaction and variety seeking, will be studied in order to allow an insight into the mechanisms of staff retention. The findings will then be applied to the work/life/balance strategy and its instruments in order to clarify the potential effect. Furthermore, a survey among employers and employees will determine the general knowledge of the concept’s existence, as well as its importance in popular opinion. In a final survey, the acceptance of the strategy as well as its application in German companies will be analyzed, including the evaluation of specific measures such as flexible hours or company daycares.