Description
If You’re Invisible, You Might as Well Not Exist
We are living in a visibility economy: products and services that aren’t visible go unnoticed by potential customers. But whereas visibility was once a costly commodity that came at the price of big-budget advertising campaigns on TV and in print media, high-value visibility can now be reliably obtained on a shoestring. This book shows readers the six steps they have to take to create smart visibility for the business in order to reach key customers and increase sales significantly. And anyone who has internalized the three dimensions of value-oriented visibility—relevance, authority, and storytelling—will have no need to resort to loud and attention-grabbing campaigns in the future.
- • Smart visibility on a tight budget
- • Sustainable strategies for reaching large digital audiences
- • The book on online marketing by two experienced experts
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Rights Information
World Rights
Rights sold to Korea
Marketing Information
Guidebook for all those who are involved in marketing and communication.
Author Biography
Prof. Dr. Oliver Pott is a Spiegel bestselling author and internet founder: no fewer than three of his start-ups went on to become multi-million-euro businesses. He sold Blitzbox, one of Germany’s first software download platforms, to a major French corporation for several million Euros—and went on to become, at the age of 36, a professor for entrepreneurship. Together with Frank Thelen, he was named a “Top 30 Founder” by Founders Magazin. Jan Bargfrede has worked with Oliver Pott for many years as chief digitalization strategist. His 35-strong team has already been awarded the “Creative Spaces” prize for digital projects by the ministry of culture of the German state of North-Rhine-Westphalia.
Campus Verlag GmbH
Founded in 1975 Campus Verlag is one of the most successful, independent German publishers of business books, general non-fiction and academic titles. Campus’ non-fiction titles contribute to the debate on economy, current affairs, history and society. Campus is e.g. the home of authors like Malcolm Gladwell, Michael Lewis, Ian Morris, Jeremy Rifkin, and Paul Krugman. The general list is completed by self-help books for personal development. Here, Campus built a number of German authors who became international bestsellers, e.g. Tiki Küstenmacher with “Simplify your life”, Lothar J. Seiwert or Marco von Münchhausen. Its business titles cover two areas: On one hand general titles on management, strategy, sales & marketing, human resources, on the other hand practical books for professional and career development. Among its most eminent authors you find the winner of the Nobel price for economy Robert J. Shiller, Stephen R. Covey, Peter Drucker and two of Germany’s best-known management authors: Reinhard K. Sprenger and Fredmund Malik. The academic list mostly focuses on sociology and history presenting the latest research findings and providing critical analysis. At Campus Verlag, our publishing program is as diverse as society itself. Our books receive great public attention due to its diverse program which is committed to furthering social change and thinking outside the box.
View all titlesBibliographic Information
- Publisher Campus
- Publication Date August 2022
- Orginal LanguageGerman
- ISBN/Identifier 9783593516172
- Pages288
- Publish StatusPublished
- Original Language TitleSichtbar!
- Copyright Year2022
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