Business, Economics & Law

This I Know

Marketing Lessons From "Under The Influence"

by Terry O'Reilly

Description

During his many years in business, O'Reilly was asked repeatedly, "If I can't afford a big-league advertising firm, how does my small business get noticed?" This is his fun-filled crash course in marketing, strategy and execution. The basic questions: "Do you know what business you are really in?" "What's your elevator pitch?" "Would you recognize a great opportunity?" This I Know is filled with insight, story telling and quick wit. Since 2005, he has appeared on CBC Radio as the host of O'Reilly on Advertising, The Age of Persuasion, and Under the Influence which is also carried in the US. You can find him and hsi podcasts on the web.

Listen To CBC Radio One Shows - With Host Terry O'Reilly www.cbc.ca/under-the/influence

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Rights Information

Canada: Knopf 2017


US Chicago Review Press 2018


China: Booky 2018

Reviews


“This I Know opens with 14 sturdy, anecdote-infused chapters covering the basics of marketing – from strategy to storytelling to nudging – in an engaging, memorable way...the book will keep you happy and engaged.” The Globe and Mail

Author Biography

 


Terry O’Reilly has won hundreds of advertising awards as a copywriter and commercial director, and is the co-founder of Pirate Radio & Television. Under the Influence is broadcast on CBC Radio and WBEZ Chicago. His audience abroad includes listeners in Britain, Germany, France, Ireland, Sweden, Australia, Japan, China, Philippines and Mexico.


The New York Festival awarded the show the Grand Trophy as the Best Radio Program in 2011 and again in 2012. In 2011, iTunes named the show the Best New Podcast of the year, and in 2015 listed it as one of their top podcasts.

Copyright Information

Copyright (c) 2017 Terry O'Reilly

Beverley Slopen Literary Agency

Beverley Slopen Literary Agency

Beverley Slopen Literary Agency has a diverse, distinguished list ranging from major works of history to delightful comic fiction, from self-help to classic memoirs, from award-winning literary and commercial fiction to pop culture and true crime. Whatever the category, we strive for intelligent, accessible and entertaining writing. The Forgotten Daughter by Joanna Goodman from Harper US is a sizzling follow-up to her hugely successful novel The Home For Unwanted Girls. Terry Fallis, author of 8 comic novels, notably Albatross, the heart-winning tale of a championship golfer who hates golf (https://terryfallis.com ). New fiction features Ehab Elgammal’s poignant novel of leaving Egypt. In non-fiction: The Great State: China and World by Timothy Brook, author of the popular Vermeer’s Hat published in 17 territories. Our catalogue features biographies, historical fiction, mysteries, and a new book on supporting your immune system.

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Bibliographic Information

  • Publisher/Imprint PenguinRandomHouse Canada / Knopf
  • Orginal LanguageEnglish
  • ISBN/Identifier 9780345810366
  • Publication Country or regionCanada
  • FormatHardback
  • Pages283
  • ReadershipGeneral
  • Publish StatusPublished
  • Original Language Titleenglish
  • Original Language AuthorsEnglish
  • Editionfirst
  • Copyright Year2017

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