Description
Now fully revised, The Brain Always Wins is the practical guide to improving your life through better brain management. It is based on one simple fact: Our brain controls and determines everything we do! How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel - all are determined by our amazing brain. We have to take care of our brain because it takes cares of us - and the great news is that we can!
In this fully updated new edition, the authors have updated the examples to incude the latest scientific research and data, as well as including a full range of new practical PROCESS activities and recommendations.
In The Brain Always Wins, John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management process. So if you want to improve any - or all - aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how.
More Information
Rights Information
World rights, all languages
Marketing Information
The new edition launches a new series of international Brain Always Wins conferences and meetings across sport, business and performance management in the UK, USA and Europe
Endorsements
"As a music producer, I work in a very competitive field that heavily relies on creativity, optimal focus and emotions to create great work. I was pleasantly surprised to stumble upon a book that is very well crafted and focused on the brain, with tips to get optimal performance from the brain." --Deryk "Sleep Deez" Mitchell, songwriter, composer, producer
"Dr John Sullivan has been at the forefront in applying this new knowledge from neurosciences in a variety of domains, from elite sport to elite military, playing a vital role in improving performance and assisting those recovering from concussion. In this book, John and his co-author Chris Parker offer an engaging overview of what are useful practices to assess and optimize brain function. This is a most timely and relevant contribution to performance enhancement and well-being that should change many of our common practices." --Jocelyn Faubert, professor, Psychophysics and Neuroscience, University of Montreal
"If you want to optimize your performance--at anything!--whilst also maintaining your well being, read this book. It is both educational and inspirational. And it will help you to improve the quality of your life." Aidan Clarke, C.E.O., 2XU ("Two Times You"), Advanced Human Performance Technical Clothing
Reviews
"The information laid out in this book literally saved my life. Moreover, the added benefit is that I am now the strongest, the healthiest and the happiest I have ever been.
The Brain Always Wins is more than a book; it's an investment in your life and everything you care about. Believe me--it's a game changer!" --Jeff Nichols CSCS, Exercise Physiologist--Former Navy SEAL, Virginia High Performance LLC
Author Biography
John is a leading sports scientist and one of the top sports psychologists in the US. His specialities include human performance technology, central nervous system measurement/assessment, recovery training, talent identification, concussion assessment and rehabilitation, and mental health concerns. John has spent 15 years working with the NFL and has provided clinical sport psychology and sport science support to numerous Super Bowl teams and Champions. Alongside working with the NFL, John also works as a consultant to the US Special Forces, providing oversight on welfare, recovery, cognitive abilities and performance. John has also consulted internationally within British Premier League football and Premiership rugby, and has co-authored chapters of the National Collegiate Athletic Association (NCAA) Sports Medicine Manual.
Copyright Information
Copyright Urbane Publications and John Sullivan, 2016, 2021
Urbane Publications Limited
At Urbane Publications we love books. We love content. We know you do too. Join us and dive into some extraordinary words. Great books, talented authors, and innovative publishing all in one gorgeous package!Are you always searching for that next great book, the joy of discovering a new author, a new plot, thrilling new worlds and characters, or simply enjoying the printed and digital page?We are. So much so that we decided to start sharing our love of words with you. Urbane Publications is a new and exciting independent publisher dedicated to developing and producing the books you want to read – hip, contemporary, groundbreaking fiction and non-fiction designed to entertain, excite, and engage.Our team has been involved in the publishing industry for over 20 years, as booksellers, publishers and even authors. It seemed a natural step to bring all that experience to bear in an exciting new venture to introduce you to the best new creative ventures and valuable content out there.Words always have the power and potential to excite, involve, inspire – and we live them at Urbane Publications. This is a journey of discovery, finding new voices, defining new genres, and most importantly creating the words you want read.
View all titlesBibliographic Information
- Publisher/Imprint Urbane Publications / Urbane Reference
- Publication Date March 2021
- Orginal LanguageEnglish
- ISBN/Identifier 9781912666737 / 1912666731
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 12.99 GBP
- Pages300
- ReadershipGeneral
- Publish StatusUnpublished
- Original Language TitleEnglish
- Original Language AuthorsEnglish
- Edition2
- Copyright Year2021
- Page size198x129 (198x129) mm
- Illustration50 line illustrations
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