The Art of Expressing in Words
by Satoshi Umeda
Description
A top copywriter teaches you how to strengthen your words and thoughts that can be used in any situation!
This book is a must-have for anyone who wants to improve their writing skills.
How do you put your thoughts into words and communicate them?
What are the secrets to expressing yourself in a way that moves people's hearts?
In this book, you will learn the secrets of how to express yourself in words that move people's hearts. The author, a copywriter who is attracting a lot of attention nowadays discloses his unique techniques in an easy-to-understand manner, and explains the laws of words that move people's hearts. People are moved when they discover their own thoughts and feelings in the words, and there is no need for elaborate expressions! The author breaks down his own advertising copy, as well as famous examples from all over the world, from the perspectives of "clarity as a message," "how to project yourself into it," and "how to create the thoughts you want to convey," and explains the "art of putting your will into words. This is a book to strengthen your language and thinking, taught by a top copywriter. In this book, you'll learn how to make your words work for you. How do you improve your words? This book provides concrete explanations on how anyone can do it, and is full of useful ideas not only for business communication, project presentations, and other work situations, but also for appealing to people in your personal life, as well as for job hunting and changing jobs.
The author has written many works as "The World is Made of Someone's Work," a canned Georgia coffee, "I want to support the people who support this country." "That experience is your friend."
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Rights Information
Rights sold to the People's Republic of China, Vietnam
Author Biography
The author, while running his own company as a franchisee of a cleaning equipment rental services firm, is also well-known for his management consultation services mainly to SMEs. He presents at over 240 seminar in a year throughout Japan all of which are extremely popular for providing hands-on tips that can be practiced from that very day.
Nikkei Business Publications
Every year, we publish more than 500 books, mooks and special editions, and over 600 books published by Nikkei BP and its group companies have already crossed borders. Around the world, "Nikkei" is the brand of solid trust associated with business, technology and lifestyle.
View all titlesBibliographic Information
- Publisher/Imprint Nikkei Business Publications, Inc. / Nikkei BP Books
- Publication Date August 2016
- Orginal LanguageJapanese
- ISBN/Identifier 9784532320751
- Publication Country or regionJapan
- FormatPaperback
- Primary Price 1,620 JPY
- Pages192
- ReadershipGeneral
- Publish StatusPublished
- Original Language Title「言葉にできる」は武器になる。
- Original Language AuthorsJapanese
- Copyright Year2016
- Dimensions188x127 mm
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