Technological Innovation and AI for Sustainable Development in Events and Festivals

by Anukrati Sharma, Jeetesh Kumar, Shruti Arora, Janitha Kularajasingam, Jugindar Singh Kartar Singh, Anila Thomas

Description

From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience. The book offers readers: · A cutting-edge exploration of the transformative impact of technologies and artificial intelligence on the events and tourism industries. · Oversight of how new technology can align with the United Nations' 17 Sustainable Development Goals - readers can anticipate insights into how AI can contribute meaningfully to understanding and addressing pressing global challenges. · Practical insights for stakeholders including actionable insights that go beyond theory. It will be an essential reference for academic researchers and practitioners within events and tourism management.

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Author Biography

Dr Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan - Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 4

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CABI (CAB International)

CABI (CAB International)

CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.

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Bibliographic Information

  • Publisher/Imprint CABI / CAB International
  • Publication Date June 2025
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781836990161 / 1836990162
  • Publication Country or regionUnited Kingdom
  • FormatHardback
  • Primary Price 95 GBP
  • Pages296
  • ReadershipGeneral/trade; College/higher education; Professional and scholarly
  • Publish StatusPublished
  • Dimensions244 X 172 mm
  • SeriesFestival and Event Tourism and Hospitality Series
  • Reference Code6321

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