Teaching Cases in Tourism, Hospitality and Events

by Saurabh Kumar Dixit, Senthilkumaran Piramanaygam

Description

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers: - General management, including innovation, ethics, and sustainability; - Strategic management, including business models, SWOT analyses and internationalisation; - Human resource management, including motivating employees, conflict management and work-life balance; - Marketing, including managing service quality, branding and new service development; - Financial management, including budgeting, risk management and forecasting; - Operations management, including food and beverage delivery, revenue management and health and safety. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.

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Author Biography

gastronomic tourism, and experiential management and marketing in hospitality and tourism contexts. He has twelve books to his credit, and has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member, active reviewer and guest editor of many international journals such as International Journal of Contemporary Hospitality Management, British Food Journal, Tourismos, Tourism Recreational Research, Anatolia and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS).; Senthilkumaran Piramanaygam PhD. is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialisation in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic manag

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CABI (CAB International)

CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.

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Bibliographic Information

  • Publisher/Imprint CABI / CAB International
  • Publication Date January 2023
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781800621008 / 1800621000
  • Publication Country or regionUnited Kingdom
  • FormatHardback
  • Primary Price 95 GBP
  • Pages328
  • Publish StatusPublished
  • Dimensions244 X 172 mm
  • Reference Code5654

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