Teaching Cases in Tourism, Hospitality and Events
by Saurabh Kumar Dixit, Senthilkumaran Piramanaygam
gastronomic tourism, and experiential management and marketing in hospitality and tourism contexts. He has twelve books to his credit, and has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member, active reviewer and guest editor of many international journals such as International Journal of Contemporary Hospitality Management, British Food Journal, Tourismos, Tourism Recreational Research, Anatolia and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS).; Senthilkumaran Piramanaygam PhD. is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialisation in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic manag
CABI (CAB International)
CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.View all titles
- Publisher/Imprint CABI / CAB International
- Publication Date January 2023
- Orginal LanguageEnglish
- ISBN/Identifier 9781800621008 / 1800621000
- Publication Country or regionUnited Kingdom
- Primary Price 95 GBP
- Publish StatusPublished
- Dimensions244 X 172 mm
- Reference Code5654
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