The book condenses over twenty years' experience of working in creative enterprises, combined with learning from clients and from business school.
This creative entrepreneur book is a creative industries guide written especially for creative businesses and cultural enterprises by an experienced specialist creative industries consultant with a background in the creative and digital sector.
This well-designed and attractive book provides information about marketing, financial management, raising finance, limited companies, organisational structures, copyright, trade marks, patents, leading people, personnel management, business planning, business growth, strategic marketing, viral marketing, competitive advantage, business strategies, success, profitability, licensing income, business feasibility, project management, quality, forces of competition, market segmentation, strategic focus, saying no, intellectual property rights, internal analysis, environmental analysis, pareto analysis, continuing professional development, and much more.
'TShirts and Suits: A Guide to the Business of Creativity' has been translated and published in several countries. David Parrish has also written a'Creative, Cultural and Digital Industries Guide', the toolkit publication 'Designing Your Creative Business' and various articles, book chapters and blog series. He can be commissioned to write other books, guides, handbooks, articles and blogs to support effective business development in the creative industries worldwide.
This creative entrepreneurship book addresses creative business setup, business growth and is relevant to creative businesses at all stages of development.