Tourism industry

Restoring Tourism Destinations in Crisis

A Strategic Marketing Approach

by David Beirman

Description

Highlights the importance of crisis management and provides a guide for tourism operators and offices Analyses the strengths and weaknesses of the approaches of tourism managers Covers crises caused by: terrorism, natural disaster, disease, crime and warThe aftermath of the attack on the World Trade Center on September 11 2001 in New York highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.

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Rights Information

Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.

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CABI (CAB International)

CABI (CAB International) is an international, non-profit body improving lives by providing information & scientific expertise to solve problems in agriculture & the environment.

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Bibliographic Information

  • Publisher CAB International
  • Publication Date July 2003
  • Orginal LanguageEnglish
  • ISBN/Identifier 9780851997292
  • Publication Country or regionUnited Kingdom
  • FormatPaperback
  • Primary Price 35 GBP
  • Pages304
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Copyright Year2003

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