Fashion & beauty industries

How to Set up & Run a Fashion Label 2nd edition

by Toby Meadows

Description

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

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Rights Information

All rights available excluding Chinese complex, Chinese simplified, French, German, Korean, Portuguese (Brazil), Spanish, Indonesian, Thai

Author Biography

Toby Meadows is a Director of Three’s Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

Laurence King Publishing Ltd

Laurence King Publishing Ltd

Who we are Established in London in 1991, Laurence King Publishing is now recognised as one of the world's leading publishers of books on the creative arts. Our books are acclaimed for their inventiveness, beautiful design and authoritative texts, as well as the care taken over their production.With approximately 40 staff members, we are based in Islington in London. What we do We publish books for students, professionals and the general consumer on advertising, architecture, art, fashion & textiles, film & animation, graphic design, interior design, photography and product design. We also have a growing internally acclaimed illustrated list for children. In 2011 we launched our first gift products. Reflecting the design and production skills we’ve learnt over the last 20 years, they come from the relationships we’ve developed with some of the world’s best illustrators and designers.

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Bibliographic Information

  • Publisher Laurence King Publishing
  • Publication Date August 2012
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781856698924
  • Publication Country or regionUnited Kingdom
  • FormatPaperback
  • Primary Price 19.95 GBP
  • Pages200
  • ReadershipGeneral
  • Publish StatusPublished
  • Dimensions250x175 mm
  • Illustration164 colour

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