How to Market Your Book
by Lynn Morrison
Description
These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec.
From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
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Rights Information
World, excl. UK &Ireland, US & Canada
Endorsements
'So, you’ve written and published... now what? You read this manual! It’s a fantastic resource for anyone looking to get their writing in front of more people. Morrison turns the overwhelming task of marketing into bite-size tips and tutorials that anyone can implement.' — Stephanie Jankowski, author of Schooled (Page Street Publishing, January 2020)
Author Biography
Lynn Morrison is a marketing veteran with a career spanning more than twenty years in both in-house and agency roles. She has held management roles in Fortune 100 and FTSE 250 organisations, worked with start-ups and even launched a few herself.
Copyright Information
Copyright © Lynn Morrison 2020
Fairlight Books
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Bibliographic Information
- Publisher Fairlight Books
- Publication Date August 2020
- Orginal LanguageEnglish
- ISBN/Identifier 9781912054442
- Publication Country or regionUnited Kingdom
- FormatPaperback
- Primary Price 7.99 GBP
- Pages144
- ReadershipGeneral
- Publish StatusPublished
- EditionFirst Eidtion
- Copyright Year2020
- Dimensions177 x 129 mm
- SeriesFairlight Books Modern Living
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