Tourism industry
Handbook of Scales in Tourism and Hospitality Research
by Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu
Description
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
Endorsements
"Gursoy, Uysal, Sirakaya-Turk, Ekinci and Baloglu's "Handbook of Scales in Tourism and Hospitality Research" is a much longed for book in the field of tourism and hospitality. It is an extremely important and useful reference book for the tourism and hospitality fields as it is the first of its kind. Although there have been scales handbooks available in the market for a variety of other fields and disciplines (e.g. for management and marketing) for some time, no scales handbook existed for tourism and hospitality until this book has arrived." - Tourism Management
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View all titlesBibliographic Information
- Publisher CAB International
- Publication Date December 2014
- Orginal LanguageEnglish
- ISBN/Identifier 9781780644530 / 1780644531
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 125 GBP
- Pages432
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2014
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