Sport & leisure industries
Description
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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View all titlesBibliographic Information
- Publisher CAB International
- Publication Date October 2006
- Orginal LanguageEnglish
- ISBN/Identifier 9781845930653 / 1845930657
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 75 GBP
- Pages240
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2006
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