Tourism industry
Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Edited by Arch G Woodside, Geoffrey I Crouch, Josef A Mazanec, Martin Oppermann, Marcia Sakai
Description
Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.
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Foreign rights available. We will positively consider translations of abridged versions of this title. If you wish to receive image and/or design files, please let us know at the beginning of the process and when making an offer. CABI reserves the right to charge an additional fee for such requests, which will be added to the overall fee, and to refuse such requests if the files are not available or for any other reason.
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View all titlesBibliographic Information
- Publisher CAB International
- Publication Date December 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9780851993225
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 120 GBP
- Pages400
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year1999
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