History of ideas
Description
The book traces a wide-ranging overview of communication: a cultural dimension in which different knowledge converges and merges. The author takes into consideration numerous voices – from McLuhan to Barthes, from Pasolini to Castells, just to name a few – to analyse, first, the processes of civilization from the alphabet to digital technology and to show, then, how the media system takes over society and how, in the age of mass consumption, the critical role of public opinion is weakened by market and advertising. Finally, attention shifts to the leap that leads to our days: the algorithm is the pervasive and dominant technology, the personalization operated by digital communication produces new forms of individual mythologies.
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Author Biography
Mario Ricciardi is emeritus professor at the Polytechnic of Turin, where he was deputy rector and coordinator of the degree course in Cinema and Media Engineering.
tab edizioni
View all titlesBibliographic Information
- Publisher/Imprint Gruppo editoriale Tab S.r.l. / tab edizioni
- Publication Date October 2021
- Orginal LanguageItalian
- ISBN/Identifier 9788831352000
- Publication Country or regionItaly
- FormatPaperback
- Primary Price 26 EUR
- Pages384
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Original Language TitleCommunico. Linguaggi, immagini, algoritmi
- Original Language Authorsita
- Editionfirst
- Copyright Year2021
- Dimensions15x22 cm
- SeriesScenari digitali
- Series Part1
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