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100 Ideas that Changed Advertising

by Simon Veksner

Description

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.

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Rights Information

All rights available excluding: Chinese complex, Chinese simplified, French, Korean, Polish

Author Biography

Simon Veksner is Creative Director at DDB Sydney. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards and is a frequent D&AD juror.

Laurence King Publishing Ltd

Laurence King Publishing Ltd

Who we are Established in London in 1991, Laurence King Publishing is now recognised as one of the world's leading publishers of books on the creative arts. Our books are acclaimed for their inventiveness, beautiful design and authoritative texts, as well as the care taken over their production.With approximately 40 staff members, we are based in Islington in London. What we do We publish books for students, professionals and the general consumer on advertising, architecture, art, fashion & textiles, film & animation, graphic design, interior design, photography and product design. We also have a growing internally acclaimed illustrated list for children. In 2011 we launched our first gift products. Reflecting the design and production skills we’ve learnt over the last 20 years, they come from the relationships we’ve developed with some of the world’s best illustrators and designers.

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Bibliographic Information

  • Publisher Laurence King Publishing
  • Publication Date January 2015
  • Orginal LanguageEnglish
  • ISBN/Identifier 9781780675565
  • Publication Country or regionUnited Kingdom
  • FormatPaperback
  • Primary Price 19.95 GBP
  • Pages216
  • ReadershipGeneral
  • Publish StatusPublished
  • Dimensions270x210 mm
  • Illustration300 colour
  • Series100 Ideas

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