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      • MSL Master

        MSL Master focuses on developing Chinese learning materials for young adult and adult students. We are keen to solve problems they face when learning Chinese. When students are not making progress, we usually find problems else where.  Take a brief look at our products here: https://www.mslmaster.com/index.php/chinese-textbooks/9-books/165-msl-master-products-at-a-glance

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      • Master Publishing House

        Master Publishing House,  is an Egyptian publishing house and literary agency that publish & sells their author’s books in the formats: Paper, eBook.

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        August 2015

        Buyi Ethnic Group: The Bull King Festival

        by Tang Sulan, Chen Xunru

        Festivals of Chinese Ethnic Groups was co-authored by China's well-beloved authors of children's literature including Fang Suzhen, Tang Sulan, Wang Yimei, and was illustrated by celebrated Chinese illustrators such as Cai Gao, Chen Yadan and Zhu Xunde. This series covers intriguing, outstanding and poetic folk tales on festivals and customs from China's ten most representative ethnic groups. Showcasing their courage, gentleness and indomitable will, these delightful stories allow readers to learn more about the distinct and charming characteristics of these ethnic groups. Recommended as parent-child reading by CCTV during the Dragon Boat Festival, this series has won the Most Beautiful Picture Book 2017 prize given by China Library Journal. It was also nominated for the top picture books prize in China for the Chinese Government Award.

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        Tourism industry
        July 2014

        Creating Experience Value in Tourism

        by Edited by Nina K Prebensen, Joseph S Chen, Muzaffer Uysal.

        As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.

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        Business, Economics & Law
        June 2016

        Creating Experience Value in Tourism

        by Peter Björk, Nina K Prebensen, Prakash Chathoth, Joseph S Chen, M. Joseph Sirgy, Muzaffer Uysal, Graham M S Dann, Tove I. Dahl, Lidia Andrades Caldito, Haywantee Ramkissoon, Vincent Magnini, Øystein Jensen, Line Mathisen, Akan Yanik, Tor Korneliussen, Xiaojuan Yu, Bruce Prideaux, Lena Mossberg, Ossi Pesämaa, Young-Souk Lee

        As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. ; This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. ; I: Preface1: Co-creation of Tourist Experience: Scope, Definition and Structure2: Dynamic Drivers of Tourist Experiences3: Tourist Experience Value: Tourist Experience and Life Satisfaction4: Conceptualization of Value Co-creation in the Tourism Context5: Why, Oh Why, Oh Why, Do People Travel Abroad?6: Revisiting Self-congruity Th eory in Travel and Tourism7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest8: Co-creation of Experience Value: A Tourist Behaviour Approach9: Authenticity as a Value Co-creator of Tourism Experiences10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions12: Storytelling in a Co-creation Perspective13: Tourist Information Search: A DIY Approach to Creating Experience Value14: Co-creation of Value and Social Media: How?15: Prices and Value in Co-produced Hospitality and Tourism Experiences16: Value Creation: A Tourism Mobilities Perspective17: Guide Performance: Co-created Experiences for Tourist Immersion18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach19: Challenges and Future Research Directions

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        Lifestyle, Sport & Leisure

        Chen style Tai Chi- from beginners to masters

        by Chen Yibing

        Video presented by Chen YiBin- the prentice of national Tai Chi master Chen XiaoXing. It contains 32 patterns of Tai Chi, lead you to exercise and enjoy the life.     内容简介 国际太极拳大师陈小星入室弟子陈以斌亲身示范太极拳视频,扫码即看。陈式太极拳第十二代正宗传人,2013年受文化部、外交部、体育总局邀请天安门广场太极拳大型表演活动者和太极文化传播者!好功夫自有万钧之力,32个精华太极拳招式。既可锻炼身体,又能修身养性!

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        April 2021

        Unswerving and Brave Divisional Commander Chen Shuxiang

        by Zhi Zaifei, originally named Jiang Zhifei, is a writer, playwright, lyricist, and party history worker. He has published or released nearly 4 million words of various types of writings.

        Based on the spirit of Xi Jinping's speech at the 2014 Political Work Conference of the People's Liberation Army, the author, in the pursuit of the ideal, meticulously collected historical materials on Chen Shuxiang, the commander of the 34th Divisionof the Central Red Army's Rear Guard, and spent several years crafting this historical novel.

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        Biography & True Stories
        May 2019

        Su Yu and Mao Zedong and Chen Yi

        by Zhou ShaoHua

        Su Yu and Chen Yi are the golden partner to Mao Zedong. The biggest confidant of Su Yu and Chen Yi is Mao Zedong. These three heroes were maintain closely relationships. The purpose of this book is to acquaint the achievements of the previous generation of proletarian revolutionaries with clues about the encounter between Su Yu and Mao Zedong Chen Chenyi for half a century.

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        January 2013

        Let the Death Live long

        by Chen Ximi

        The book is written by Chen Ximi, the wife of Chinese famous writer Shi Tiesheng. It is a heart-touching memorial essay collection. The death of Shi left Chen in endless loneliness, which made her start to make a effort to write this book. She tried to converse with the great philosopher in human history by reading, meditation, walking and writing, searching the meaning of void. By this way, she deepened her thinking, became a broad-minded woman, learnt to explore the meaning of life. The stylish writing skill and touching heart whisper is on the page .In her true and beautiful word, readers can find the meaning of life and death, love, honesty, solitary, time and life, feel the light of wisdom.

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        March 2015

        The Stories of Chen Yun

        by Liu Jintian

        The characters included in the "The Chinese Leaders' Stories Series" are all the older generation of proletarian revolutionaries who have made great contributions or created great achievements in the great struggle to create the People's Republic of China and the great cause of leading the people to carry out socialist economic construction. The vivid and detailed stories illustrate these great people from their birth time until their senior status and describe their fighting process, showing the reader a full and vivid image, reappearing their personality charm, political wisdom, and military talent. The series is a good model for cultivating the patriotism of Chinese young readers, and it also provides a great opportunity for readers to relive in the history and have experienced those leaders' great achievements. This book is the stories of Chen Yun.

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        Literature & Literary Studies
        November 2018

        I Can't Live without Love in My Life

        by Chen Mingming

        "I can't live without love in my life" is a collection of poems by the female poet Chen Mingming. Chen Mingming is a member of the Chinese Writers Association, a writer, a poet, and a soldier. As Editor-in-Chief of Oriental Poetry, Oriental Culture Weekly, editor-in-chief of the first issue of Taiwan and mainland, " Oriental tide", she dedicated to the practice, research and exploration of Chinese poetry. She is actively promoting Chinese poetry.

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        January 2021

        Light Thunder on the River

        by Chen Yilei

        "Light thunder on the River" is a collection of modern poems written by Chen Yilei. A selection of 222 metrical poems created by the author over the past two decades. Through the proficient use of metrical poems, the author will express his love for the motherland, praise for the times, deep thinking about history, and admiration for life. Either sentimental to the landscape, or chanting history, or worrying about the world, or lamenting life, full of philosophical and inspiring thoughts. It has made a useful attempt to promote classical culture and persist in cultural self-confidence. It is a collection of personal poems full of family and country feelings and full of positive energy.

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        Medicine

        Theory and Clinical Practice of Modern Acupuncture and Moxibustion (in Chinese and English)

        by Chen Shaozong

        For decades, Prof. Chen Shaozong has been dedicating to the research on the modern acupuncture and moxibustion system that is different from the traditional paradigm. As early as 1990, he published Theory and Clinical Application of Modern Acupuncture and Moxibustion. The book is the prototype of the modern acupuncture and moxibustion system, though it contains merely 100,000 Chinese characters. 21 years later in 2011, Prof. Chen Shaozong published Modern Acupuncture and Moxibustion that contains nearly 1 million Chinese characters with more informative content and a more comprehensive theoretical system. At the same time, as acupuncture and moxibustion grows into a more international discipline, the European and American community of acupuncture and combustion is going beyond the study of traditional acupuncture and moxibustion to start exploring into the acupuncture and moxibustion system in the context of modern science and technology. In recent years, they have gradually developed "western acupuncture and moxibustion" represented by "dry needling". As a response to the huge challenges brought by the evolution of western acupuncture and moxibustion, we published the six-volume Modern Acupuncture and Moxibustion by Prof. Chen Shaozong in 2018. Containing more than 3 million Chinese characters, this book features richer content and a further improved theoretical system.   A few foreign universities have expressed their hope to have a compact edition of Modern Acupuncture and Moxibustion in Chinese and English languages based on the original edition so that they can use it as a textbook in teaching. This is how this Theory and Clinical Practice of Modern Acupuncture and Moxibustion (in Chinese and English) comes into being. It is believed that the publication of this book not only benefits the international exchange and communication on acupuncture and moxibustion, but also produces positive impact on the orientation of the discipline.

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        Fiction
        June 2016

        The Returning Soul

        by Chen Yingsong

        This is a story of a ghost, who returned to “the birth land”, and died again. It is written by Chen Yingsong, who applies magic realism in his work. The reality of village and absurd existence has been narrated by his poetic and musical language.

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        Crime & mystery
        February 2014

        The Untouched Crime

        by Zijin Chen

        A mystery novel by Zijin Chen, a web celebrity famous for serial detective stories. The Untouched Crime tells a story about hunting the serial killer who tends to leave a fingerprint and a note saying “Catch Me!” at each crime scene. Except for these, there isn’t any other clues. Who is the murderer? Why the murder claimed that he kills for saving lives?

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        October 2020

        Changsha Poetry Map

        by Chen Huifang

        "Changsha Poetry Map" is a collection of poems composed by Hunan poet Chen Huifang who visited the streets and alleys of Changsha for 7 years. This collection of poems is China’s first personal collection of poems "using poems as a city". It contains 200 poems and records the humanities in Changsha such as Orange Island, Du Fujiang Pavilion, Aiwan Pavilion, Fire Palace, etc. , Historical imprint or natural scenery. The promotion of "New Changsha" will play a positive and beneficial role in showing the appearance of Changsha, a famous historical and cultural city.

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        Fiction
        September 2014

        The Gone Child

        by Zijin Chen

        Mystery novel by Zijin Chen, a web celebrity writer who is famous for his serial detective stories. A murder was caught by camera by three children accidentally. Instead of reporting to the police, these children took advantage of the evidence and plotted further murders. What made children who are supposed to be innocent so cold-blooded and cruel? How could they outwitted the police?

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        December 2016

        Yuan Longping’s World

        by Chen Qiwen

        The profound reportage, Yuan Longping’s World, pays a tribute to a hero of our time -- Yuan Longping, Academician of Chinese Academy of Engineering and a great scientist. The reportage has comprehensively and profoundly demonstrated the patriotism and scientific spirit of Yuan Longping, and objectively showed the rigorous but interesting daily life of Yuan and his team. The work has accurately describes the research principle and process of hybrid rice technology,analyzes and clarifies the generally concerned transgenic doubts about hybrid rice in the form of literature for the first time. It has been the most authoritative and deep-going biography of Yuan Longping so far, and even the most approved version by Yuan Longping himself. Chen Qiwen, author of the reportage, who lays emphasis upon field work and longitudinal interview, has worked for three years on this book, and nearly visited the paddy bases throughout the country, and even around the whole world.

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