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      • Praphansarn Publishing Co., Ltd.

        Praphansarn Publishing is a well-known publisher, established since 1961. With our experiences and history within the Thai Publishing market, we are one of the experts. Praphansarn Publishing publishes both Fiction, Non-fiction, Young Adults and Children books. We have altogether 3 other imprints: Woman Publisher, Rainbow Publisher and Asian Manga. Each imprints specialised in its own speciality.

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      • Trusted Partner
        Business, Economics & Law
        April 2017

        Rural Tourism and Enterprise

        Management, Marketing and Sustainability

        by Ade Oriade, Peter Robinson

        Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)

      • Trusted Partner
      • Trusted Partner

        HOMEOPATHY FOR TODAY

        Family Friendly, Simple & Safe Healing

        by David R. Card

        Since most folks don’t have access to a trained homeopathic practitioner this book fills the need for an easy-access book, free of jargon, that could be your “go to” for dozens of conditions. Homeopathy For Today is current and full of common-sense lists to assist any new-bie in this field. Seasoned practitioners will recognize Card's grounded under-standing, coupled with his intuitive sensi-tivity gained from decades of experience.

      • Trusted Partner

        DOORWAYS TO TRANSFOMATION

        Everyday Wisdom for the Creative Soul

        by Karen Kinney

        In Doorways to Transformation, Karen Kinney offers a treasure trove of wisdom to bolster your creativity and your larger life. Drawing from her experience as a professional artist, writer, and practitioner of contemplative spirituality, she leads you on a liberating journey of greater self-awareness and expansion. Interspersing insights gleaned from living cross-culturally in Mexico, Kinney shares reflections on the creative process, abun-dance, stepping into your power, navi-gating fear, and embracing the unknown.

      • Trusted Partner
        Insecticide & herbicide technology
        January 2007

        Ecology and Management of Giant Hogweed (Heracleum mantegazzianum)

        by Edited by Petr Pysek, Matthew J W Cock, Wolfgang Nentwig, Hans P Ravn

        The Giant Hogweed Heracleum mantegazzianum is a pernicious invasive species, with significant impact on human health due to its phytoxic sap. From its native area, the Caucasus, it has spread across Europe creating serious environmental and health problems. This book, the output of a three-year EU project involving 40 European experts, is an authoritative compendium of current knowledge on this amazing invasive plant and will facilitate improved management. It is an invaluable resource for both practitioner and student, and covers topics including taxonomy, genetics, reproduction, population ecology, and invasion dynamics. It also reviews the possibilities of mechanical, chemical and biological control.

      • Trusted Partner
        Medicine
        August 2019

        Manual of Equine Dermatology

        by Rosanna Marsella

        This book deals exclusively with the equine dermatological problems that the clinician would see practice. It is the perfect reference for the practitioner who must quickly diagnose and treat the problems. Illustrated in color throughout, coverage progresses from the approach to a case which covers history, signalment, identification of primary vs secondary lesions, distribution of lesions, with examples of differential diagnoses based on the detection of specific lesions to therapy and to chapters of diseases organized by presenting problems and signs - pruritus, allergy, parasitic, crusting, nodules, ulcerative and regional. Over 90 color images together with tables and flow charts provide quick access to important diagnostic and treatment information.

      • Trusted Partner
        Medicine
        July 2023

        Germs and governance

        The past, present and future of hospital infection, prevention and control

        by Anne Marie Rafferty, Marguerite Dupree, Fay Bound Alberti

        Germs and governance brings together leading historians, practitioners and policy makers to consider the past, present and future of hospital infection control. Combining historical case-studies with practitioner experiences, this volume offers a new understanding of the emergence of theories of germ transmission and containment and how these theories played out in real-world environments, networks and professional organisations. Exploring the historical context in which technologies like gloves were developed and popularised, as well as how relationships between communities and hospitals, doctors and nurses, and the emerging role of hospital bacteriologists have shaped infection control practices, the collection emphasises the diverse contexts in which ideas about germs, infection and safety circulated. The volume also addresses the historical neglect of the critical role of nurses in the development and success of infection control measures.

      • Trusted Partner
        Forestry & related industries
        January 2000

        Forest Tourism and Recreation

        Case Studies in Environmental Management

        by Edited by Dr Xavier Font, John Tribe

        The demand for ecotourism and outdoor recreation is increasing, and the pressures on land use are becoming more obvious. A large part of the experience of ecotourism and recreational landscape depends on the maintenance of forested land. Effective management of tourism and recreation in forests can provide extra income to help offset the costs of sustainable timber production and encourage biodiversity conservation.This multi-author book considers the compatibility between tourism, forestry and conservation, the management of natural resources and the involvement of stakeholders and the community. Issues are presented through case studies from a range of countries and topics covered include National Parks, peri-urban forestry and wilderness management, as well as practitioner-oriented contributions.

      • Trusted Partner
        Diseases & disorders
        August 2011

        Lyme Disease

        an Evidence-based Approach

        by Phillip J Baker, Jorge Benach, John Paul Bouffard, Raymond Dattwyler, Durland Fish, Afton Hassett, Barbara Johnson, Adriana Marques, P Meade, Rob Nadelman, Sue O'Connell, Eugene Shapiro, Lenard H Sigal, Robert P Smith, Gerold Stanek, Gary P Wormser, Jonathan L Halperin, Joppe W. R. Hovius. Edited by John J. Halperin.

        Providing the medical practitioner with a broad scientific understanding, this book discusses the causative organism, its requisite ecosystem, disease epidemiology, host-Borrelia interactions, diagnostic testing, clinical manifestations, therapeutic options, and long term prognosis. It explicitly reviews both the basic biology of the infection and practical clinical aspects, linking the two to demonstrate what is and is not attributable to this infection. It is a broad and detailed guide for medics and researchers involved with diagnosing and treating Lyme, covering biology, epidemiology and therapeutics.

      • Trusted Partner
        2022

        Information for Physicians: Interactions

        Standardised aids to communication

        by Tanja Siebert

        The handling of drug interactions in the pharmacy has an important significance. A well-functioning interaction management system increases the safety of drug therapy for patients, promotes interdisciplinary exchange between physician and pharmacist, and boosts the skills of the local pharmacy. The author, an experienced practitioner, has developed standard templates for successfully communicating the most commonly occurring, clinically relevant interactions: - Decision aids in the form of flowcharts: When and how should the communication with the physician take place? - Aids to communication as sample forms that can be tailored to the individual pharmacy: What information does the physician need, what solutions does the pharmacy suggest? The forms cover both general interactions and specific interaction pairs and mechanisms: The appropriate solution for every interaction!

      • Trusted Partner
        2020

        Veterinary Diseases and their Treatment

        Dogs, cats, horses, pigs, cattle

        by Dr. Wolfgang Daubenmerkl

        Flea dermatitis in dogs, runny noses in cats, colic in horses – when our four-legged friends suffer, the owners suffer with them and want to find the best possible treatment. Alongside conventional medicine, natural remedies and homoeopathic treatments also offer opportunities for treating animals – but which of them have proved effective? An experienced veterinarian and alternative practitioner draws on his wealth of knowledge and explains ■ Typical clinical pictures with causes, symptoms and their diagnosis ■ Tried and tested proposed treatments from conventional medicine, homoeopathy, phytotherapy and other procedures ■ Basic principles, such as structure and function of organs, nerve and hormone systems, blood circulation Here the reader can quickly find the most effective method of treatment!

      • Trusted Partner
      • Trusted Partner
        May 2022

        Feline Reproduction

        by Aime Johnson, Michelle Kutzler

        Cats are one of the most popular pets in the world, and as homes become smaller, and single-person households become more common, it is predicted that the numbers being bred and kept will only grow. In Feline Reproduction, the global author team cover all aspects of reproduction in the queen and the tom. Beginning with basic anatomy and normal reproduction, it goes on to cover practical knowledge about pregnancy, neonatal care, breeding soundness exams, and semen cryopreservation. It also includes an overview of factors, diseases, and abnormal conditions affecting reproduction, such as infertility, causes of abortion and contraception. Covering both pet patients and nondomestic species, this book provides a thorough grounding in feline reproduction for the general veterinary practitioner, veterinary student, animal scientist, and experienced cat breeder.

      • Trusted Partner
        Veterinary medicine
        May 2016

        Practical Veterinary Forensics

        by Edited by David Bailey

        General practitioner veterinarians often come into contact with the law in cases of animal cruelty, domestic animal and wildlife crimes, and human crimes with an animal element. An area of veterinary practice for which there is no formal training and few resources, this book provides practical training for an aspect of the job that many vets feel ill-equipped to deal with. Covering how to operate in a crime scene, work with emergency service personnel, collect evidence, prepare reports and provide evidence in court, it is an invaluable aid to this part of a veterinarian’s work.

      • Trusted Partner
        Clinical psychology

        Bipolar Disorder

        by Robert P. Reiser, Larry W. Thompson, Sheri L. Johnson, Trisha Suppes

        This practitioner’s guide begins by describing the main features of bipolar disorder and considerations for differential diagnosis. Following this, current theories and models are described, along with decision trees for evaluating the best treatment options. The volume then guides the reader through a systematic, integrated approach to treatment, based on the best of recent research. The authors describe a structured directive therapy that is also collaborative and client centered. Special considerations, including managing suicide risk, substance misuse, and medication nonadherence, are addressed. It also provides extensive information on medication management and incorporating the latest findings of evidence-based treatment methods. The volume is rounded off by the inclusion of clinically oriented tools and sample forms. This compact volume brings to the practitioner a comprehensive, evidence-based approach to the treatment of bipolar disorder that is practical, easily accessible, and can be readily applied in clinical practice. Target Group: clinical psychologists, psychiatrists, psychotherapists, counselors, students.

      • Trusted Partner
        Literature & Literary Studies
        June 2024

        Marie Duval

        Maverick Victorian Cartoonist

        by Simon Grennan, Roger Sabin, Julian Waite

        Marie Duval: maverick Victorian cartoonist offers the first critical appraisal of the work of Marie Duval (Isabelle Émilie de Tessier, 1847-1890), one of the most unusual, pioneering and visionary cartoonists of the later nineteenth century. It discusses key themes and practices of Duval's vision and production, relative to the wider historic social, cultural and economic environments in which her work was made, distributed and read, identifing Duval as an exemplary radical practitioner. The book interrogates the relationships between the practices and the forms of print, story-telling, drawing and stage performance. It focuses on the creation of new types of cultural work by women and highlights the style of Duval's drawings relative to both the visual conventions of theatre production and the significance of the visualisation of amateurism and vulgarity. Marie Duval: maverick Victorian cartoonist establishes Duval as a unique but exemplary figure in a transformational period of the nineteenth century.

      • Trusted Partner
        Medicine
        November 2019

        Migrant architects of the NHS

        South Asian doctors and the reinvention of British general practice (1940s-1980s)

        by Julian Simpson, Keir Waddington

        Migrant architects of the NHS draws on forty-five oral history interviews and extensive archival research to offer a radical reappraisal of how the National Health Service was made. It tells the story of migrant South Asian doctors who became general practitioners in the NHS. Imperial legacies, professional discrimination and an exodus of UK-trained doctors combined to direct these doctors towards work as GPs in some of the most deprived parts of the UK. In some areas, they made up over half of the general practitioner workforce. The NHS was structurally dependent on them and they shaped British society and medicine through their agency. Aimed at students and academics with interests in the history of immigration, immigration studies, the history of medicine, South Asian studies and oral history. It will also be of interest to anyone who wants to know more about how Empire and migration have contributed to making Britain what it is today.

      • Trusted Partner
        Plant pathology & diseases
        April 2016

        Molecular Methods in Plant Disease Diagnostics

        Principles and Protocols

        by Edited by Neil Boonham, Jenny Tomlinson, Rick Mumford.

        Using molecular methods for plant disease diagnosis provides diagnosticians with a number of advantages over more traditional methods. They can allow the identification of morphologically similar species, for example, or the detection of infection prior to symptom formation. Not only can molecular tools help by increasing the efficacy, accuracy and speed of diagnosis; their common technological basis provides further benefits, especially where resources are limited and traditional skills are hard to sustain. This book provides protocols for nucleic acid-based methods currently applied to plant pathogen detection and identification. It takes the practitioner through the full range of molecular diagnostic and detection methods and, as these generic techniques are appropriate for use on any target with minimal modification, also provides a useful resource for students of plant pathology and plant pathologists. Beginning with the background and future directions of the science, it then addresses DNA barcoding, microarrays, polymerase chain reactions (PCR), quality assurance and more, forming a complete reference on the subject.

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