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      • Business, Economics & Law

        Leadership begins with you

        A Leader’s Quest for Leadership Excellence. A business novel

        by Whitney Breer

        A story about a woman who went away to learn leadership Before Kathleen, an ambitious but not very emphatic manag-er, is entrusted with the management of the family business, her father sends her on a journey around the world. On this journey, which leads from Lafayette (Indiana) via Bangalore, Stockholm, Sao Paulo, New Zealand and back to the States, Kathleen learns a lot about herself and about the secret of true leadership excellence. Whitney Breer, international management coach and expe-rienced trainer, has been accompanying executives all over the world for 25 years. With this book, Whitney Breer has spun scientific proof and research, almost three decades of leadership trainings and coachings and hundreds of interviews into a story and a model which makes these learnings tangible for leaders around the world have been intertwined. She succeeds in the art of writing a business novel that presents the current state of research on self-management, leadership communication, teams, project management and other elements of leader-ship success in an entertaining and impressive story. Leadership Excellence is a marathon, not a sprint. The reality is that there are small steps and principles that need to be practiced over long periods of time in order to make these changes sustainable. Whitney Breer is an international Key Note Speaker, certifi ed trainer for Change Management and Positive Psychology and author on the topic of leadership. In the last 25 years she has worked with more than 60,000 people im over 25 countries in seminars, crisis interventions, or-ganizational development and executive leadership. It is Whitney’s goal to inspire and motivate people to take responsibility for and drive the changes they want to have.

      • Entrepreneurship
        July 2020

        Growing by Numbers

        How to scale up your business with confidence

        by Della Hudson

        So, you’re feeling ready to start scaling up your business. But how can you be sure your finances are properly primed to make this momentous step the success it deserves to be? This authoritative, motivating and highly practical guide will take you step-by-step through everything you need to think about, know and do to get your business into the best possible shape for growth. Leading business finance mentor, Della Hudson FCA, will walk you through a tried, tested and rigorous process that will help you: Get organised, plan and strategise for success. Take control of your costs so you can mitigate risks and grow with confidence. Build a strong, productive team that will drive the growth you want. Shape your role so you can move from the engine room to the bridge with ease. Numbers are the language of your business and this book will help you unlock their secrets. So, whether or not your balance sheet usually baffles you, you’ll be empowered with all the expert know-how you need to map a financially secure route to sustainable growth for your business.

      • Trusted Partner
        Business, Economics & Law

        THE INTROVERT’S EDGE

        How The Quiet and Shy Can Outsell Anyone

        by Matthew Pollard

        Matthew Pollard, “The Rapid Growth Guy,” is an introvert who started out as an awkward, disabled and disfigured teen who later became the founder of 5 multi-million dollar companies. He found an authentic and sincere recipe for success. The Introvert’s Edge will teach you how he learned to leverage his own strengths and find natural confidence. You will learn the introvert’s roadmap to success. The introverted salesperson is no longer an oxymoron—it’s a recipe for success!

      • Trusted Partner
        Business, Economics & Law

        THE PROFIT OF KINDNESS

        How to Influence Others, Establish Trust, and Build Lasting Business Relationships

        by Jill Lublin

        When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Focus more on giving and working with others rather than simply “winning”—because doing so is guaranteed to help you actually win.

      • Business, Economics & Law
        July 2019

        The Sandworm Principle

        the transformational leadership ultimate guide

        by Petra Spillman M.A.

        STOP WHINING! START DIGGING! What do you do when you encounter a situation as as big as a W.H.A.L.E.? Get your team ready: The encouragers, the visionaries, the motivators, the passionate, the team players, the workaholics; oh, and yes, the lazy, the fearful, the eccentrics, the immature, the excusers, the prideful and of course, the corruptors!Learn how to identify which Sandworms are on your team. Become an expert on how to lead and position some “characters” effectively, without losing time, money and most of all your W.H.A.L.E.!Start digging relentlessly until it becomes reality!   www.sandworm-principle.com

      • Business innovation
        November 2022

        The Loop Approach

        How to Transform Your Organization from the Inside Out

        by Sebastian Klein, Ben Hughes

        Going round in circles to get ahead … … may sound like a contradiction—but it isn’t! For years, managers and leaders have known that their organizational structures are not fit for the future. Along came the wave of “agile methods” promising rapid improvement. But the kind of thing that works in a brand-new startup is unlikely to be easily transferable to an established business. For all that you may apply individual tools, the rigid structures of large businesses can only be transformed by remaking their entire framework. This is where the Loop Approach comes in: with is repetition-based system, it will get even the slowest giant moving. The Loop Approach has brought to change to major corporations such as Audi, Deutsche Bahn, and Telekom. The book has been completely revised for this edition, and a new practice-oriented chapter makes it user-friendlier than ever.   • Almost 7.500 copies sold since first publication 2019 • Tried and creative framework for bringing agility to established businesses • Revised edition with new material on remote working • Creative and colorful layout to appeal to agile leaders, businesses, and start-ups • Features numerous case studies, checklists, and worksheets

      • Business, Economics & Law

        Vitality Unleashed

        8 principles for a new way of working in business, education and society

        by Silke Luinstra

        How quiet heroes can (calmly) achieve great things A clever business book about the future of work and organisational development: one that throws contradictions into sharp relief and facilitates genuine transformation. Today, new work, agility and digitalisation are the words on everyone’s lips. But rampant rules and regulations, inflexible processes and outmoded systems of incentives do not foster an environment of inspiration, creativity or collaboration. Instead, they programme us for rigid conformity, which blocks a spirit of vitality in the development of organisations. It is vitality that lays the groundwork for self-organisation, both in companies and in broader society. Where space is created for self-organisation, this also gives rise to development and progress – in the truly evolutionary sense of the word. With this in mind, Luinstra makes the case a new ‘New Work’: a way of working that makes space for freedom, autonomy and responsibility as well as for societal participation, solidarity and an awareness of social and ecological consequences. People want to feel that their contribution is relevant – both at work and in society as a whole.  Luinstra has observed first-hand how infrequently vitality is felt in modern organisations - yet she also knows, from her work, that vitality often lies waiting to be unlocked. She presents numerous case studies from corporate practice, exploring how to find meaning, establish a culture of self-management, think and act autonomously and rethink the process of development. As she writes, Luinstra makes no bones about the fact that vitality also challenges us. It requires us to question our thoughts and actions and dare to initiate change. Thus, vitality is (also) always something of an imposition. 8 principles for injecting vitality back into organisations: finding meaning, establishing a culture of self-management, thinking and acting autonomously and rethinking development A range of case studies from everyday business An up-to-the-minute publication about the future of work and organisational development

      • Business, Economics & Law
        May 2021

        The Fourth Bottom Line

        Flourishing in the era of compassionate leadership

        by Paul Hargreaves

        Banish outdated, paternalistic, ‘command and control’ leadership and instead embrace the positive, proactive and purpose-led styles that have the power to energise, empower, elevate and change the world.

      • Business, Economics & Law

        Charismatic Leadership

        35 Questions to Remold and Improve Leadership Image

        by Chen Li-Qing

        A book specially written for leaders by the most renowned image consultant in the world Chinese community. It is the quintessence of over a thousand corporate trainings and talks.   Why are you often being told that you don’t look like a boss and not being adequately respected? The aura of a leader does not have to be innate, it could be cultivated later in life. How to dress to work tomorrow? It is something that beats one’s brain out! The image consultant will tell you where your problems are. A complete image remodeling for thousands of leaders, witnessing and feeling the leadership charisma from the inside out. Leadership is a requisite for a big endeavor whereas charisma is absolutely required to make the whole business grow. Only a charismatic leader can influence and motivate others, making a thorough change in the team, and achieving great success.   Did Steve Jobs deliberately put on the same outfit in all public appearances? Why did Bill Clinton, the former U.S. president, change his inborn blonde hair to grey? In the U.S. presidential inauguration ceremony, what are the messages conveyed by the way the First and the Second Lady dressed?   Any apparently casual body gesture and the way to dress are, in fact, the results of careful deliberation. Chen Lixing, an image consultant highly regarded by many corporate leaders, will carefully explain the tricks and the secrets. You will then suddenly realize that you just need to do a few things right to cultivate enough charisma to attract the attention of others.   How to cultivate your charisma in a natural way? Starting from the dress you wear to work everyday, to the intonations under different situations such as motivating staff, having private talks and dialogues, or facing the media, etc., the book will analyze and explain, step by step, the most appropriate clothing strategy, the kind of body gestures which would add to your aura. It also shows you what to do to enhance your acceptability and eminence in social occasions. All in all, this book discloses the secrets of how charisma is cultivated and its immense power.   Why are you often being told that you don’t look like a boss and not being adequately respected? Ans: Follow the dress code “High-end, elegant and classy” and soon you will improve  your aura and things are under control.   A person of mild character can also nurture the aura of a leader? Ans: A leader does not exercise his authority with abrasiveness. Just follow the three directions laid out in the book and you will be more persuasive and influential than the more powerful man by your side.   Is wearing black the only way to demonstrate authority? Ans: By picking the style, cutting and materials that go well with your character and personality, you can wear pink and still look professional and convincing.   What to do to motivate team members? Ans: Pay attention to the clothing strategy, body gestures and intonations. These practical skills make the motivation process more effective.   Can a low profile person fair well in social occasions? Ans: Finding the right lead and subject not only opens up a dialogue but also induces more conversations from others.   In the media age, how to behave and make the best use of the media? Ans: “Facing the media” is the basic skill of a modern leader.  The simple but important thing is to master the answering skill and work out the best media strategy.

      • Business communication & presentation

        AXIOMS of Copywriting, The

        The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

        by Robert W. Bly

        Laws are broken. Rules get bent. An Amazon #1!Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time.   Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.

      • Trusted Partner
        Business, Economics & Law
        June 2021

        Small Company Big Crisis

        How to prepare for, respond to and recover from a business crisis.

        by Brownyn Reid

        When the next crisis comes, will you freeze – or flourish?Global pandemics. Raging bushfires. The death of a loved one. Severe floods. Stock market crashes. Sudden illness. It seems that we no sooner get through one crisis when we’re faced with another. That is exactly what does happen, and businesses will continue to be buffeted by such crises. Whether personal or international, a crisis can have devastating consequences for a small business. This book is a timely, practical guide to preparing for, surviving, and coming out the other side of a crisis – with your business and sanity intact. 25+ years’ experience as a small business owner, Bronwyn Reid has experienced many economic booms and busts, natural disasters, and personal crises that can derail a small business. She shares the vital lessons learned along the way and outlines the actions you can take to ensure your business weathers any storm. • Explore the history of boom and bust• Learn the SEVEN KEY QUESTIONS you must ask yourself to build resilient businesses• Understand the TEN STEPS of dealing with a crisis – without freezing• Discover the opportunities that develop from a crisis, and how to seize them• Investigate the ways we can all do business better in the future Whether you’ve already experienced a business crisis, or whether you’re looking to future-proof your venture, Small Company, Big Crisis will help you confront the inevitable, protect your business (and yourself), and grow stronger as a result.

      • Entrepreneurship
        September 2014

        Key Person of Influence

        The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry

        by Daniel Priestley

        Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book. This book is your invitation to the inner circle of your industry.

      • Entrepreneurship
        November 2020

        How to Raise Entrepreneurial Kids

        Raising confident, resourceful and resilient children who are ready to succeed in life

        by Jodie Cook, Daniel Priestley

        Are you raising entrepreneurial kids? Every parent wants their kid to have a happy and successful future. The problem is they aren’t sure how to prepare them for this rapidly evolving world. Life used to be easy. Go to school, pass your exams, get a good job and the rest flows from there. Today it's not so simple. The concept of work is changing. Chances are, your kid won’t get a job, they will create one. Now more than ever, entrepreneurial skills are fundamental to their prosperity and wellbeing. Schools don’t teach these skills; will you? This book introduces the four pillars of raising entrepreneurial kids: mindset, skills, experiences and coaching, to ensure they thrive whatever their future holds. It will equip you to: • Instil a mindset of positivity and resourcefulness • Explore opportunities to learn invaluable skills • Discover eye-opening experiences among the everyday • Develop new ways of thinking and overcoming obstacles • Learn from inspiring people and be the best role model possible How to Raise Entrepreneurial Kids is packed with thought-provoking, actionable ideas to have fun exploring the concepts with your family.

      • Entrepreneurship
        May 2017

        24 Assets

        Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

        by Daniel Priestley

        In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

      • Entrepreneurship

        Millionaire Mumpreneurs

        How Successful Mums Made a Million Online and How You Can Do It Too!

        by Mel McGee

        Inspiring stories from some of the world's most successful mumpreneurs'Millionaire Mumpreneurs' isn't about traditional start-ups or entrepreneurs. It's not about setting up a coffee shop, selling stuff on eBay, or marketing your own brand of organic clothing. It's about a new form of internet-based business, where you market your knowledge and expertise.From the woman who created her venture with a toddler underfoot, to the stressed advertising exec turned nutritionist, to the lawyer who took a leap of faith, Mel conducts interviews and profiles each mumpreneur's individual story and the secrets of their success.Offering practical information and tips on how you can do it too, 'Millionaire Mumpreneurs' covers many aspects of building a virtual business at home: from social-media marketing and multiple incomes to fitting your business around your family life.Motherhood doesn't mean you have to limit your options and potential. Far from it! By becoming a mumpreneur you can take control of your working life and achieve business success for yourself whilst being there for your family.'Millionaire Mumpreneurs' is a guide for mums who want to know how to go about building a new kind of business from home and create their ideal flexible lifestyle.

      • Prose: non-fiction

        The Great Persuader

        The Biography of Collis P. Huntington

        by David Lavender

        ollis Huntington Holladay of San Marino, California, made available documents and letters written by his great uncle. They are cited in the Notes as 'Holladay Collection'. The letters sent by Collis Huntington to his brother Solon during the gold-rush period and the subsequent years in Sacramento, form a significant part of the Holladay collection and were particularly valuable in allowing a reconstruction of a hitherto little known period of Collis' life. This book includes lavish and fascinating detail, emphasising in particular the complex, often illegal, financial and political wirepulling that generally won the day for Huntington.

      • Fiction

        The Psychedelic Traveller

        Short Stories

        by ANTHONY JAMES

        A collection of short stories from adventures and fantastic imaginings aroud the world.  Each story is set in a different country, from Brazil to Siberia, from new Zealand to India. Each story is a cameo in itself, each one of a different mood, be it playful, or dark, of conflict or good humour. Stories will remind those who travel widely of the pitfalls and opportunities and remind all the readers that there is nothing more wonderful than this wonderful world and the ppeople in it.

      • Technology, Engineering & Agriculture
        May 2013

        Advantage

        A Roadmap for Entrepreneurs and Leaders in The Digital Age

        by Declan Kavanagh

        Advantage is what creates value for your customers and your organisation. By having a focus on advantage and the sources of advantage through the life cycle of a business, whether it is commercial or not for profit ensures entrepreneurs and leaders minimise risk and maximise value. This book presents a framework called “The Business Advantage Model (BAM™)” that supports leaders in the identification, creation, proving, securing, leveraging and changing of advantage. It is about “Doing the right things, the right way at the right time” across every aspect of starting, scaling and readjusting a business. Its goal is to help create more high performing organisations.

      • Business, Economics & Law
        April 2019

        The Dynamic Leader

        Become the leader others are inspired to follow

        by Shelley Flett

        The Dynamic Leader is the leader the author wishes she’d had to follow. It is the leader readers can become and who others will aspire to follow.  Approaching leadership with a ‘task’ focus means your interest is around delivering results, getting things done and/or getting things right. It is around process, productivity, efficiency, performance and achievement. In contrast, approaching leadership with a ‘people’ focus means your interest is around building relationships, getting to know people and ensuring they feel valued. It is around engagement, collaboration, fun, health and personal fulfilment. And while both approaches have their unique benefits they also have their disadvantages. In The Dynamic Leader, Shelley teaches how to find a balance between tasks and people and treat both with equal importance. She shares a nine-stage model that she has created to help readers focus on relationships, respect and results. The model is simple to relate to and incorporates all of the interpersonal elements required to succeed as a new leader. This book gives an alternative to the conventional ‘command and control’ approach and sets leaders up for success in a sustainable way. Through influence, you work smart and your role is one of support, guidance and of building capability in our future leaders.  By the end of the book you will have a clear idea of how to become a dynamic leader and you can start putting some of the lessons you’ve learned into practice. This is your guide book, your travel mate, the ‘go to’ place when you feel out of control and need a different perspective. By no means is this book the only thing you’ll need to become an amazing leader but it’s a great place to start.

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