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      • Business competition

        Get Your Money Where Your Mouth Is

        How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion — Profitably

        by David R. Portney

        We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible — by using the power of seminars and public speaking. With seminar and public speaking expert David Portney as your guide, you’ll learn how to ▪ organize a seminar for little or no money, ▪ sell from the stage, ▪ write a presentation in four easy steps, ▪ brand yourself as the expert in your field, ▪ get your customers to come to you. Get Your Money Where Your Mouth Is contains all of the information and know-how so that you can go from stage-wary beginner to awe-inspiring speaker in no time flat, including ▪ a 30-day fast-start action plan, ▪ a cornucopia of resources, ▪ tons of advice and methods for overcoming stage fright and fear of public speaking, ▪ how to combine your Internet strategy with your seminar strategy, ▪ and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.

      • Business innovation
        September 2022

        Just Don’t Ask Why!

        Working With Passion—and in Vain

        by Gunter Dueck

        The Flowers of Folly: New Tales from the Bestselling Author Inconclusive meetings, wrong decisions, rampant bureaucracy, and careerism combined with incompetence—and everybody is quiet because the rot starts at the top. The result: more work for everyone and unnecessary arguments that are only defused with great effort. In other words: management fails to abide by its own leadership principles. The pressure is on to cheat, deceive, and cut corners. In each of the thirty episodes recounted in his new book, Gunter Dueck pours cold water on the wildfires of futility burning everywhere in the world of business. Sometimes, laughter is the only way to stay sane. This is surely the season’s “hottest” business book.   • Dueck’s latest diagnoses—shorter, sharper, and more shocking than ever • Highlights the real-life lunacy of corporate cultures • A humorous take of the folly and futility of everyday working life

      • Business innovation
        November 2022

        The Loop Approach

        How to Transform Your Organization from the Inside Out

        by Sebastian Klein, Ben Hughes

        Going round in circles to get ahead … … may sound like a contradiction—but it isn’t! For years, managers and leaders have known that their organizational structures are not fit for the future. Along came the wave of “agile methods” promising rapid improvement. But the kind of thing that works in a brand-new startup is unlikely to be easily transferable to an established business. For all that you may apply individual tools, the rigid structures of large businesses can only be transformed by remaking their entire framework. This is where the Loop Approach comes in: with is repetition-based system, it will get even the slowest giant moving. The Loop Approach has brought to change to major corporations such as Audi, Deutsche Bahn, and Telekom. The book has been completely revised for this edition, and a new practice-oriented chapter makes it user-friendlier than ever.   • Almost 7.500 copies sold since first publication 2019 • Tried and creative framework for bringing agility to established businesses • Revised edition with new material on remote working • Creative and colorful layout to appeal to agile leaders, businesses, and start-ups • Features numerous case studies, checklists, and worksheets

      • Business, Economics & Law
        May 2021

        The Fourth Bottom Line

        Flourishing in the era of compassionate leadership

        by Paul Hargreaves

        Banish outdated, paternalistic, ‘command and control’ leadership and instead embrace the positive, proactive and purpose-led styles that have the power to energise, empower, elevate and change the world.

      • Business, Economics & Law
        December 2019

        Most Wanted: Chief of the future m/f/d. About the changing role of the CEO in a digitalized world.

        Most Wanted: Chef der Zukunft m/w/d. Über den Wandel der Chef-Rolle in einer digitalisierten Welt

        by Vera Starker

        "Most Wanted: Chief of the future m/f/d. About the changing role of the CEO in a digitalized world." Honored with the Longlist of the Stiftung Deutsche Buchkunst 2020. Author: Vera Starker In times of VUCA and digital change, managers* face special challenges. From one day to the next, they have to completely change structures and strategies that have been successful up to now in order to act as 'digital leaders' with a new attitude. Is that realistic? "Most Wanted:" offers a professional foray through all topics relevant to the digital-cultural revolution and provides concrete impulses on how to succeed in the role of manager. One focus is on the (inner) steering behavior of people in decision-making positions who are supposed to make their companies fit for the future. Based on relevant study results, ideas, impulses, tools and model approaches for managing companies in digital-cultural change are presented. The author: Vera Starker accompanies board members, managers and executives with hypnosystemic concepts in challenging management situations, change processes and in the digital-cultural development of their companies. Her first book "Hypnosystemic Perspectives in Change Management" was published in 2017 by Springer Gabler Verlag. Vera Starker is a business psychologist, Senior Coach at DBVC, MBA in systemic organizational development and a lawyer specializing in business law.

      • Business, Economics & Law
        March 2019

        What those with money buy

        The infallible strategy to become the best negotiator

        by Gerardo Mendoza Peña

        Do you want to become the best salesperson? Do you want to achieve success? Gerardo Mendoza, expert and leader in sales, shares with you this invaluable guide. A solid research based on interviews with negotiators from the most representative organizations in the market. Here you will learn the skills that clients value most in a sales advisor, as well as the main keys to influence the final decision of your buyer. Reach the next level and turn your negotiations into long-lasting business alliances.

      • Business strategy

        Selling Potted Plants at a Boutique

        by Takafumi Kakiuchi

        Rather than WHAT to think, this book teaches us HOW to think.HOW we think pretty much builds our life. The strategies areapplicable to work, interhuman relationships, finance and muchmore!• Thinking about something means to WIDEN and DEEPEN yourthoughts on it, NOT to formulate an opinion.• Thinking about something can go two ways: logical or illogical• Ideas do not just appear, but they are constructed through acertain process in the mind.• Most “successful” people have certain habits to attain amastermind, such as learning to COPY well to develop a goodeye, or to delegate some hours to THINK and do nothing else.

      • Trusted Partner
        Business, Economics & Law
        June 2021

        Small Company Big Crisis

        How to prepare for, respond to and recover from a business crisis.

        by Brownyn Reid

        When the next crisis comes, will you freeze – or flourish?Global pandemics. Raging bushfires. The death of a loved one. Severe floods. Stock market crashes. Sudden illness. It seems that we no sooner get through one crisis when we’re faced with another. That is exactly what does happen, and businesses will continue to be buffeted by such crises. Whether personal or international, a crisis can have devastating consequences for a small business. This book is a timely, practical guide to preparing for, surviving, and coming out the other side of a crisis – with your business and sanity intact. 25+ years’ experience as a small business owner, Bronwyn Reid has experienced many economic booms and busts, natural disasters, and personal crises that can derail a small business. She shares the vital lessons learned along the way and outlines the actions you can take to ensure your business weathers any storm. • Explore the history of boom and bust• Learn the SEVEN KEY QUESTIONS you must ask yourself to build resilient businesses• Understand the TEN STEPS of dealing with a crisis – without freezing• Discover the opportunities that develop from a crisis, and how to seize them• Investigate the ways we can all do business better in the future Whether you’ve already experienced a business crisis, or whether you’re looking to future-proof your venture, Small Company, Big Crisis will help you confront the inevitable, protect your business (and yourself), and grow stronger as a result.

      • Business strategy
        September 2017

        The Authority Guide to Pitching Your Business

        How to make an impact and be remembered – in under a minute!

        by Mel Sherwood

        Make that first impression count. Create success and secure more business with a powerful pitch that really packs a punch. Avoid all the common pitfalls and learn how to boldly and succinctly explain what you do in less than 60 seconds. In this fast, focused Authority Guide Mel Sherwood shares her expert knowledge to give you the skills you need to prepare and deliver a professional pitch with authority, confidence and passion.

      • Business, Economics & Law

        The Leader as Influencer

        Want to lead? First, you need to be followed

        by Barbara Liebermeister

        The trendsetter as role model Managers and influencers have much in common. They are not born, but made – and both are ‘made’ by their followers. We live in a digitalised, globalised world: one in which the role of authority is ever less significant and the importance of networking is growing all the time. The leaders of the future are credible, inspiring and with a knack for eye-level communication: the very same attributes that propel an influencer to success. In the modern business world, the difference between success and failure depends on effective relationship management based on high personal credibility and integrity as a leader. True power results from personality. We need a fresh understanding of leadership based, in turn, on a new conception of human nature itself. We need team spirit. The author shows the mechanisms that make influencers successful and explains how business leaders can implement these in their day-to-day working lives. As the best leaders already know: it is those that can win over their employees as individuals that will truly reap the rewards long-term. Influencer success strategies applied to everyday business  Concrete practical tips for leaders Examples from a variety of national and international organisations Barbara Liebermeister is an economist by education and a management consultant and keynote speaker by trade. After beginning her career in marketing and sales for international corporations such as Christian Dior, L‘OREAL and Hoechst, she went on to lead pro-jects for the Royal Bank of Scotland, Deutsche Bank, Merck, Fidelity International and many more. Liebermeister is the founder and head of the Insti-tute for Leadership Culture in a Digital Age (IFIDZ) in Frankfurt, which researches the challenges faced by companies’ management cultures in an environ-ment characterised by rapid technological and social change. It develops strategies, methods and tools to impart the skills required by future managers and in-crease their effectiveness within their organisations

      • Business, Economics & Law

        Leadership begins with you

        A Leader’s Quest for Leadership Excellence. A business novel

        by Whitney Breer

        A story about a woman who went away to learn leadership Before Kathleen, an ambitious but not very emphatic manag-er, is entrusted with the management of the family business, her father sends her on a journey around the world. On this journey, which leads from Lafayette (Indiana) via Bangalore, Stockholm, Sao Paulo, New Zealand and back to the States, Kathleen learns a lot about herself and about the secret of true leadership excellence. Whitney Breer, international management coach and expe-rienced trainer, has been accompanying executives all over the world for 25 years. With this book, Whitney Breer has spun scientific proof and research, almost three decades of leadership trainings and coachings and hundreds of interviews into a story and a model which makes these learnings tangible for leaders around the world have been intertwined. She succeeds in the art of writing a business novel that presents the current state of research on self-management, leadership communication, teams, project management and other elements of leader-ship success in an entertaining and impressive story. Leadership Excellence is a marathon, not a sprint. The reality is that there are small steps and principles that need to be practiced over long periods of time in order to make these changes sustainable. Whitney Breer is an international Key Note Speaker, certifi ed trainer for Change Management and Positive Psychology and author on the topic of leadership. In the last 25 years she has worked with more than 60,000 people im over 25 countries in seminars, crisis interventions, or-ganizational development and executive leadership. It is Whitney’s goal to inspire and motivate people to take responsibility for and drive the changes they want to have.

      • Business, Economics & Law
        March 2020

        N-Stinctive

        The power of natural intelligence

        by Rosie Tomkins

        N-stinctive is an inspirational book that can be read in a day and applied immediately to develop yourself and others. Written by successful Executive and Leadership Facilitator, Rosie Tomkins, the book introduces better ways to lead and deliver a competitive edge in today's fast-moving, increasingly disconnected and uncertain world. As an alternative to traditional methods, Rosie unlocks the power of the natural world to provide strength and confidence to people who are shouldering huge responsibility. The book helps individuals and teams to thrive and flourish by re-connecting with their own innate strengths and beliefs - the secret ingredient to performing at the top of their game and achieve outstanding personal and business success. Discover your N-stinctive power and become a better leader today!

      • Entrepreneurship
        July 2020

        Growing by Numbers

        How to scale up your business with confidence

        by Della Hudson

        So, you’re feeling ready to start scaling up your business. But how can you be sure your finances are properly primed to make this momentous step the success it deserves to be? This authoritative, motivating and highly practical guide will take you step-by-step through everything you need to think about, know and do to get your business into the best possible shape for growth. Leading business finance mentor, Della Hudson FCA, will walk you through a tried, tested and rigorous process that will help you: Get organised, plan and strategise for success. Take control of your costs so you can mitigate risks and grow with confidence. Build a strong, productive team that will drive the growth you want. Shape your role so you can move from the engine room to the bridge with ease. Numbers are the language of your business and this book will help you unlock their secrets. So, whether or not your balance sheet usually baffles you, you’ll be empowered with all the expert know-how you need to map a financially secure route to sustainable growth for your business.

      • Trusted Partner
        Business, Economics & Law

        THE PROFIT OF KINDNESS

        How to Influence Others, Establish Trust, and Build Lasting Business Relationships

        by Jill Lublin

        When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Focus more on giving and working with others rather than simply “winning”—because doing so is guaranteed to help you actually win.

      • Business, Economics & Law

        The Insight Discipline

        Crafting New Marketplace Understanding that Makes a Difference

        by Liam Fahey

        The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

      • Business, Economics & Law
        March 2020

        Harvard Business Review’s 10 Must Reads: Komunikasi

        by Gary A. Williams, Robert B. Miller, Robert B. Cialdini, Deborah Tannen, Jay A. Conger, Leslie Perlow, Stephanie Williams, Nick Morgan, Stephen Denning, Kimberly D. Elsbach, John Hamm, Holly Weeks

        Komunikasi is the Bahasa Melayu edition of the best-selling book Harvard Business Review’s 10 Must Reads on Communication. The book comprises a collection of compelling reads that can inspire readers to communicate effectively and convincingly within an organisation.    Each chapter in the book is an article from leading experts including Deborah Tannen, Jay Conger and Nick Morgan. Readers will gain practical knowledge on how to engage with an audience, successfully pitch a business idea, win support of others, and inspire colleagues towards achieving a goal.   This book is suitable for aspiring and experienced leaders, professionals and general readers who wish to improve their communication skills. Click here for more information

      • Business innovation
        May 2021

        The AI Marketing Canvas

        A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing

        by Raj Venkatesan and Jim Lecinski

        The AI Marketing Canvas offers a direct, actionable plan marketers can use to map out initiatives that are properly sequenced and designed for success—regardless of where their organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose the critical questions of "How should modern marketers be thinking about artificial intelligence and machine learning?" and "How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?" The opening chapters provide marketing leaders with an overview of what AI is precisely, and how it is different than traditional computer science approaches; then they propose a five-stage framework of best practices to implement it, called the "AI Marketing Canvas." This framework is based on research and interviews with leading marketers currently successfully weaving AI into their marketing strategies, including at Google, LYFT, Ancestry.com, and Coca-Cola. The authors offer tangible examples of what these, and other brands across varying industries and operational size are doing at each stage of the AI Marketing Canvas. The book ends with a discussion of important implications for marketing leaders and their teams, people and culture. Strategically sound, application-focused, and customer-centric, this book fills a gap in action-oriented marketing strategy guidance at a time when it is most needed.

      • Management & management techniques
        September 2020

        The Power of Being Divisive

        Understanding Negative Social Evaluations

        by Thomas J. Roulet

        In the last decade, research on negative social evaluations, from adverse reputation to extreme stigmatization, has burgeoned both at the individual and organizational level. Thus far, this research has largely focused on major corporate risks. Corporate public relations and business executives intuitively know that a negative image deters important relationships—from customers and partners, to applicants, stakeholders, and potential funding. At the same time, business is conducted in an age of heightened connection, including digital platforms for criticism and a 24-hour news cycle. Executives know that some degree of public disapproval is increasingly unavoidable. Negative social evaluations can also put social actors on the map. In the era of identity politics, many political leaders express controversial views to appeal to specific audiences and gain in popularity. Through network and signaling effects, being controversial can potentially pay off. Thomas J. Roulet offers a framework for understanding not only how individuals and organizations can survive in an age of increasing scrutiny, but how negative social evaluations can surprisingly yield positive results. A growing body of work has begun to show that being "up against the rest" is an active driver of corporate identity, and that firms that face strong public hostility can benefit from internal bonding. Synthesizing this work with his original research, and drawing comparisons to work on misconduct and scandals, Roulet addresses an important gap by providing a broader perspective to link the antecedents and consequences of negative social evaluations. Moreover, he reveals the key role that audiences play in assessing these consequences, whether positive or negative, and the crucial function of media in establishing conditions in which public disapproval can bring positive results. Examples and cases cover Uber and Google, Monsanto, Electronic Arts, and the investment banking industry during the financial crisis.

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